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    Web page ad slot identification
    1.
    发明授权
    Web page ad slot identification 有权

    公开(公告)号：US09672540B2

    公开(公告)日：2017-06-06

    申请号：US14256775

    申请日：2014-04-18

    Applicant: Google Inc.

    Inventor： Peng Zhang

    IPC: G06Q30/00 ,  G06Q10/00 ,  G06F15/16 ,  G06F7/00 ,  G06F17/30 ,  G06Q30/02

    CPC classification number: G06Q30/0277 ,  G06Q30/0241

    Abstract: Systems and methods of identifying ad elements of web pages via a computer network are provided. A script configured to identify an ad slot on a web page can be obtained by at least one data processing system having an ad slot evaluation module. The script can be executed to obtain advertisement parameters of the ad slot and web page parameters of the ad slot and generate a unique identifier of the ad slot. The generated unique identifier is associated with a URL identifier of the web page. The data processing system evaluates at least one database to determine one of a presence and an absence of the historical ad slot data. The data processing system provides content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database.

    WEB PAGE AD SLOT IDENTIFICATION
    2.
    发明申请
    WEB PAGE AD SLOT IDENTIFICATION 有权
    网页广告标识

    公开(公告)号：US20150206199A1

    公开(公告)日：2015-07-23

    申请号：US14256775

    申请日：2014-04-18

    Applicant: Google Inc.

    Inventor： Peng Zhang

    IPC: G06Q30/02

    CPC classification number: G06Q30/0277 ,  G06Q30/0241

    Abstract: Systems and methods of identifying ad elements of web pages via a computer network are provided. A script configured to identify an ad slot on a web page can be obtained by at least one data processing system having an ad slot evaluation module. The script can be executed to obtain advertisement parameters of the ad slot and web page parameters of the ad slot and generate a unique identifier of the ad slot. The generated unique identifier is associated with a URL identifier of the web page. The data processing system evaluates at least one database to determine one of a presence and an absence of the historical ad slot data. The data processing system provides content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database.

    Abstract translation: 提供了通过计算机网络识别网页的广告元素的系统和方法。 配置为识别网页上的广告位的脚本可以由具有广告位评估模块的至少一个数据处理系统获得。 可以执行脚本以获得广告位的广告位和广告网页参数的广告参数，并生成广告位的唯一标识符。 生成的唯一标识符与网页的URL标识符相关联。 数据处理系统评估至少一个数据库以确定历史广告位数据的存在和不存在。 数据处理系统至少部分地基于数据库的评估结果来提供用于在网页的广告位中显示的内容。

    IMAGE PIXEL STATUS DETERMINATION
    3.
    发明申请
    IMAGE PIXEL STATUS DETERMINATION 审中-公开
    图像像素状态确定

    公开(公告)号：US20160335664A1

    公开(公告)日：2016-11-17

    申请号：US15091323

    申请日：2016-04-05

    Applicant: Google Inc.

    Inventor： Jonathan William Ray ,  Farnaz Azmoodeh ,  Eric Wood ,  Congxing Cai ,  Paul Schelte Albert Reitsma ,  Glenn Wilson ,  Peng Zhang ,  Troy Louis Walker

    IPC: G06Q30/02 ,  G06K9/00 ,  G06K9/62 ,  G06F17/22

    CPC classification number: G06Q30/0254 ,  G06F17/2247 ,  G06K9/00469 ,  G06K9/6202 ,  G06Q30/0242 ,  G06Q30/0275

    Abstract: Systems and methods to determine image pixel status on a hardware display are provided. The systems and methods can determine a status of a uniquely identifiable measurement pixel of a first content item displayed on a display of a client device. The status can indicate that the measurement pixel is present in a viewable region of the display. The systems and methods can receive viewability variables from the client device. The viewability variables can include information regarding physical and electrical characteristics of the display, and can include information regarding data displayed on the display. The systems and methods can generate a view probability predictive model based on statuses and viewability variables determined from other client devices that previously displayed content items having measurement pixels.

    Abstract translation: 提供了确定硬件显示器上图像像素状态的系统和方法。 系统和方法可以确定在客户端设备的显示器上显示的第一内容项目的唯一可识别的测量像素的状态。 该状态可以指示测量像素存在于显示器的可视区域中。 系统和方法可以从客户端设备接收可见性变量。 可见度变量可以包括关于显示器的物理和电特性的信息，并且可以包括关于在显示器上显示的数据的信息。 系统和方法可以基于先前显示具有测量像素的内容项的其他客户端设备确定的状态和可见度变量来生成视图概率预测模型。

    ESTIMATING VISIBILITY OF CONTENT ITEMS
    4.
    发明申请
    ESTIMATING VISIBILITY OF CONTENT ITEMS 审中-公开
    估计内容项目的可见性

    公开(公告)号：US20140281901A1

    公开(公告)日：2014-09-18

    申请号：US13852568

    申请日：2013-03-28

    Applicant: Google Inc.

    Inventor： Walter A. Mostowy ,  Peng Zhang ,  Jeffrey E. Shaw

    IPC: G06F17/22

    CPC classification number: G06F16/9577 ,  G06F16/958

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for determining content visibility when a content item is included in a cross-domain iframe. The method includes determining a first estimate of a size of a webpage viewing area of a viewport associated with a browser including reading an outer bound for a size of the viewport. The method further includes determining a second estimate for a size of a content item for display in the webpage viewing area, including reading iframe inside measurements for the iframe from a browser. The method further includes determining content item visibility including determining a location of the content item relative to the webpage viewing area by reading a location of the viewport and the iframe in screen coordinates. The method further includes reporting the visibility.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括当内容项被包括在跨域iframe中时用于确定内容可见性的方法。 该方法包括确定与浏览器相关联的视口的网页查看区域的大小的第一估计，包括读取视口的大小的外边界。 该方法还包括确定用于在网页查看区域中显示的内容项目的大小的第二估计，包括从浏览器读取iframe的测量值内的iframe。 该方法还包括确定内容项目的可见性，包括通过在屏幕坐标中读取视口和iframe的位置来确定内容项目相对于网页观看区域的位置。 该方法还包括报告可见性。

    Detecting visibility of a content item using tasks triggered by a timer
    7.
    发明授权
    Detecting visibility of a content item using tasks triggered by a timer 有权
    使用定时器触发的任务检测内容项的可见性

    公开(公告)号：US09460159B1

    公开(公告)日：2016-10-04

    申请号：US14101620

    申请日：2013-12-10

    Applicant: Google Inc.

    Inventor： Walter Alexander Mostowy ,  Rudiger Lippert ,  Peng Zhang

    IPC: G06F7/00 ,  G06F17/30

    CPC classification number: G06F17/30557 ,  G06F17/30528 ,  G06F17/3089

    Abstract: A module may be included with a content item. The module may be configured such that the module performs a number of tasks at a first rate via a timer when the module is visible and at a second rate via a timer when the module is not visible. A script may be used with the module to determine the number of times the task has been executed by the module and to compare the number of times the task has been executed to a value. If the number of times that the task has been executed by the module is greater than the value then data may be output to indicate the that content item has been viewed. In some instances, the module may be used with a content item served in a cross-domain iframe.

    Abstract translation: 内容项可能包含模块。 模块可以被配置为使得当模块可见时，模块通过定时器以第一速率执行多个任务，并且当模块不可见时，该模块通过定时器以第二速率执行。 模块可以使用脚本来确定模块执行任务的次数，并将任务执行的次数与值进行比较。 如果模块执行的任务的次数大于该值，则可以输出数据以指示该内容项已经被查看。 在某些情况下，该模块可以与跨域iframe中提供的内容项一起使用。

    Predicting Visibility of Content Items
    8.
    发明申请
    Predicting Visibility of Content Items 审中-公开
    预测内容项目的可见性

    公开(公告)号：US20150269615A1

    公开(公告)日：2015-09-24

    申请号：US14734644

    申请日：2015-06-09

    Applicant: Google Inc.

    Inventor： Paul Schelte Albert Reitsma ,  Thomas J. Murray, IV ,  Peng Zhang

    IPC: G06Q30/02 ,  G06N5/02

    CPC classification number: G06Q30/0254 ,  G06N5/02 ,  G06Q30/02 ,  G06Q30/0241

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page.

    Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于预测网页的可见性的方法。 该方法包括识别包括用于呈现内容的时隙的网页。 所述方法还包括：针对每个时隙，基于与所述页面相关联的URL和与所述页面上的时隙的位置相关联的结构信息来创建指纹，确定当所述网页最初被呈现时所述时隙的可能性是可见的，所述可能性 以预测模型的形式，并将指纹和预测模型保存在数据结构中。 该方法还包括从网页接收对内容的请求，创建与网页相关联的指纹，以及将指纹与数据结构中的指纹进行比较。 当找到匹配的指纹时，使用与网页的匹配指纹相关联的预测数据。

    SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY
    9.
    发明申请
    SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY 审中-公开
    基于视图概率选择和服务内容项目的系统和方法

    公开(公告)号：US20140372205A1

    公开(公告)日：2014-12-18

    申请号：US13916407

    申请日：2013-06-12

    Applicant: Google Inc.

    Inventor： Jonathan William Ray ,  Farnaz Azmoodeh ,  Eric Wood ,  Congxing Cai ,  Paul Schelte Albert Reitsma ,  Glenn Wilson ,  Peng Zhang ,  Troy Louis Walker

    IPC: G06Q30/02

    CPC classification number: G06Q30/0254 ,  G06F17/2247 ,  G06K9/00469 ,  G06K9/6202 ,  G06Q30/0242 ,  G06Q30/0275

    Abstract: A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability variables. Based on the determined view probability output by the view probability predictive model, a content item may be selected and served. A script may be included with or otherwise associated with the data output to effect presentation of the selected content item. The script outputs data indicative of whether the served content item is viewed on a display of a device. The script may output data indicating that the served content item is viewed when at least a predetermined percentage of the pixels of the served content item are within a viewable region for a period of time. A served content item may be determined to not have been viewed if a predetermined period of time elapses.

    Abstract translation: 系统可以基于视图概率来选择和提供内容项。 可以使用视图概率预测模型和一个或多个当前可见度变量来确定视图概率。 基于由视图概率预测模型输出的确定的视图概率，可以选择并提供内容项。 脚本可以包括在数据输出中或以其他方式与数据输出相关联以实现所选内容项的呈现。 该脚本输出指示在所述设备的显示器上是否观看所述被服务的内容项目的数据。 当所服务的内容项目的至少一个预定百分比的像素在可视区域内一段时间时，脚本可以输出指示所服务的内容项目被查看的数据。 如果经过预定的时间段，则可以确定所服务的内容项目不被查看。

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