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    NATIVE ADVERTISEMENT SMART INJECTION
    402.
    发明申请
    NATIVE ADVERTISEMENT SMART INJECTION 有权
    本刊广告SMART INJECTION

    公开(公告)号：US20160189248A1

    公开(公告)日：2016-06-30

    申请号：US14584401

    申请日：2014-12-29

    Applicant: Yahoo! Inc.

    Inventor： Kieran Boyle

    IPC: G06Q30/02 ,  H04L29/08 ,  G06F17/22

    CPC classification number: G06Q30/0277 ,  G06F17/2247 ,  H04L67/02

    Abstract: Techniques are provided that include generating a single script block for placement at a single location on an HTML document in response to a creation of one or more ad units for the HTML document, the single script block including one or more section codes that correspond to one or more content blocks of the HTML document. A syndication script for obtaining logic and metadata is generated for injecting native advertisements in the HTML document based on the one or more section codes. The syndication script is provided in response to a request generated by the single script block, and one or more native advertisements are provided in response to an ad call generated by the syndication script, the one or more native advertisements for injection in the one or more content blocks of the HTML document based on the logic and metadata. The ad request may contain one or more sections containing the metadata of the XPath identifying nodes within a Document Object Model of the HTML document as native ad placement containers.

    Abstract translation: 提供了技术，其包括生成用于在HTML文档上的单个位置处放置的单个脚本块，以响应于HTML文档的一个或多个广告单元的创建，所述单个脚本块包括对应于一个或多个单元的一个或多个区段代码 或更多的HTML文档的内容块。 生成用于获取逻辑和元数据的联合脚本，用于基于一个或多个区段代码在HTML文档中注入本机广告。 响应于由单个脚本块生成的请求提供联合脚本，并且响应于由联合脚本生成的广告调用提供一个或多个本机广告，一个或多个本地广告用于在一个或多个 基于逻辑和元数据的HTML文档的内容块。 广告请求可能包含一个或多个节，其中包含将HTML文档的文档对象模型中的XPath标识节点的元数据作为本机广告展示位置容器。

    ADVERTISEMENT GENERATOR
    404.
    发明申请
    ADVERTISEMENT GENERATOR 审中-公开
    广告发电机

    公开(公告)号：US20160189239A1

    公开(公告)日：2016-06-30

    申请号：US14586886

    申请日：2014-12-30

    Applicant: Yahoo!, Inc.

    Inventor： Varun Bhagwan ,  Jaikit Savla ,  Doug Sharp ,  Rahul Teotia ,  Jesper Andersen ,  Deepak Agarwal ,  Jac Wang

    IPC: G06Q30/02

    CPC classification number: G06Q30/0269

    Abstract: One or more methods and/or techniques for providing an advertisement to a user are provided herein. Message communication associated with a user may be evaluated to identify message content (e.g., a forum post soliciting a recommendation for vacuum cleaners). The message content may be evaluated to identify recommendation content (e.g., a vacuum cleaner recommendation). The recommendation content may comprise a recommendation request and/or a recommendation for the recommendation request. An advertisement corresponding to the recommendation content may be identified (e.g., a vacuum cleaner advertisement). The advertisement may be displayed to the user.

    Abstract translation: 本文提供了一种用于向用户提供广告的方法和/或技术。 可以评估与用户相关联的消息通信以识别消息内容（例如，征求对真空吸尘器的推荐的论坛帖子）。 可以评估消息内容以识别推荐内容（例如，真空吸尘器推荐）。 推荐内容可以包括推荐请求和/或推荐请求的推荐。 可以识别与推荐内容相对应的广告（例如，真空吸尘器广告）。 该广告可以显示给用户。

    SYSTEMS AND METHODS FOR SPONSORED SEARCH AD MATCHING
    405.
    发明申请
    SYSTEMS AND METHODS FOR SPONSORED SEARCH AD MATCHING 审中-公开
    用于赞助搜索广告匹配的系统和方法

    公开(公告)号：US20160189218A1

    公开(公告)日：2016-06-30

    申请号：US14586199

    申请日：2014-12-30

    Applicant: Yahoo, Inc.

    Inventor： Nagaraj Kota

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0256 ,  G06F16/951 ,  G06Q30/0275

    Abstract: Systems and methods for building a search index for query recommendation and ad matching are disclosed. The system accesses a query-URL graph and extracts a subgraph related to an ad campaign. The subgraph is annotated according to desired criteria. The sub graph is reversed and the reversed annotated subgraph is ranked to find nodes of importance. The nodes of importance are then used to build a preference vector which is used to find a stationary distribution of the sub graph. A plurality of random walks of the sub graph is performed to build a corpus of words. The corpus of words are input into a language model to learn associations, from which the top query terms associated with an ad campaign are found and indexed. The index is then inverted for recommending ads for received query terms.

    Abstract translation: 披露了建立查询推荐和广告匹配搜索索引的系统和方法。 系统访问查询网址图，并提取与广告系列相关的子图。 子图根据所需的标准进行注释。 子图被颠倒，反向注释的子图被排列以找到重要的节点。 然后使用重要节点构建偏好向量，该向量用于找到子图的静态分布。 执行子图的多个随机游走以构建语料库。 语言语料库被输入到语言模型中以学习关联，从中找到与索引的与广告活动相关联的顶级查询词语。 然后将索引反转，以推荐收到查询条款的广告。

    ENHANCED ONLINE CONTENT DELIVERY SYSTEM USING ACTION RATE LIFT
    406.
    发明申请
    ENHANCED ONLINE CONTENT DELIVERY SYSTEM USING ACTION RATE LIFT 审中-公开
    使用动作速率提升的增强的在线内容传送系统

    公开(公告)号：US20160189207A1

    公开(公告)日：2016-06-30

    申请号：US14740937

    申请日：2015-06-16

    Applicant: Yahoo! Inc.

    Inventor： Jian Xu ,  Xuhui Shao ,  Jianjie Ma ,  Quan Lu

    IPC: G06Q30/02

    CPC classification number: G06Q30/0249 ,  G06Q30/0264 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q30/0277

    Abstract: Described herein are example systems and operations for enhancing targeted delivery of online content using action rate lift and/or A/B testing. These examples provide solutions to problems in targeted delivery of online content, such as the problem of not being able to identify audience and/or situational targets mostly or only influenced by the content item or campaign of concern. For example, described herein are solutions that can estimate AR lift associated with a content item, and then distribute the content item or similar content items accordingly. An AR lift model can be used and such a model can use machine learning, A/B testing, and/or statistical analysis.

    Abstract translation: 这里描述的是使用动作速率提升和/或A / B测试来增强在线内容的目标传送的示例系统和操作。 这些例子为有针对性地提供在线内容的问题提供了解决方案，例如无法识别受众和/或情境目标的问题，主要或仅受内容项目或关注活动的影响。 例如，这里描述的是可以估计与内容项目相关联的AR提升，然后相应地分发内容项目或类似内容项目的解决方案。 可以使用AR提升模型，这种模型可以使用机器学习，A / B测试和/或统计分析。

    SYSTEMS AND METHODS FOR MEASURING COMPLEX ONLINE STRATEGY EFFECTIVENESS
    407.
    发明申请
    SYSTEMS AND METHODS FOR MEASURING COMPLEX ONLINE STRATEGY EFFECTIVENESS 审中-公开
    用于测量复杂的在线策略有效性的系统和方法

    公开(公告)号：US20160189202A1

    公开(公告)日：2016-06-30

    申请号：US14587328

    申请日：2014-12-31

    Applicant: Yahoo! Inc.

    Inventor： Pengyuan WANG ,  Dawei Yin ,  Yi Chang ,  Jian Yang ,  Wei Sun

    IPC: G06Q30/02 ,  G06F17/30 ,  G06Q10/06

    CPC classification number: G06Q30/0243 ,  G06Q10/067

    Abstract: Systems and methods for are provided for measuring treatment effect of advertisement campaigns. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database including historical advertisement data. A computer server is in communication with the memory and the database, the computer server programmed to obtain a tree-based model using the historical advertisement data, where the tree-based model include a plurality of leaf nodes. Within at least one leaf node of the tree-based model, the computer server obtains a number of subjects and estimates a treatment effect for a treatment. The computer server calculates a final treatment effect for the tree-based model using the number of subjects and the treatment effect. The computer server then determines a parameter for future advertising strategy using the final treatment effect.

    Abstract translation: 提供用于衡量广告活动的治疗效果的系统和方法。 该系统包括可处理器可访问的处理器和非暂时性存储介质。 该系统包括存储包含历史广告数据的数据库的存储器。 计算机服务器与存储器和数据库通信，计算机服务器被编程为使用历史广告数据获得基于树的模型，其中基于树的模型包括多个叶节点。 在基于树的模型的至少一个叶节点中，计算机服务器获得多个受试者并估计治疗的治疗效果。 计算机服务器使用受试者数量和治疗效果计算基于树型模型的最终治疗效果。 然后，计算机服务器使用最终处理效果确定用于将来广告策略的参数。

    POSITIONAL STATE IDENTIFICATION OF MOBILE DEVICES
    409.
    发明申请
    POSITIONAL STATE IDENTIFICATION OF MOBILE DEVICES 审中-公开
    移动设备的定位状态识别

    公开(公告)号：US20160187452A1

    公开(公告)日：2016-06-30

    申请号：US14587313

    申请日：2014-12-31

    Applicant: Yahoo!, Inc.

    Inventor： Benoit Schillings

    IPC: G01S3/80

    CPC classification number: G01S5/18 ,  H04M1/6008 ,  H04M1/72569

    Abstract: One or more systems and/or methods for identifying a positional state of a mobile device are provided. An output audio pulse may be generated from a speaker of a mobile device. An input audio pulse, corresponding to the output audio pulse, may be detected utilizing a microphone of the mobile device. The output audio pulse and the input audio pulse may be evaluated to determine a positional feature associated with the mobile device. The positional feature may be evaluated using a classifier to identify a positional state of the mobile device (e.g., the mobile device may be laying on a table, inside a user's jacket pocket, within a vehicle, etc.). In an example, an operating characteristic of the mobile device may be adjusted based on the positional state of the mobile device (e.g., a ringer volume may be increased, a content recommendation may be displayed, etc.).

    Abstract translation: 提供了用于识别移动设备的位置状态的一个或多个系统和/或方法。 可以从移动设备的扬声器产生输出音频脉冲。 可以使用移动设备的麦克风来检测对应于输出音频脉冲的输入音频脉冲。 可以评估输出音频脉冲和输入音频脉冲以确定与移动设备相关联的位置特征。 可以使用分类器来评估位置特征以识别移动设备的位置状态（例如，移动设备可以放置在桌子上，用户的护套口袋内，车辆内部等内）。 在一个示例中，可以基于移动设备的位置状态来调整移动设备的操作特性（例如，可以增加铃声音量，可以显示内容推荐等）。

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