公开(公告)号：US20160189239A1

公开(公告)日：2016-06-30

申请号：US14586886

申请日：2014-12-30

Applicant: Yahoo!, Inc.

Inventor： Varun Bhagwan ,  Jaikit Savla ,  Doug Sharp ,  Rahul Teotia ,  Jesper Andersen ,  Deepak Agarwal ,  Jac Wang

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: One or more methods and/or techniques for providing an advertisement to a user are provided herein. Message communication associated with a user may be evaluated to identify message content (e.g., a forum post soliciting a recommendation for vacuum cleaners). The message content may be evaluated to identify recommendation content (e.g., a vacuum cleaner recommendation). The recommendation content may comprise a recommendation request and/or a recommendation for the recommendation request. An advertisement corresponding to the recommendation content may be identified (e.g., a vacuum cleaner advertisement). The advertisement may be displayed to the user.

Abstract translation: 本文提供了一种用于向用户提供广告的方法和/或技术。 可以评估与用户相关联的消息通信以识别消息内容（例如，征求对真空吸尘器的推荐的论坛帖子）。 可以评估消息内容以识别推荐内容（例如，真空吸尘器推荐）。 推荐内容可以包括推荐请求和/或推荐请求的推荐。 可以识别与推荐内容相对应的广告（例如，真空吸尘器广告）。 该广告可以显示给用户。

公开(公告)号：US20160189211A1

公开(公告)日：2016-06-30

申请号：US14586879

申请日：2014-12-30

Applicant: Yahoo!, Inc.

Inventor： Varun Bhagwan ,  Jaikit Savla ,  Doug Sharp ,  Rahul Teotia ,  Jesper Andersen ,  Deepak Agarwal ,  Jac Wang

IPC: G06Q30/02

CPC classification number: G06Q30/0255

Abstract: Users may discuss recurring events (e.g., events occurring seasonally, periodically, annually, etc.) through content (e.g., an email message, social network data, natural language conversation, etc.). The user may need to purchase a product and/or a service based upon a recurring event (e.g., a birthday gift), but may have difficulty determining what to purchase and/or may have forgotten about the recurring event. As provided herein, once identified, the recurring event may be added to a calendar of the user. An event type (e.g., a birthday event type, a seasonal event type, an annual event type, a periodic event type; etc.) of the recurring event may be identified. Supplemental content (e.g., an advertisement, a product recommendation, and/or a service recommendation), identified based upon the event type, past purchases related to the recurring event, a relationship of the user to the recurring event, etc., may be provided to the user.

Abstract translation: 用户可以通过内容（例如，电子邮件消息，社交网络数据，自然语言对话等）来讨论周期性事件（例如季节性地，周期性地，每年发生的事件）。 用户可能需要基于重复事件（例如，生日礼物）购买产品和/或服务，但是可能难以确定要购买的和/或可能已经忘记了重复事件。 如本文所提供的，一经识别，可将循环事件添加到用户的日历。 可以识别重复事件的事件类型（例如，生日事件类型，季节性事件类型，年度事件类型，周期性事件类型等）。 基于事件类型识别的补充内容（例如，广告，产品推荐和/或服务推荐），与重复事件相关的过去购买，用户与循环事件的关系等可以是 提供给用户。

公开(公告)号：US20160180382A1

公开(公告)日：2016-06-23

申请号：US14579444

申请日：2014-12-22

Applicant: YAHOO! INC.

Inventor： Varun Bhagwan ,  Doug Sharp ,  Jaikit Savla ,  Rahul Teotia ,  Jac Wang ,  Deepak Agarwal ,  Jesper Anderson

IPC: G06Q30/02

CPC classification number: G06Q30/0255

Abstract: Disclosed are systems and methods for improving interactions between servers in a messaging system supported by or configured with advertising servers or platforms. The systems interact to filter data across platforms, which data can be used to improve the contextual quality of data used in processing interactions between or among processors in such systems.

Abstract translation: 公开了用于改善由广告服务器或平台支持或配置的消息系统中的服务器之间的交互的系统和方法。 系统进行交互以跨平台过滤数据，可以使用哪些数据来提高用于处理这些系统中处理器之间的交互的数据的上下文质量。