公开(公告)号：US20180054410A1

公开(公告)日：2018-02-22

申请号：US15238278

申请日：2016-08-16

Applicant: Yahoo! Inc.

Inventor： Varun Bhagwan ,  Doug Sharp ,  Suhas Sadanandan ,  Sindhuja Sridharan

IPC: H04L12/58 ,  H04L29/08

CPC classification number: H04L51/32 ,  H04L51/18 ,  H04L67/146 ,  H04W4/21

Abstract: Disclosed are systems and methods for improving interactions with and between electronic mail services and other services, such as social networking service and/or providing systems supported by or configured with personal computing devices, servers and/or platforms. The systems interact to identify and retrieve data within or across platforms, which can be used to improve the quality of data used in processing interactions between or among processors in such systems. The disclosed systems and methods provide systems and methods for automatic linking of an electronic messaging service and another service, such as a social networking service. The disclosed systems and methods form a connection between an electronic messaging system and another service external to the electronic messaging system and uses the formed link to perform a number of actions on behalf of the user of the electronic messaging system and the other service.

公开(公告)号：US20160189239A1

公开(公告)日：2016-06-30

申请号：US14586886

申请日：2014-12-30

Applicant: Yahoo!, Inc.

Inventor： Varun Bhagwan ,  Jaikit Savla ,  Doug Sharp ,  Rahul Teotia ,  Jesper Andersen ,  Deepak Agarwal ,  Jac Wang

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: One or more methods and/or techniques for providing an advertisement to a user are provided herein. Message communication associated with a user may be evaluated to identify message content (e.g., a forum post soliciting a recommendation for vacuum cleaners). The message content may be evaluated to identify recommendation content (e.g., a vacuum cleaner recommendation). The recommendation content may comprise a recommendation request and/or a recommendation for the recommendation request. An advertisement corresponding to the recommendation content may be identified (e.g., a vacuum cleaner advertisement). The advertisement may be displayed to the user.

Abstract translation: 本文提供了一种用于向用户提供广告的方法和/或技术。 可以评估与用户相关联的消息通信以识别消息内容（例如，征求对真空吸尘器的推荐的论坛帖子）。 可以评估消息内容以识别推荐内容（例如，真空吸尘器推荐）。 推荐内容可以包括推荐请求和/或推荐请求的推荐。 可以识别与推荐内容相对应的广告（例如，真空吸尘器广告）。 该广告可以显示给用户。

公开(公告)号：US20160180382A1

公开(公告)日：2016-06-23

申请号：US14579444

申请日：2014-12-22

Applicant: YAHOO! INC.

Inventor： Varun Bhagwan ,  Doug Sharp ,  Jaikit Savla ,  Rahul Teotia ,  Jac Wang ,  Deepak Agarwal ,  Jesper Anderson

IPC: G06Q30/02

CPC classification number: G06Q30/0255

Abstract: Disclosed are systems and methods for improving interactions between servers in a messaging system supported by or configured with advertising servers or platforms. The systems interact to filter data across platforms, which data can be used to improve the contextual quality of data used in processing interactions between or among processors in such systems.

Abstract translation: 公开了用于改善由广告服务器或平台支持或配置的消息系统中的服务器之间的交互的系统和方法。 系统进行交互以跨平台过滤数据，可以使用哪些数据来提高用于处理这些系统中处理器之间的交互的数据的上下文质量。

公开(公告)号：US20160180380A1

公开(公告)日：2016-06-23

申请号：US14575683

申请日：2014-12-18

Applicant: YAHOO! INC.

Inventor： Doug Sharp ,  Varun Bhagwan

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0264

Abstract: Disclosed are computer systems and methods for contextually targeted advertising using a regular periodicity of information derived from a user's messaging behavior. The disclosed systems and methods enable the prediction of future purchases based on a periodicity analysis of a user's purchase history, whereby advertisements can be targeted to the user based on the user's determined purchase habits. The disclosed systems and methods analyze a user's inbox by mining for purchase receipt messages, and determine a frequency of purchases associated with such receipts. Based on the determined frequency, the disclosed systems and methods can predict when subsequent like or similar purchases are to occur, whereby relevant advertisements or coupons may be served to the user in advance of the projected purchases.

Abstract translation: 公开了使用从用户的消息行为导出的信息的定期周期性的用于内容相关广告的计算机系统和方法。 所公开的系统和方法使得能够基于用户购买历史的周期性分析来预测未来购买，由此可以基于用户确定的购买习惯将广告定向到用户。 所公开的系统和方法通过挖掘用户的收件箱来分析购买收据消息，并且确定与这种收据相关联的购买频率。 基于确定的频率，所公开的系统和方法可以预测何时将要进行类似或类似的购买，从而可以在预计购买之前向用户提供相关广告或优惠券。

公开(公告)号：US20170272525A1

公开(公告)日：2017-09-21

申请号：US15074585

申请日：2016-03-18

Applicant: YAHOO! INC.

Inventor： Varun Bhagwan ,  Suhas Sadanandan ,  Doug Sharp

IPC: H04L29/08 ,  H04L12/58

CPC classification number: H04L67/22 ,  G06Q30/02 ,  H04L51/18 ,  H04L67/306

Abstract: Information is collected about a user, e.g., the user's interests, from the user's interaction with digital messaging content. Information collected about the user can be used to identify an interest of the user. The identified interest(s) can be used to select content to be presented to the user. By way of a non-limiting example, information collected in response to the user clicking on a link in an electronic mail, email, message can be used identify one or more content items to be presented to the user. By way of yet another non-limiting example, the identified content item(s) can comprise advertising content, news articles, etc.

公开(公告)号：US20170169251A1

公开(公告)日：2017-06-15

申请号：US14969201

申请日：2015-12-15

Applicant: Yahoo! Inc.

Inventor： Liane Lewin-Eytan ,  Dotan Di Castro ,  Eyal Zohar ,  Yoelle Maarek ,  Ran Wolff ,  Doug Sharp

IPC: G06F21/62 ,  H04L12/58 ,  G06F17/22

Abstract: Methods, systems, and computer-readable media for anonymizing electronic documents. In accordance with one or more embodiments, structurally-similar electronic documents can be identified among a group of electronic documents (e.g., e-mail messages, documents containing HTML formatting, etc.). A hash function can be specifically tailored to identify the similarly structured documents. The structurally-similar electronic documents can be grouped into a same equivalence class. Masked anonymized document samples can be generated from the structurally-similar electronic documents utilizing the same equivalence class, thereby ensuring that the anonymized document samples when viewed as a part of an audit remain anonymous. An online process is provided to guarantee k-anonymity of the users over the entire lifetime of the auditing process. An auditor's productivity can be measured based on the amount of content revealed to the auditor within the samples he is assigned. The auditor's productivity is maximized while ensuring anonymization over the lifetime of the audit.

公开(公告)号：US20160189211A1

公开(公告)日：2016-06-30

申请号：US14586879

申请日：2014-12-30

Applicant: Yahoo!, Inc.

Inventor： Varun Bhagwan ,  Jaikit Savla ,  Doug Sharp ,  Rahul Teotia ,  Jesper Andersen ,  Deepak Agarwal ,  Jac Wang

IPC: G06Q30/02

CPC classification number: G06Q30/0255

Abstract: Users may discuss recurring events (e.g., events occurring seasonally, periodically, annually, etc.) through content (e.g., an email message, social network data, natural language conversation, etc.). The user may need to purchase a product and/or a service based upon a recurring event (e.g., a birthday gift), but may have difficulty determining what to purchase and/or may have forgotten about the recurring event. As provided herein, once identified, the recurring event may be added to a calendar of the user. An event type (e.g., a birthday event type, a seasonal event type, an annual event type, a periodic event type; etc.) of the recurring event may be identified. Supplemental content (e.g., an advertisement, a product recommendation, and/or a service recommendation), identified based upon the event type, past purchases related to the recurring event, a relationship of the user to the recurring event, etc., may be provided to the user.

Abstract translation: 用户可以通过内容（例如，电子邮件消息，社交网络数据，自然语言对话等）来讨论周期性事件（例如季节性地，周期性地，每年发生的事件）。 用户可能需要基于重复事件（例如，生日礼物）购买产品和/或服务，但是可能难以确定要购买的和/或可能已经忘记了重复事件。 如本文所提供的，一经识别，可将循环事件添加到用户的日历。 可以识别重复事件的事件类型（例如，生日事件类型，季节性事件类型，年度事件类型，周期性事件类型等）。 基于事件类型识别的补充内容（例如，广告，产品推荐和/或服务推荐），与重复事件相关的过去购买，用户与循环事件的关系等可以是 提供给用户。

公开(公告)号：US20180097766A1

公开(公告)日：2018-04-05

申请号：US15285166

申请日：2016-10-04

Applicant: Yahoo! Inc.

Inventor： Varun Bhagwan ,  Doug Sharp ,  Suhas Sadanandan ,  Sindhuja Sridharan

IPC: H04L12/58 ,  G06F17/30 ,  G06F3/0484

CPC classification number: H04L51/26 ,  G06F3/0481 ,  G06F16/22 ,  G06F16/23 ,  H04L51/32

Abstract: Disclosed are systems and methods for improving interactions with and between computers in content generating, searching, hosting and/or providing systems supported by or configured with personal computing devices, servers and/or platforms. The systems interact to identify and retrieve data within or across platforms, which can be used to improve the quality of data used in processing interactions between or among processors in such systems. The disclosed systems and methods provide systems and methods for automatically generating an aggregate rating for an electronic message using one or both of explicit and implicit rating input from a number of recipients of the electronic message. The disclosed systems and methods communication information about the electronic message using the aggregate rating.

公开(公告)号：US20160189236A1

公开(公告)日：2016-06-30

申请号：US14584082

申请日：2014-12-29

Applicant: Yahoo! Inc.

Inventor： Varun Bhagwan ,  Doug Sharp

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: Techniques are described for identifying advertising content that should not be shown to users. Information representing characteristics of a user, behavior of the user, and/or events in the life of that user is used to filter out or negatively bias selection of inappropriate or irrelevant ads.

Abstract translation: 描述了用于识别不应该向用户显示的广告内容的技术。 用于表示用户的特征，用户行为和/或该用户的生活中的事件的信息用于过滤或偏差选择不适当或不相关的广告。

公开(公告)号：US20160063542A1

公开(公告)日：2016-03-03

申请号：US14470813

申请日：2014-08-27

Applicant: Yahoo!, Inc.

Inventor： Varun Bhagwan ,  Suhas Sadanandan ,  Doug Sharp ,  Derek Louie ,  Kevin Day

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0273

Abstract: As provided herein, information associated with a first product may be provided to a device using an identifier that corresponds to the device and that is received from a different device. For example, a selection associated with the first product may be received (e.g., by a server) from the different device. A request for the identifier may be provided (e.g., by the server) to the different device. The identifier may be received (e.g., by the server) from the different device, and information associated with the first product may be provided (e.g., by the server) to the second device using the identifier.

Abstract translation: 如本文所提供的，与第一产品相关联的信息可以使用对应于设备并且从不同设备接收的标识符提供给设备。 例如，可以从不同的设备接收与第一产品相关联的选择（例如，由服务器）。 可以向不同的设备提供对标识符的请求（例如，由服务器）。 标识符可以从不同的设备接收（例如由服务器），并且可以使用标识符向服务器提供与第一产品相关联的信息（例如由服务器）提供给第二设备。