Segmenting users based on user engagement

    公开(公告)号:US10681162B2

    公开(公告)日:2020-06-09

    申请号:US16427659

    申请日:2019-05-31

    Applicant: Apple Inc.

    Abstract: In some implementations, a server device can segment users based on user engagement with an application on a user device. For example, server device can receive user event data from many user devices indicating user activities with respect to the application and/or content presented by the application. The server device can generate user engagement segments based on the received user event data. The server device can generate predictive models for each user engagement segment based on the received user event data. The server device can determine which particular user engagement segments a particular user is associated with based on user event data associated with the particular user and/or the predictions generated by the predictive models. The application on the user device associated with the particular user can then be configured according to the user engagement segments associated with the particular user.

    System and method for providing sequential media items

    公开(公告)号:US10311510B2

    公开(公告)日:2019-06-04

    申请号:US14503250

    申请日:2014-09-30

    Applicant: Apple Inc.

    Abstract: A system and method of providing sequential media content. The system of some embodiments provides a library that displays representations of media items stored on a device. The library displays representations of a series object. Activating the series object displays purchased media items in a series of media items. After a threshold amount of a media item in the series has been consumed, the series object displays a representation of a next media item in the series along with a control for purchasing the next media item in the series.

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