公开(公告)号：US20170347142A1

公开(公告)日：2017-11-30

申请号：US15166581

申请日：2016-05-27

Applicant: Facebook, Inc.

Inventor： Yi Tang

IPC: H04N21/2668 ,  H04N21/258 ,  H04N21/234 ,  H04N21/235 ,  G06F17/30 ,  H04N21/233 ,  H04N21/2743 ,  H04N21/24

CPC classification number: H04N21/2407 ,  G06F16/71 ,  G06F16/738 ,  G06F16/7834 ,  G06F16/7837 ,  H04N21/23418 ,  H04N21/25883 ,  H04N21/2743 ,  H04N21/8586

Abstract: An online system analyzes videos from video hosting systems to identify embedded contents in the videos. The online system associates embedded content with videos that include the embedded content. The online system determines statistics describing distribution of the embedded content by the video hosting system, for example, the rate at which the embedded content is included in videos and demographics of the users targeted for the embedded content. The online system may use the information describing distribution of the embedded content by other video hosting systems to modify the distribution of embedded content by the online system.

公开(公告)号：US09729495B2

公开(公告)日：2017-08-08

申请号：US14675009

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Yi Tang ,  Wenjie Fu ,  Hong Ge

IPC: G06F3/048 ,  H04L12/58 ,  G06Q50/00 ,  G06Q30/02

CPC classification number: H04L51/32 ,  G06Q30/02 ,  G06Q50/01

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items when ordering the content items in the news feed.

公开(公告)号：US20160171561A1

公开(公告)日：2016-06-16

申请号：US14566693

申请日：2014-12-10

Applicant: Facebook, Inc.

Inventor： Yi Tang ,  Kai Du, III ,  Sourav Chatterji ,  Anand Sumatilal Bhalgat ,  Ke Pan

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0269

Abstract: An online system penalizes content items having features matching features of additional content items previously presented to a user within a specified time interval. The online system identifies various features of the content item and identifies features of content items previously presented to the user within the specified time interval. Feature penalties are determined for various features of the content item based on a number of previously presented content items having a common feature with the content item. Weights may be associated with various content items having a feature matching a feature of the content item based on a time between presentation of the previously presented content item and a current time. A penalty for the content item is determined based on the feature penalties for the features of the content item, and the penalty is applied to a bid amount associated with the content item.

Abstract translation: 在线系统惩罚具有在特定时间间隔内先前呈现给用户的附加内容项的特征匹配特征的内容项。 在线系统识别内容项的各种特征，并且在指定的时间间隔内识别先前呈现给用户的内容项的特征。 基于与内容项目具有共同特征的先前呈现的内容项目的数量来确定内容项目的各种特征的特征惩罚。 重量可以与具有匹配内容项的特征的特征的各种内容项相关联，所述特征基于呈现先前呈现的内容项与当前时间之间的时间。 基于内容项的特征的特征判定来确定内容项目的处罚，并且将罚则应用于与内容项目相关联的投标金额。

公开(公告)号：US20160092938A1

公开(公告)日：2016-03-31

申请号：US14497853

申请日：2014-09-26

Applicant: Facebook, Inc.

Inventor： Yi Tang

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: An online system presents advertisements and content items to its users in a feed of content items (e.g., a newsfeed). The online system enforces one or more advertisement policies regulating insertion of advertisements into the feed and determines a predicted likelihood that enforcing the advertising policies will prevent insertion of additional advertisements into the feed of content items when a request to present content via the feed is received from a user of the online system. Advertising policies describe conditions preventing insertion of additional advertisements into the feed (e.g., positions in the feed that may not be occupied by advertisements, a minimum distance separating advertisements in the feed, etc.). Based on the predicted likelihood, the online system determines whether to request one or more additional advertisements for insertion into the feed from an advertisement service.

Abstract translation: 在线系统在内容项目（例如，新闻馈送）的馈送中向其用户呈现广告和内容项目。 在线系统执行一个或多个广告政策，其规定将广告插入到馈送中，并且确定当从源接收到呈现内容的请求时，执行广告策略将阻止将附加广告插入到内容的馈送中的预测可能性 在线系统的用户。 广告政策描述了防止将额外广告插入到馈送中的条件（例如，馈送中可能不被广告占用的位置，在馈送中分隔广告的最小距离等）。 基于预测的可能性，在线系统确定是否请求一个或多个附加广告来插入到广告服务的馈送中。

公开(公告)号：US20160358229A1

公开(公告)日：2016-12-08

申请号：US14731565

申请日：2015-06-05

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Shuo Li ,  Ke Pan ,  Justin Paul Parrella ,  Yi Tang

IPC: G06Q30/02 ,  H04L12/58 ,  G06Q50/00 ,  H04L29/08

CPC classification number: G06Q30/0275 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L51/32 ,  H04W4/21

Abstract: A social networking system presents a content feed including organic content items and sponsored content items to a user. To maintain user interaction with the content feed, the social networking system determines probabilities of the user performing various types of interactions with a sponsored content item and accounts for the determined probabilities when selecting content items for presentation via the content feed. For example, the social networking system generates a value for the sponsored content item based on the determined probabilities and determines a score for the sponsored content item based on the value and a bid amount associated with the sponsored content item. When selecting content for the content feed, the social networking system evaluates the sponsored content item based on its associated score. Prior interactions between the user and previously presented content may be used when determining the score for the sponsored content item.

Abstract translation: 社交网络系统向用户呈现包括有机内容项目和赞助内容项目的内容提要。 为了维持用户与内容馈送的交互，社交网络系统确定用户执行与赞助的内容项目的各种类型的交互的概率，并且在通过内容提要选择用于呈现的内容项时考虑所确定的概率。 例如，社交网络系统基于所确定的概率生成赞助内容项目的值，并且基于与赞助内容项目相关联的价值和出价金额来确定赞助内容项目的得分。 当为内容馈送选择内容时，社交网络系统基于其相关分数评估赞助的内容项目。 当确定赞助内容项目的分数时，可以使用用户和先前呈现的内容之间的先前交互。

公开(公告)号：US20160189234A1

公开(公告)日：2016-06-30

申请号：US14582252

申请日：2014-12-24

Applicant: Facebook, Inc.

Inventor： Yi Tang ,  Jonathan Mooser ,  Yinan Na ,  Jeffrey William Pasternack ,  Shuo Li

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q50/01

Abstract: A social networking system selects content items for presentation to a user. To promote user interaction with selected content items, the social networking system scores content items based at least in part on similarity in appearances of the content items to an appearance of a content item for which the social networking system is compensated for presentation (a “sponsored content item”). For example, a model is applied to features describing appearance of a content item to generate the score for a content item. When selecting content items for presentation, a score associated with a content item may modify the likelihood of the content item being selected. A content item with a score indicating greater than a threshold similarity in appearance to an appearance of a sponsored content item may be penalized when the social networking system selects content for presentation.

Abstract translation: 社交网络系统选择用于呈现给用户的内容。 为了促进与所选择的内容项目的用户交互，社交网络系统至少部分地对内容项目的外观的相似性与社交网络系统对其进行补偿的内容项目的外观（“赞助” 内容项目“）。 例如，将模型应用于描述内容项目的外观以生成内容项目的分数的特征。 当选择用于呈现的内容项目时，与内容项目相关联的得分可以修改内容项目被选择的可能性。 当社交网络系统选择用于呈现的内容时，具有表示大于对赞助内容项目的外观的阈值相似度的分数的内容项目可能会受到惩罚。

公开(公告)号：US20150161680A1

公开(公告)日：2015-06-11

申请号：US14101090

申请日：2013-12-09

Applicant: Facebook, Inc.

Inventor： Yi Tang ,  Qiao Lian

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q50/01

Abstract: Competitive bidding tools, including a competitive bidding scaler tool and a competitive report generator, may be implemented by an advertiser to improve their advertisement's performance in online advertising auctions. The competitive bidding scaler tool increases the bid amount associated with an advertiser's ad request when a competing advertiser submits a rival ad request to the same online advertising auction. The competitive report tool generates a competitive report for an ad request that benchmarks its performance against rival ad requests. The competitive report comprises a summary of wins and losses experienced by the ad request in an online advertising auction as well as an option to implement the competitive bidding scaler tool for the ad request.

Abstract translation: 竞争性投标工具，包括竞争性投标缩放器工具和竞争性报告生成器，可由广告客户实施，以改善广告在线广告拍卖中的表现。 当竞争广告客户向相同的在线广告拍卖提交竞争对手的广告请求时，竞争性出价缩放器工具会增加与广告客户的广告请求相关联的出价金额。 竞争性报告工具会根据竞争对手的广告请求，对广告请求进行竞争性报告，从而对其性能进行基准测试。 竞争性报告包括在线广告拍卖中的广告请求获胜和损失的摘要，以及为广告请求实施竞争性投标缩放工具的选项。