公开(公告)号：US20150186939A1

公开(公告)日：2015-07-02

申请号：US14146637

申请日：2014-01-02

Applicant: Yahoo! Inc.

Inventor： Wentong LI ,  Lin Ma ,  Yi Mao ,  Weiru Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/9535 ,  G06Q30/0275 ,  G06Q50/01

Abstract: Systems and methods are provided for search results targeting. The system includes a first database including advertiser bidding information and a second database including websites statistics generated by a search engine. The system includes an input from an advertiser and a plurality of advertiser keywords obtained from the first database system based on the input from the advertiser. The system includes one or more modules configured to: rank the plurality of advertiser keywords; obtain a plurality of website identifiers for each top ranked advertiser keywords from a second database; rank the obtained website identifiers based on history statistics of the obtained website identifiers; and select the top ranked website identifiers as retargeting candidates for the advertiser.

Abstract translation: 为搜索结果定位提供了系统和方法。 该系统包括包括广告商投标信息的第一数据库和包括由搜索引擎生成的网站统计信息的第二数据库。 该系统包括来自广告主的输入和从第一数据库系统获得的多个广告主关键词，其基于来自广告主的输入。 该系统包括一个或多个模块，其被配置为：对多个广告主关键字进行排序; 从第二数据库获取每个排名最高的广告商关键词的多个网站标识符; 根据获取的网站标识符的历史统计信息对获得的网站标识符进行排名; 并选择排名最高的网站标识符作为广告客户的重定向候选。

公开(公告)号：US20140032326A1

公开(公告)日：2014-01-30

申请号：US13951091

申请日：2013-07-25

Applicant: Yahoo! inc.

Inventor： Wentong Li ,  Yi Mao

IPC: G06Q30/02

CPC classification number: G06Q30/0261 ,  G06Q30/0266 ,  G06Q30/0267

Abstract: A system for retargeting customers is based on a mobile device query initiated by a user, and includes a query module configured to receive a query with geographical information from the mobile device and determine geographical identifiers of the mobile device. An indexed database stores an aggregated plurality of customers having a geographical identifier proximate to the determined geographical area, and a processor selects an advertiser located proximate to the determined geographical area. A performance feedback module is configured to assign an effectiveness rating to one or more advertisements provided by the selected advertiser based on marketing attributes of the aggregated plurality of customers. An advertisement recommendation module then recommends one or more advertisements provided by the selected advertiser based on the assigned effectiveness rating, and the aggregated plurality of customers are retargeted by transmitting the recommended advertisements to one or more customers of the aggregated plurality of customers.

Abstract translation: 用于重定向客户的系统基于由用户发起的移动设备查询，并且包括被配置为从移动设备接收具有地理信息的查询并确定移动设备的地理标识符的查询模块。 索引数据库存储具有靠近所确定的地理区域的地理标识符的聚合的多个客户，并且处理器选择位于确定的地理区域附近的广告商。 性能反馈模块被配置为基于所聚合的多个客户的营销属性为所选广告商提供的一个或多个广告分配有效性评级。 然后，广告推荐模块基于所分配的有效性等级来推荐由所选择的广告商提供的一个或多个广告，并且通过将所推荐的广告发送给聚合的多个客户的一个或多个客户来重新定向聚合的多个客户。

公开(公告)号：US20140032302A1

公开(公告)日：2014-01-30

申请号：US13953025

申请日：2013-07-29

Applicant: Yahoo! Inc.

Inventor： Wentong Li ,  Yi Mao

IPC: G06Q30/02

Abstract: A system may provide for mobile application based online advertising via mobile application interface. A database may be configured to store data corresponding to a plurality of visual elements for rending an advertisement. An advertising server may be in operative communication with the database and configured to receive requests for advertisement campaigns. A mobile interface may allow submission of information relating to an advertisement campaign to the advertising server. A generator engine may be configured to select from the plurality of visual elements and generate display logic for displaying an advertisement corresponding to the advertisement campaign.

Abstract translation: 系统可以通过移动应用程序界面提供基于移动应用的在线广告。 数据库可以被配置为存储与多个可视元素相对应的数据，以用于渲染广告。 广告服务器可以与数据库进行操作性通信，并且被配置为接收广告活动的请求。 移动界面可以允许向广告服务器提交与广告活动有关的信息。 发电机引擎可以被配置为从多个视觉元素中选择并产生用于显示与广告活动相对应的广告的显示逻辑。

公开(公告)号：US20170171326A1

公开(公告)日：2017-06-15

申请号：US14969558

申请日：2015-12-15

Applicant: Yahoo! Inc.

Inventor： Haiyan Luo ,  John Cheng ,  Yi Mao ,  Herve Marcellini

IPC: H04L29/08

CPC classification number: H04L67/22 ,  G06F9/542 ,  H04L67/20 ,  H04L67/306

Abstract: The present teaching relates to tracking an event at a plurality of distributed servers. In one example, an event to be tracked is determined. A user associated with the event is identified. A script is generated to be embedded in a web page. The script triggers an event message when the user performs an online behavior related to the web page in accordance with the event. The event message triggered by the script is received. A tracing flag is determined from the event message. An instruction is provided to the plurality of distributed servers for executing one or more applications based on the event and the tracing flag.

公开(公告)号：US20140297394A1

公开(公告)日：2014-10-02

申请号：US14084324

申请日：2013-11-19

Applicant: Yahoo! Inc.

Inventor： Wentong Li ,  Yi Mao

IPC: G06Q30/02

Abstract: A system is provided for retargeting advertisements and is based on a database storing user behavior data related to information for a plurality of consumers. An index-lookup processes the user behavior data and translates the user behavior data into a plurality of indices. A data loading module processes the plurality of indices and generates a multi-indexed user behavior cube. An online query module receives a request for an advertisement and processes the request to determine one or more related user attributes and retrieves user behavior data from the multi-indexed user behavior cube using the related user attributes. An ad recommendation module receives the set of user behaviors and generates a list of recommended advertisements using the set of user behaviors data and an advertiser retargeting criterion.

Abstract translation: 提供了一种用于重新定位广告的系统，并且基于存储与多个消费者的信息相关的用户行为数据的数据库。 索引查找处理用户行为数据并将用户行为数据转换成多个索引。 数据加载模块处理多个索引并生成多索引用户行为立方体。 在线查询模块接收对广告的请求，并处理该请求以确定一个或多个相关用户属性，并且使用相关的用户属性从多索引用户行为多维数据集中检索用户行为数据。 广告推荐模块接收一组用户行为，并使用一组用户行为数据和广告客户重新定位标准来生成推荐广告的列表。