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Patent Agency Ranking
公开(公告)号：US10140627B2
公开(公告)日：2018-11-27
申请号：US14252529
申请日：2014-04-14
Applicant: Yahoo! Inc.
Inventor： Stergios Stergiou , Herve Marcellini , Sandeep Thirumalai
Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document object model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. With some techniques, the analysis includes identifying a deepest set of nodes in the Document Object Model, corresponding to a particular tag sequence, whose cardinality is no less than a cardinality of a set of nodes in the Document Object Model, corresponding to a particular tag sequence, corresponding to the identified elements. Some techniques may utilize XPaths in the analysis.
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公开(公告)号：US09361635B2
公开(公告)日：2016-06-07
申请号：US14252552
申请日：2014-04-14
Applicant: Yahoo! Inc.
Inventor： Stergios Stergiou , Kalyan Kanuri , Herve Marcellini
CPC classification number: G06Q30/0277 , G06F17/218 , G06F17/2247 , G06F17/227 , G06F17/30896 , G06Q30/0244
Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document Object Model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may utilize, in the analysis, construction and utilization of a suffix tree of a string of tags comprising all tags in the Document Object Model. Some techniques may utilize, in the analysis, a node flattening technique in connection with the Document Object Model.
Abstract translation: 提供了包括获得HTML文档的文档对象模型（例如发布者的网页）的技术。 可以识别文档对象模型的元素，其与本地广告布局候选容器相关联。 至少部分地基于与文档对象模型相关联的分析，并且利用至少一些所识别的元素，可以确定一个或多个本机广告布置候选容器。 在分析中，一些技术可以在文档对象模型中使用包含所有标签的一串标签的后缀树的构造和利用。 在分析中，一些技术可以利用与文档对象模型相关的节点平坦化技术。
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公开(公告)号：US20170171326A1
公开(公告)日：2017-06-15
申请号：US14969558
申请日：2015-12-15
Applicant: Yahoo! Inc.
Inventor： Haiyan Luo , John Cheng , Yi Mao , Herve Marcellini
IPC: H04L29/08
CPC classification number: H04L67/22 , G06F9/542 , H04L67/20 , H04L67/306
Abstract: The present teaching relates to tracking an event at a plurality of distributed servers. In one example, an event to be tracked is determined. A user associated with the event is identified. A script is generated to be embedded in a web page. The script triggers an event message when the user performs an online behavior related to the web page in accordance with the event. The event message triggered by the script is received. A tracing flag is determined from the event message. An instruction is provided to the plurality of distributed servers for executing one or more applications based on the event and the tracing flag.
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公开(公告)号：US10269048B2
公开(公告)日：2019-04-23
申请号：US14585783
申请日：2014-12-30
Applicant: Yahoo! Inc.
Inventor： Stergios Stergiou , Herve Marcellini , Sreenivasulu Jaladanki
Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document. A configuration XPath is obtained identifying, as of a configuration time, a node within the Document Object Model as a native advertisement placement candidate container. Additional information is obtained regarding native advertisement placement candidate containers within the Document Object Model, and an injection XPath, identifying a node within the Document Object Model as a native advertisement placement candidate container, is generated at an injection time, subsequent to the configuration time, based on the configuration XPath and the additional information. The additional information may include information regarding at least one of a title element, description element and image element identified by a user as being associated with native advertisement placement candidate containers. Generating the injection XPath may include removing a numerical identifier from one or more tags of the configuration XPath.
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公开(公告)号：US10269034B2
公开(公告)日：2019-04-23
申请号：US14252501
申请日：2014-04-14
Applicant: Yahoo! Inc.
Inventor： Stergios Stergiou , Herve Marcellini
Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document, such as a web page of a publisher. Elements of the Document object model may be identified that are associated with native advertisement placement candidate containers. Based at least in part on analysis associated with the Document Object Model, and utilizing at least some of the identified elements, one or more native advertisement placement candidate containers may be determined. Some techniques may utilize, in the analysis, identification of one or more secondary source HTML documents associated with a primary HTML document, and may identify, within the secondary source HTML document(s), content associated with native advertisement placement candidate containers of the primary HTML document(s).
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