公开(公告)号：US20140032326A1

公开(公告)日：2014-01-30

申请号：US13951091

申请日：2013-07-25

Applicant: Yahoo! inc.

Inventor： Wentong Li ,  Yi Mao

IPC: G06Q30/02

CPC classification number: G06Q30/0261 ,  G06Q30/0266 ,  G06Q30/0267

Abstract: A system for retargeting customers is based on a mobile device query initiated by a user, and includes a query module configured to receive a query with geographical information from the mobile device and determine geographical identifiers of the mobile device. An indexed database stores an aggregated plurality of customers having a geographical identifier proximate to the determined geographical area, and a processor selects an advertiser located proximate to the determined geographical area. A performance feedback module is configured to assign an effectiveness rating to one or more advertisements provided by the selected advertiser based on marketing attributes of the aggregated plurality of customers. An advertisement recommendation module then recommends one or more advertisements provided by the selected advertiser based on the assigned effectiveness rating, and the aggregated plurality of customers are retargeted by transmitting the recommended advertisements to one or more customers of the aggregated plurality of customers.

Abstract translation: 用于重定向客户的系统基于由用户发起的移动设备查询，并且包括被配置为从移动设备接收具有地理信息的查询并确定移动设备的地理标识符的查询模块。 索引数据库存储具有靠近所确定的地理区域的地理标识符的聚合的多个客户，并且处理器选择位于确定的地理区域附近的广告商。 性能反馈模块被配置为基于所聚合的多个客户的营销属性为所选广告商提供的一个或多个广告分配有效性评级。 然后，广告推荐模块基于所分配的有效性等级来推荐由所选择的广告商提供的一个或多个广告，并且通过将所推荐的广告发送给聚合的多个客户的一个或多个客户来重新定向聚合的多个客户。

公开(公告)号：US20140032302A1

公开(公告)日：2014-01-30

申请号：US13953025

申请日：2013-07-29

Applicant: Yahoo! Inc.

Inventor： Wentong Li ,  Yi Mao

IPC: G06Q30/02

Abstract: A system may provide for mobile application based online advertising via mobile application interface. A database may be configured to store data corresponding to a plurality of visual elements for rending an advertisement. An advertising server may be in operative communication with the database and configured to receive requests for advertisement campaigns. A mobile interface may allow submission of information relating to an advertisement campaign to the advertising server. A generator engine may be configured to select from the plurality of visual elements and generate display logic for displaying an advertisement corresponding to the advertisement campaign.

Abstract translation: 系统可以通过移动应用程序界面提供基于移动应用的在线广告。 数据库可以被配置为存储与多个可视元素相对应的数据，以用于渲染广告。 广告服务器可以与数据库进行操作性通信，并且被配置为接收广告活动的请求。 移动界面可以允许向广告服务器提交与广告活动有关的信息。 发电机引擎可以被配置为从多个视觉元素中选择并产生用于显示与广告活动相对应的广告的显示逻辑。

公开(公告)号：US20160180373A1

公开(公告)日：2016-06-23

申请号：US14573979

申请日：2014-12-17

Applicant: Yahoo! Inc.

Inventor： Jian Xu ,  Kuang-chih Lee ,  Wentong Li ,  Hang Qi ,  Quan Lu

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0272

Abstract: Described herein are techniques and systems for online ad campaign pacing. The techniques described herein use budget allocation along with the estimations of bids and response rates. With use of budget allocation, the techniques can use budget pacing to enhance impressions and maximize desired responses, such as desired click-through rates. These techniques focus on enhancing pacing and performance of ad campaigns, such as enhancing performance across distinct and/or unified online ad marketplaces. These techniques are especially useful in the context of a demand-side platform (DSP). In some examples, the techniques assume that impression supply is much larger than advertiser demand for impressions of their ads, so such techniques focus on selecting high performing inventory of ad space. Yet, with such a focus, a smooth or consistent delivery of ads over time is used.

Abstract translation: 这里描述了在线广告系列投放安排的技术和系统。 本文描述的技术使用预算分配以及出价和响应率的估计。 通过使用预算分配，这些技术可以使用预算投放安排来增加展示次数并最大化期望的响应，例如所需的点击率。 这些技术专注于提高广告系列的投放安排和效果，例如提升不同的和/或统一的在线广告市场的效能。 这些技术在需求侧平台（DSP）的上下文中特别有用。 在一些示例中，这些技术假定，对于广告的展示次数，展示供应量远远大于广告客户的需求，因此此类技术将重点放在选择高性能的广告空间广告资源。 然而，随着时间的推移，广告的流畅或一致性得到了这样的关注。

公开(公告)号：US20140297394A1

公开(公告)日：2014-10-02

申请号：US14084324

申请日：2013-11-19

Applicant: Yahoo! Inc.

Inventor： Wentong Li ,  Yi Mao

IPC: G06Q30/02

Abstract: A system is provided for retargeting advertisements and is based on a database storing user behavior data related to information for a plurality of consumers. An index-lookup processes the user behavior data and translates the user behavior data into a plurality of indices. A data loading module processes the plurality of indices and generates a multi-indexed user behavior cube. An online query module receives a request for an advertisement and processes the request to determine one or more related user attributes and retrieves user behavior data from the multi-indexed user behavior cube using the related user attributes. An ad recommendation module receives the set of user behaviors and generates a list of recommended advertisements using the set of user behaviors data and an advertiser retargeting criterion.

Abstract translation: 提供了一种用于重新定位广告的系统，并且基于存储与多个消费者的信息相关的用户行为数据的数据库。 索引查找处理用户行为数据并将用户行为数据转换成多个索引。 数据加载模块处理多个索引并生成多索引用户行为立方体。 在线查询模块接收对广告的请求，并处理该请求以确定一个或多个相关用户属性，并且使用相关的用户属性从多索引用户行为多维数据集中检索用户行为数据。 广告推荐模块接收一组用户行为，并使用一组用户行为数据和广告客户重新定位标准来生成推荐广告的列表。