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公开(公告)号:US09886703B2
公开(公告)日:2018-02-06
申请号:US14716816
申请日:2015-05-19
Applicant: xAd, Inc.
Inventor: Prakash Muttineni , Nishant Khatri , Srihari Venkatesan , Chi-Chao Chang , Huitao Luo , Mauricio Mediano , Dipanshu Sharma
CPC classification number: G06Q30/0261 , G06F17/30867 , G06Q30/0205 , G06Q30/0267 , H04L67/20 , H04W4/02 , H04W4/021 , H04W4/023 , H04W4/029
Abstract: A method of delivering location-based information comprises receiving a request including a location indicator from a packet-based network and translating the location indicator into a probabilistic representation of one or more possible locations of a mobile user based on historical data collected from mobile devices. By generating the probabilistic user location representation, the method can be used to deal with the inherent uncertainty in user location data, particularly in a mobile world. In some embodiments, this is done by using validation, context analysis, creation of consistent groups, and probability allocation procedures. Location-based document retrieval can be enabled using the probabilistic user location representation. In certain embodiments, IP regions for respective IP addresses are derived from ad requests made over a certain period of time, and the IP regions are used to translate location indicators of subsequent ad requests into probabilistic representations of possible locations of mobile users.
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公开(公告)号:US20180158108A1
公开(公告)日:2018-06-07
申请号:US15890083
申请日:2018-02-06
Applicant: XAD, INC.
Inventor: Prakash Muttineni , Nishant Khatri , Srihari Venkatesan , Chi-Chao Chang , Huitao Luo , Mauricio Mediano , Dipanshu Sharma
CPC classification number: G06Q30/0261 , G06F17/30867 , G06Q30/0205 , G06Q30/0267 , H04L67/20 , H04W4/02 , H04W4/021 , H04W4/023 , H04W4/029
Abstract: A method performed by one or more computer systems coupled to a packet-based network to determine the location of a mobile device comprises receiving a set of input signals associated with the mobile device from the packet-based network. The set of input signals include a plurality of location components and context information. The method further comprises determining whether the set of input signals include a pair of latitude/longitude coordinates, and determining whether the pair of latitude/longitude coordinates are valid using a set of criteria. The method further comprises defining at least some of the set of criteria using historical data associated with a plurality of mobile devices communicating with the packet-based network. The method further comprises deriving the location of the mobile device using one or more other location components of the plurality of location components and the context information, in response to the pair of latitude/longitude coordinates being marked as invalid.
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公开(公告)号:US20230262419A1
公开(公告)日:2023-08-17
申请号:US18162653
申请日:2023-01-31
Applicant: xAd, Inc. (dba GroundTruth)
Inventor: Chi-Chao Chang , Prakash Muttineni , Srihari Venkatesan , Mauricio Mediano , Dipanshu Sharma
IPC: H04W4/029 , G06F16/29 , G06F16/93 , G06F16/22 , G06Q30/0251 , H04W4/021 , H04L67/53 , G06Q30/0204
CPC classification number: H04W4/029 , G06F16/29 , G06F16/93 , G06F16/2228 , G06Q30/0261 , H04W4/021 , H04L67/53 , G06Q30/0205
Abstract: The present disclosure provides method and system to facilitate definition, tuning and visualization of a geo-fence at a computer system. The method comprises: receiving input parameters for a geo-fence, the input parameters including one or more parameters specifying a geographical region; sampling historical mobile signals based on one or more of the input parameters; dividing the geographical region into a plurality of areas; determining a weight for each respective area of the plurality of areas based at least on density of sampled mobile signals associated with geographical locations in the respective area; selecting a subset of the plurality of areas based on respective weights of the plurality of areas; and forming the geo-fence using the subset of the plurality of areas, the geo-fence including one or more contiguously closed regions each formed by a cluster of adjacent areas among the subset of the plurality of areas.
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公开(公告)号:US10089653B2
公开(公告)日:2018-10-02
申请号:US15890083
申请日:2018-02-06
Applicant: XAD, INC.
Inventor: Prakash Muttineni , Nishant Khatri , Srihari Venkatesan , Chi-Chao Chang , Huitao Luo , Mauricio Mediano , Dipanshu Sharma
Abstract: A method performed by one or more computer systems coupled to a packet-based network to determine the location of a mobile device comprises receiving a set of input signals associated with the mobile device from the packet-based network. The set of input signals include a plurality of location components and context information. The method further comprises determining whether the set of input signals include a pair of latitude/longitude coordinates, and determining whether the pair of latitude/longitude coordinates are valid using a set of criteria. The method further comprises defining at least some of the set of criteria using historical data associated with a plurality of mobile devices communicating with the packet-based network. The method further comprises deriving the location of the mobile device using one or more other location components of the plurality of location components and the context information, in response to the pair of latitude/longitude coordinates being marked as invalid.
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公开(公告)号:US09049549B2
公开(公告)日:2015-06-02
申请号:US13867021
申请日:2013-04-19
Applicant: xAd, Inc.
Inventor: Chi-Chao Chang , Mauricio Mediano , Srihari Venkatesan , Prakash Muttineni , Dipanshu Sharma
CPC classification number: H04W4/02 , G06F17/30011 , G06F17/30241 , G06F17/30321 , G06Q30/0205 , G06Q30/0261 , H04L67/20 , H04W4/021 , H04W4/029
Abstract: A method of delivering location-based information comprises receiving a request including a location indicator from a packet-based network and translating the location indicator into a probabilistic representation of one or more possible locations of a mobile user based on historical data collected from mobile devices. By generating the probabilistic user location representation, the method can be used to deal with the inherent uncertainty in user location data, particularly in a mobile world. In some embodiments, this is done by using validation, context analysis, creation of consistent groups, and probability allocation procedures. Location-based document retrieval can be enabled using the probabilistic user location representation.
Abstract translation: 提供基于位置的信息的方法包括从基于分组的网络接收包括位置指示符的请求,并且基于从移动设备收集的历史数据将位置指示符转换为移动用户的一个或多个可能位置的概率表示。 通过生成概率用户位置表示,该方法可用于处理用户位置数据中固有的不确定性,特别是在移动世界中。 在一些实施例中,这通过使用验证,上下文分析,创建一致的组和概率分配过程来完成。 可以使用概率用户位置表示来启用基于位置的文档检索。
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公开(公告)号:US12075314B2
公开(公告)日:2024-08-27
申请号:US18162653
申请日:2023-01-31
Applicant: xAd, Inc.
Inventor: Chi-Chao Chang , Prakash Muttineni , Srihari Venkatesan , Mauricio Mediano , Dipanshu Sharma
IPC: H04W4/029 , G06F16/22 , G06F16/29 , G06F16/93 , G06Q30/0204 , G06Q30/0251 , H04L67/53 , H04W4/021
CPC classification number: H04W4/029 , G06F16/2228 , G06F16/29 , G06F16/93 , G06Q30/0205 , G06Q30/0261 , H04L67/53 , H04W4/021
Abstract: The present disclosure provides method and system to facilitate definition, tuning and visualization of a geo-fence at a computer system. The method comprises: receiving input parameters for a geo-fence, the input parameters including one or more parameters specifying a geographical region; sampling historical mobile signals based on one or more of the input parameters; dividing the geographical region into a plurality of areas; determining a weight for each respective area of the plurality of areas based at least on density of sampled mobile signals associated with geographical locations in the respective area; selecting a subset of the plurality of areas based on respective weights of the plurality of areas; and forming the geo-fence using the subset of the plurality of areas, the geo-fence including one or more contiguously closed regions each formed by a cluster of adjacent areas among the subset of the plurality of areas.
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公开(公告)号:US11570583B2
公开(公告)日:2023-01-31
申请号:US17349859
申请日:2021-06-16
Applicant: xAd, Inc.
Inventor: Chi-Chao Chang , Prakash Muttineni , Srihari Venkatesan , Mauricio Mediano , Dipanshu Sharma
Abstract: The present disclosure provides method and system to facilitate definition, tuning and visualization of a geo-fence at a computer system. The method comprises: receiving input parameters for a geo-fence, the input parameters including one or more parameters specifying a geographical region; sampling historical mobile signals based on one or more of the input parameters; dividing the geographical region into a plurality of areas; determining a weight for each respective area of the plurality of areas based at least on density of sampled mobile signals associated with geographical locations in the respective area; selecting a subset of the plurality of areas based on respective weights of the plurality of areas; and forming the geo-fence using the subset of the plurality of areas, the geo-fence including one or more contiguously closed regions each formed by a cluster of adjacent areas among the subset of the plurality of areas.
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公开(公告)号:US20210314737A1
公开(公告)日:2021-10-07
申请号:US17349859
申请日:2021-06-16
Applicant: xAd, Inc. (dba GroundTruth)
Inventor: Chi-Chao Chang , Prakash Muttineni , Srihari Venkatesan , Mauricio Mediano , Dipanshu Sharma
Abstract: The present disclosure provides method and system to facilitate definition, tuning and visualization of a geo-fence at a computer system. The method comprises: receiving input parameters for a geo-fence, the input parameters including one or more parameters specifying a geographical region; sampling historical mobile signals based on one or more of the input parameters; dividing the geographical region into a plurality of areas; determining a weight for each respective area of the plurality of areas based at least on density of sampled mobile signals associated with geographical locations in the respective area; selecting a subset of the plurality of areas based on respective weights of the plurality of areas; and forming the geo-fence using the subset of the plurality of areas, the geo-fence including one or more contiguously closed regions each formed by a cluster of adjacent areas among the subset of the plurality of areas.
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公开(公告)号:US11044579B2
公开(公告)日:2021-06-22
申请号:US15915908
申请日:2018-03-08
Applicant: XAD, INC.
Inventor: Chi-Chao Chang , Prakash Muttineni , Srihari Venkatesan , Mauricio Mediano , Dipanshu Sharma
Abstract: The present disclosure provides method and system to facilitate definition, tuning and visualization of a geo-fence at a computer system. The method comprises receiving an application program interface (API) call from the computer system, and in response to the API call, enabling the computer system to display a user interface (UI) on a display screen of the second computer system. The UI includes a first region and a second region, the first region including a plurality of screen areas for receiving input parameters for defining the geo-fence via a user input device of the computer system, and a second region is configured to display the geo-fence over a map of a geographical region around a location specified in the input parameters. The method further comprises, in response to receiving user inputs in the second region, generating the geo-fence based on the input parameters and mobile device events data stored in an electronic storage. The method further comprises causing the geo-fence to be displayed over the map in the second region of the UI.
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公开(公告)号:US20140129293A1
公开(公告)日:2014-05-08
申请号:US13867025
申请日:2013-04-19
Applicant: xAd, Inc.
Inventor: Chi-Chao Chang , Prakash Muttineni , Srihari Venkatesan , Mauricio Mediano , Dipanshu Sharma
IPC: G06Q30/02
CPC classification number: H04W4/029 , G06F16/2228 , G06F16/29 , G06F16/93 , G06Q30/0205 , G06Q30/0261 , H04L67/20 , H04W4/021
Abstract: The present disclosure provides embodiments of an apparatus and method for generating dynamic fences representing geographical regions where advertisement campaigns can take place. The dynamic fences can have arbitrary shapes and can change over time and in real-time. The method comprises receiving campaign information via connections to a packet-based network; generating at least one dynamic fence of arbitrary shape based on the campaign information; and updating the at least one dynamic fence in response to data received from the packet-based network.
Abstract translation: 本公开提供了用于生成表示可以进行广告活动的地理区域的动态栅栏的装置和方法的实施例。 动态栅栏可以具有任意形状,并可随时间和实时变化。 该方法包括通过到基于分组的网络的连接来接收活动信息; 基于活动信息产生任意形状的至少一个动态围栏; 以及响应于从基于分组的网络接收的数据来更新所述至少一个动态围栏。
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