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    Method and apparatus for real-time delivery of publicly displayed information to mobile devices
    1.
    发明授权
    Method and apparatus for real-time delivery of publicly displayed information to mobile devices 有权

    公开(公告)号：US11127040B2

    公开(公告)日：2021-09-21

    申请号：US15860626

    申请日：2018-01-02

    申请人： xAd, Inc.

    发明人： Feng Wan ,  Srihari Venkatesan ,  Saravana Ravindran ,  Shanshan Tuo ,  Prakash Muttineni ,  Deborah Zhang ,  Huitao Luo ,  Shashi Seth

    IPC分类号： G06Q30/02 ,  H04W4/02 ,  G06F16/29 ,  G06F3/0484

    摘要： Location data of a large number of mobile devices and map data are used to derive a large number of commute routes in a geographical area, which are used to build a relational database including associations between a plurality of road segments and a plurality of information documents. Each of the plurality of information documents corresponds to a billboard in the geographical area and includes information displayed by the billboard. A respective road segment in the relational database has one or more associations with one or more information documents, each of the one or more information documents being associated with the respective road segment by a corresponding probability value indicating a degree of likelihood of a traveler on the respective road segment being exposed to information displayed on a billboard corresponding to the each of the one or more information documents. The relational database is used to select publicly displayed information for delivery to mobile devices detected to be on public roads.

    System and Method for Marketing Mobile Advertising Supplies
    3.
    发明申请
    System and Method for Marketing Mobile Advertising Supplies 审中-公开
    营销移动广告用品的系统和方法

    公开(公告)号：US20150332329A1

    公开(公告)日：2015-11-19

    申请号：US14716811

    申请日：2015-05-19

    申请人： xAd, Inc.

    发明人： Huitao Luo ,  Nishant Khatri ,  Prakash Muttineni ,  Srihari Venkatesan ,  Dipanshu Sharma ,  Stephen Anderson ,  George Rekouts ,  Jonathan Schwartz ,  David Chock ,  Shanshan Tuo ,  Can Liang

    IPC分类号： G06Q30/02 ,  H04W4/02

    CPC分类号： H04W4/21 ,  G06F16/29 ,  G06Q30/0261 ,  G06Q30/0267 ,  G06Q30/0275 ,  H04L67/20 ,  H04W4/021

    摘要： The present disclosure provides a mobile advertising platform in which mobile user locations and other information are translated into indications of mobile user intent to approach certain businesses, and advertisers can fill mobile advertising requests or choose to price their bids for mobile supplies based on such indications. In certain embodiments, pre-defined places associated with business/brand names are created, and mobile advertising requests are processed to determine if the associated with mobile devices have triggered any of these pre-defined places. If a mobile advertising request is determined to have triggered one or more of the pre-defined places, it is annotated with the triggered place(s), and advertisements are selected based on the triggered places and other factors. The annotated requests with the triggered places can also be commodities in a location market place, which are auctioned to the mobile advertisers, who can place their bids on the triggered places.

    摘要翻译： 本公开提供一种移动广告平台，其中移动用户位置和其他信息被转换为移动用户意图接近某些商业的指示，并且广告商可以基于这种指示填充移动广告请求或者选择为移动用品定价。 在某些实施例中，创建与商业/品牌名称相关联的预定义的位置，并且处理移动广告请求以确定与移动设备相关联的触发器是否已经触发了这些预定义的位置。 如果确定移动广告请求已经触发了一个或多个预定义的地点，则用触发的地点注释移动广告请求，并且基于触发地点和其他因素来选择广告。 具有触发地点的注释请求也可以是位置市场的商品，这些商品被拍卖给移动广告商，他们可以在触发的地方投标。

    Method and apparatus for delivering publicly displayed information to mobile devices based on location history
    5.
    发明授权
    Method and apparatus for delivering publicly displayed information to mobile devices based on location history 有权

    公开(公告)号：US10949883B2

    公开(公告)日：2021-03-16

    申请号：US15860600

    申请日：2018-01-02

    申请人： xAd, Inc.

    发明人： Feng Wan ,  Srihari Venkatesan ,  Saravana Ravindran ,  Shanshan Tuo ,  Prakash Muttineni ,  Deborah Zhang ,  Huitao Luo ,  Shashi Seth

    IPC分类号： G06Q30/02 ,  H04W4/02 ,  G06F16/29 ,  G06F3/0484

    摘要： The disclosed technology includes system and method for discovering key places for a mobile device based on historical location data associated with the mobile device. The key places are discovered by mapping the historical location data into predefined land areas in a geographical region, aggregating the historical location data into time interval sessions, selecting a first set of the predefined areas based on density of location data in each of the predefined land areas, and filtering the first set of the predefined areas to obtain the key places. The key places are used to estimate one or more travel routes routinely taken by a user of the mobile device, and to build an association database, where one or more billboards and/or points of interests near the travel routes are associated with the mobile device or its user. Information documents for delivering to the mobile device are selected based at least on data in the association database.

    System and method for estimating mobile device locations
    6.
    发明授权
    System and method for estimating mobile device locations 有权

    公开(公告)号：US10089653B2

    公开(公告)日：2018-10-02

    申请号：US15890083

    申请日：2018-02-06

    申请人： XAD, INC.

    发明人： Prakash Muttineni ,  Nishant Khatri ,  Srihari Venkatesan ,  Chi-Chao Chang ,  Huitao Luo ,  Mauricio Mediano ,  Dipanshu Sharma

    IPC分类号： H04W4/02 ,  G06Q30/02 ,  G06F17/30 ,  H04L29/08 ,  H04W4/021 ,  H04W4/029

    摘要： A method performed by one or more computer systems coupled to a packet-based network to determine the location of a mobile device comprises receiving a set of input signals associated with the mobile device from the packet-based network. The set of input signals include a plurality of location components and context information. The method further comprises determining whether the set of input signals include a pair of latitude/longitude coordinates, and determining whether the pair of latitude/longitude coordinates are valid using a set of criteria. The method further comprises defining at least some of the set of criteria using historical data associated with a plurality of mobile devices communicating with the packet-based network. The method further comprises deriving the location of the mobile device using one or more other location components of the plurality of location components and the context information, in response to the pair of latitude/longitude coordinates being marked as invalid.

    Method and apparatus for probabilistic user location
    7.
    发明授权
    Method and apparatus for probabilistic user location 有权
    概率用户位置的方法和装置

    公开(公告)号：US09049549B2

    公开(公告)日：2015-06-02

    申请号：US13867021

    申请日：2013-04-19

    申请人： xAd, Inc.

    发明人： Chi-Chao Chang ,  Mauricio Mediano ,  Srihari Venkatesan ,  Prakash Muttineni ,  Dipanshu Sharma

    IPC分类号： H04W4/02 ,  G06Q30/02 ,  G06F17/30 ,  H04L29/08

    CPC分类号： H04W4/02 ,  G06F17/30011 ,  G06F17/30241 ,  G06F17/30321 ,  G06Q30/0205 ,  G06Q30/0261 ,  H04L67/20 ,  H04W4/021 ,  H04W4/029

    摘要： A method of delivering location-based information comprises receiving a request including a location indicator from a packet-based network and translating the location indicator into a probabilistic representation of one or more possible locations of a mobile user based on historical data collected from mobile devices. By generating the probabilistic user location representation, the method can be used to deal with the inherent uncertainty in user location data, particularly in a mobile world. In some embodiments, this is done by using validation, context analysis, creation of consistent groups, and probability allocation procedures. Location-based document retrieval can be enabled using the probabilistic user location representation.

    摘要翻译： 提供基于位置的信息的方法包括从基于分组的网络接收包括位置指示符的请求，并且基于从移动设备收集的历史数据将位置指示符转换为移动用户的一个或多个可能位置的概率表示。 通过生成概率用户位置表示，该方法可用于处理用户位置数据中固有的不确定性，特别是在移动世界中。 在一些实施例中，这通过使用验证，上下文分析，创建一致的组和概率分配过程来完成。 可以使用概率用户位置表示来启用基于位置的文档检索。

    System and method for marketing mobile advertising supplies
    8.
    发明授权
    System and method for marketing mobile advertising supplies 有权

    公开(公告)号：US10939258B2

    公开(公告)日：2021-03-02

    申请号：US14716811

    申请日：2015-05-19

    申请人： xAd, Inc.

    发明人： Huitao Luo ,  Nishant Khatri ,  Prakash Muttineni ,  Srihari Venkatesan ,  Dipanshu Sharma ,  Stephen Anderson ,  George Rekouts ,  Jonathan Schwartz ,  David Chock ,  Shanshan Tuo ,  Can Liang

    IPC分类号： G06Q30/02 ,  H04W4/21 ,  H04W4/021 ,  H04L29/08 ,  G06F16/29

    摘要： The present disclosure provides a mobile advertising platform in which mobile user locations and other information are translated into indications of mobile user intent to approach certain businesses, and advertisers can fill mobile advertising requests or choose to price their bids for mobile supplies based on such indications. In certain embodiments, pre-defined places associated with business/brand names are created, and mobile advertising requests are processed to determine if the associated with mobile devices have triggered any of these pre-defined places. If a mobile advertising request is determined to have triggered one or more of the pre-defined places, it is annotated with the triggered place(s), and advertisements are selected based on the triggered places and other factors. The annotated requests with the triggered places can also be commodities in a location market place, which are auctioned to the mobile advertisers, who can place their bids on the triggered places.