-
公开(公告)号：US20160019592A1
公开(公告)日：2016-01-21
申请号：US14716816
申请日：2015-05-19
申请人： xAd, Inc.
发明人： Prakash Muttineni , Nishant Khatri , Srihari Venkatesan , Chi-Chao Chang , Huitao Luo , Mauricio Mediano , Dipanshu Sharma
CPC分类号： G06Q30/0261 , G06F17/30867 , G06Q30/0205 , G06Q30/0267 , H04L67/20 , H04W4/02 , H04W4/021 , H04W4/023 , H04W4/029
摘要： A method of delivering location-based information comprises receiving a request including a location indicator from a packet-based network and translating the location indicator into a probabilistic representation of one or more possible locations of a mobile user based on historical data collected from mobile devices. By generating the probabilistic user location representation, the method can be used to deal with the inherent uncertainty in user location data, particularly in a mobile world. In some embodiments, this is done by using validation, context analysis, creation of consistent groups, and probability allocation procedures. Location-based document retrieval can be enabled using the probabilistic user location representation. In certain embodiments, IP regions for respective IP addresses are derived from ad requests made over a certain period of time, and the IP regions are used to translate location indicators of subsequent ad requests into probabilistic representations of possible locations of mobile users.
摘要翻译： 提供基于位置的信息的方法包括从基于分组的网络接收包括位置指示符的请求，并且基于从移动设备收集的历史数据将位置指示符转换为移动用户的一个或多个可能位置的概率表示。 通过生成概率用户位置表示，该方法可用于处理用户位置数据中固有的不确定性，特别是在移动世界中。 在一些实施例中，这通过使用验证，上下文分析，创建一致的组和概率分配过程来完成。 可以使用概率用户位置表示来启用基于位置的文档检索。 在某些实施例中，针对相应IP地址的IP区域来自在特定时间段内进行的广告请求，并且IP区域用于将后续广告请求的位置指示转换成移动用户的可能位置的概率表示。
-
公开(公告)号：US10089653B2
公开(公告)日：2018-10-02
申请号：US15890083
申请日：2018-02-06
申请人： XAD, INC.
发明人： Prakash Muttineni , Nishant Khatri , Srihari Venkatesan , Chi-Chao Chang , Huitao Luo , Mauricio Mediano , Dipanshu Sharma
摘要： A method performed by one or more computer systems coupled to a packet-based network to determine the location of a mobile device comprises receiving a set of input signals associated with the mobile device from the packet-based network. The set of input signals include a plurality of location components and context information. The method further comprises determining whether the set of input signals include a pair of latitude/longitude coordinates, and determining whether the pair of latitude/longitude coordinates are valid using a set of criteria. The method further comprises defining at least some of the set of criteria using historical data associated with a plurality of mobile devices communicating with the packet-based network. The method further comprises deriving the location of the mobile device using one or more other location components of the plurality of location components and the context information, in response to the pair of latitude/longitude coordinates being marked as invalid.
-
3.发明申请公开(公告)号：US20150332325A1
公开(公告)日：2015-11-19
申请号：US14716813
申请日：2015-05-19
申请人： xAd, Inc.
CPC分类号： G06Q30/02 , G06Q30/0259 , G06Q30/0267 , H04W4/021 , H04W4/023 , H04W4/029
摘要： A map-based system and method allow an operator of a computer system to visualize real-time events of mobile users entering, staying within, and exiting geographic regions of interest. The method comprises receiving a first request for document from the packet-based network, the first request including a first plurality of parameters associated with a first mobile device, and determining whether the first plurality of parameters indicate a first real-time location-based event of the mobile device being in proximity of a geographic location of a first business. In response to the first real-time location-based event being determined, the method updates aggregated historical/statistical data including increasing one or more counts of location-based events associated with the first business over one or more periods of time, and transmit information associated with the first real-time location-based event to one or more second computer systems in the packet-based network, the information enabling the one or more second computer systems to visualize the first real-time location-based event together with other real-time location-based events on one or more display devices.
摘要翻译： 基于地图的系统和方法允许计算机系统的运营商可视化移动用户进入，留在和退出感兴趣的地理区域的实时事件。 该方法包括从基于分组的网络接收对文档的第一请求，所述第一请求包括与第一移动设备相关联的第一多个参数，以及确定所述第一多个参数是否指示第一实时基于位置的事件 所述移动设备位于第一业务的地理位置附近。 响应于确定的第一实时基于位置的事件，该方法更新聚合的历史/统计数据，包括在一个或多个时间段上增加与第一业务相关联的基于位置的事件的一个或多个计数，并且发送信息 与基于分组的网络中的一个或多个第二计算机系统的第一实时基于位置的事件相关联的所述信息，所述信息使得所述一个或多个第二计算机系统可视化所述第一实时基于位置的事件以及其他真实的 在一个或多个显示设备上的基于位置的事件。
-
公开(公告)号：US09886703B2
公开(公告)日：2018-02-06
申请号：US14716816
申请日：2015-05-19
申请人： xAd, Inc.
发明人： Prakash Muttineni , Nishant Khatri , Srihari Venkatesan , Chi-Chao Chang , Huitao Luo , Mauricio Mediano , Dipanshu Sharma
CPC分类号： G06Q30/0261 , G06F17/30867 , G06Q30/0205 , G06Q30/0267 , H04L67/20 , H04W4/02 , H04W4/021 , H04W4/023 , H04W4/029
摘要： A method of delivering location-based information comprises receiving a request including a location indicator from a packet-based network and translating the location indicator into a probabilistic representation of one or more possible locations of a mobile user based on historical data collected from mobile devices. By generating the probabilistic user location representation, the method can be used to deal with the inherent uncertainty in user location data, particularly in a mobile world. In some embodiments, this is done by using validation, context analysis, creation of consistent groups, and probability allocation procedures. Location-based document retrieval can be enabled using the probabilistic user location representation. In certain embodiments, IP regions for respective IP addresses are derived from ad requests made over a certain period of time, and the IP regions are used to translate location indicators of subsequent ad requests into probabilistic representations of possible locations of mobile users.
-
公开(公告)号：US20150332329A1
公开(公告)日：2015-11-19
申请号：US14716811
申请日：2015-05-19
申请人： xAd, Inc.
发明人： Huitao Luo , Nishant Khatri , Prakash Muttineni , Srihari Venkatesan , Dipanshu Sharma , Stephen Anderson , George Rekouts , Jonathan Schwartz , David Chock , Shanshan Tuo , Can Liang
CPC分类号： H04W4/21 , G06F16/29 , G06Q30/0261 , G06Q30/0267 , G06Q30/0275 , H04L67/20 , H04W4/021
摘要： The present disclosure provides a mobile advertising platform in which mobile user locations and other information are translated into indications of mobile user intent to approach certain businesses, and advertisers can fill mobile advertising requests or choose to price their bids for mobile supplies based on such indications. In certain embodiments, pre-defined places associated with business/brand names are created, and mobile advertising requests are processed to determine if the associated with mobile devices have triggered any of these pre-defined places. If a mobile advertising request is determined to have triggered one or more of the pre-defined places, it is annotated with the triggered place(s), and advertisements are selected based on the triggered places and other factors. The annotated requests with the triggered places can also be commodities in a location market place, which are auctioned to the mobile advertisers, who can place their bids on the triggered places.
摘要翻译： 本公开提供一种移动广告平台，其中移动用户位置和其他信息被转换为移动用户意图接近某些商业的指示，并且广告商可以基于这种指示填充移动广告请求或者选择为移动用品定价。 在某些实施例中，创建与商业/品牌名称相关联的预定义的位置，并且处理移动广告请求以确定与移动设备相关联的触发器是否已经触发了这些预定义的位置。 如果确定移动广告请求已经触发了一个或多个预定义的地点，则用触发的地点注释移动广告请求，并且基于触发地点和其他因素来选择广告。 具有触发地点的注释请求也可以是位置市场的商品，这些商品被拍卖给移动广告商，他们可以在触发的地方投标。
-
公开(公告)号：US10939258B2
公开(公告)日：2021-03-02
申请号：US14716811
申请日：2015-05-19
申请人： xAd, Inc.
发明人： Huitao Luo , Nishant Khatri , Prakash Muttineni , Srihari Venkatesan , Dipanshu Sharma , Stephen Anderson , George Rekouts , Jonathan Schwartz , David Chock , Shanshan Tuo , Can Liang
摘要： The present disclosure provides a mobile advertising platform in which mobile user locations and other information are translated into indications of mobile user intent to approach certain businesses, and advertisers can fill mobile advertising requests or choose to price their bids for mobile supplies based on such indications. In certain embodiments, pre-defined places associated with business/brand names are created, and mobile advertising requests are processed to determine if the associated with mobile devices have triggered any of these pre-defined places. If a mobile advertising request is determined to have triggered one or more of the pre-defined places, it is annotated with the triggered place(s), and advertisements are selected based on the triggered places and other factors. The annotated requests with the triggered places can also be commodities in a location market place, which are auctioned to the mobile advertisers, who can place their bids on the triggered places.
-
公开(公告)号：US20180158108A1
公开(公告)日：2018-06-07
申请号：US15890083
申请日：2018-02-06
申请人： XAD, INC.
发明人： Prakash Muttineni , Nishant Khatri , Srihari Venkatesan , Chi-Chao Chang , Huitao Luo , Mauricio Mediano , Dipanshu Sharma
CPC分类号： G06Q30/0261 , G06F17/30867 , G06Q30/0205 , G06Q30/0267 , H04L67/20 , H04W4/02 , H04W4/021 , H04W4/023 , H04W4/029
摘要： A method performed by one or more computer systems coupled to a packet-based network to determine the location of a mobile device comprises receiving a set of input signals associated with the mobile device from the packet-based network. The set of input signals include a plurality of location components and context information. The method further comprises determining whether the set of input signals include a pair of latitude/longitude coordinates, and determining whether the pair of latitude/longitude coordinates are valid using a set of criteria. The method further comprises defining at least some of the set of criteria using historical data associated with a plurality of mobile devices communicating with the packet-based network. The method further comprises deriving the location of the mobile device using one or more other location components of the plurality of location components and the context information, in response to the pair of latitude/longitude coordinates being marked as invalid.
-
-
-
-
-
-
搜索结果
7 条记录 (耗时 0.013 秒)
