公开(公告)号：US20140081743A1

公开(公告)日：2014-03-20

申请号：US14078203

申请日：2013-11-12

Applicant: Yahoo! Inc.

Inventor： Amita Gajewar ,  Jian Yang ,  Dongni Chen ,  Peiji Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0247 ,  G06Q10/04

Abstract: A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to provide revenue projections.

Abstract translation: 用于评估收入的模拟框架，可以使用定价引擎运行至少一种具有特定配置和特定模型市场条件的定价算法，以提供收入预测。

公开(公告)号：US20140081696A1

公开(公告)日：2014-03-20

申请号：US14089186

申请日：2013-11-25

Applicant: Yahoo! Inc.

Inventor： Konstantin Salomatin ,  Datong Chen ,  Qi He ,  Peiji Chen

IPC: G06Q10/10 ,  G06Q30/02 ,  G06Q10/06

CPC classification number: G06Q10/1095 ,  G06Q10/06 ,  G06Q30/0202 ,  G06Q30/0241

Abstract: Systems and methods for automatically forecasting the future availability of one or more resources, such as Internet advertising opportunities, are described herein. In accordance with various embodiments, a forecasting model that accounts for event-driven resource availability is trained based both on historical supply data and calendar information specifying events and event duration. The trained forecasting model is then used to forecast the availability of resources at one or more specified future time periods. In accordance with certain embodiments, the forecasting model comprises a Gaussian process model that has an event-driven kernel as a covariance function.

Abstract translation: 这里描述了用于自动预测一个或多个资源（例如因特网广告机会）的将来可用性的系统和方法。 根据各种实施例，基于历史供应数据和指定事件和事件持续时间的日历信息来训练考虑事件驱动的资源可用性的预测模型。 然后使用经过训练的预测模型来预测在一个或多个指定的未来时间段的资源的可用性。 根据某些实施例，预测模型包括具有作为协方差函数的事件驱动内核的高斯过程模型。

公开(公告)号：US20140019232A1

公开(公告)日：2014-01-16

申请号：US14031943

申请日：2013-09-19

Applicant: Yahoo! Inc.

Inventor： Erik Vee ,  Jayavel Shanmugasundaram ,  Long Ji Lin ,  Peiji Chen ,  Datong Chen ,  Qi He

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/00

Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.

Abstract translation: 本文描述了使用印象趋势技术来提供展示广告供应预测的技术。 展示广告供应预测是对未来时间段内具有指定属性值的展示次数的估计。 例如，指定的属性值可以描述广告客户希望放置广告的展示次数。 印象趋势技术是一种预测技术，其使用关于过去展示的趋势来预测指定属性值的未来展示次数。 过去的展示包括与指定的属性值相关的属性值。

公开(公告)号：US20150348086A1

公开(公告)日：2015-12-03

申请号：US14824819

申请日：2015-08-12

Applicant: Yahoo! Inc.

Inventor： Erik Vee ,  Dongni Chen ,  Peiji Chen ,  Satyen Kale ,  Srinath Mandalapu ,  Chandrashekhar Nagarajan

IPC: G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q10/087 ,  G06Q20/203 ,  G06Q30/02 ,  G06Q30/0244

Abstract: Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.

Abstract translation: 公开了允许转移库存以实现保证交货广告合同的方法和系统。 根据保证的交付协议，库存可以从未分配的库存供应分配给一个或多个广告客户。 从剩余的未分配库存供应中可能会为一个或多个广告客户预留库存。 然后可以通过使用未分配的库存或转移的库存，或未分配的库存和转移的库存的组合，将库存分配给附加的广告客户。 已转移的库存已从第一个广告客户的分配中移出，而转移的库存将被相应广告客户的备用库存替换。

公开(公告)号：US20140201009A1

公开(公告)日：2014-07-17

申请号：US13739129

申请日：2013-01-11

Applicant: YAHOO! INC.

Inventor： Jian Yang ,  Michael Schwarz ,  Vijay Bharadwaj ,  Peiji Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0273

Abstract: A system and method for dynamic pricing in a guaranteed display market includes: receiving attribute parameters and values for an incoming pricing query for an advertisement; calculating a base price for the advertisement using recent historical information from contracts matching the attribute parameters; calculating a price response by adjusting the base price to reflect market conditions; calculating a non-guaranteed display opportunity cost for the adjusted base price; and calculating a final price as a function of the adjusted base price and the non-guaranteed display opportunity cost, with the non-guaranteed display opportunity cost as a lower bound for the price.

Abstract translation: 用于保证展示市场中的动态定价的系统和方法包括：接收用于广告的进入定价查询的属性参数和值; 使用与属性参数匹配的合同中的近期历史信息计算广告的基价; 通过调整基准价格来反映市场状况来计算价格回应; 计算调整基准价格的无保证显示机会成本; 并计算最终价格作为调整后的基准价格和无保证的显示机会成本的函数，其中无保证的显示机会成本作为价格的下限。