公开(公告)号：US20140081743A1

公开(公告)日：2014-03-20

申请号：US14078203

申请日：2013-11-12

Applicant: Yahoo! Inc.

Inventor： Amita Gajewar ,  Jian Yang ,  Dongni Chen ,  Peiji Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0247 ,  G06Q10/04

Abstract: A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to provide revenue projections.

Abstract translation: 用于评估收入的模拟框架，可以使用定价引擎运行至少一种具有特定配置和特定模型市场条件的定价算法，以提供收入预测。

公开(公告)号：US20150348086A1

公开(公告)日：2015-12-03

申请号：US14824819

申请日：2015-08-12

Applicant: Yahoo! Inc.

Inventor： Erik Vee ,  Dongni Chen ,  Peiji Chen ,  Satyen Kale ,  Srinath Mandalapu ,  Chandrashekhar Nagarajan

IPC: G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q10/087 ,  G06Q20/203 ,  G06Q30/02 ,  G06Q30/0244

Abstract: Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.

Abstract translation: 公开了允许转移库存以实现保证交货广告合同的方法和系统。 根据保证的交付协议，库存可以从未分配的库存供应分配给一个或多个广告客户。 从剩余的未分配库存供应中可能会为一个或多个广告客户预留库存。 然后可以通过使用未分配的库存或转移的库存，或未分配的库存和转移的库存的组合，将库存分配给附加的广告客户。 已转移的库存已从第一个广告客户的分配中移出，而转移的库存将被相应广告客户的备用库存替换。