公开(公告)号：US20140019232A1

公开(公告)日：2014-01-16

申请号：US14031943

申请日：2013-09-19

Applicant: Yahoo! Inc.

Inventor： Erik Vee ,  Jayavel Shanmugasundaram ,  Long Ji Lin ,  Peiji Chen ,  Datong Chen ,  Qi He

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06Q30/00

Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.

Abstract translation: 本文描述了使用印象趋势技术来提供展示广告供应预测的技术。 展示广告供应预测是对未来时间段内具有指定属性值的展示次数的估计。 例如，指定的属性值可以描述广告客户希望放置广告的展示次数。 印象趋势技术是一种预测技术，其使用关于过去展示的趋势来预测指定属性值的未来展示次数。 过去的展示包括与指定的属性值相关的属性值。

公开(公告)号：US20150348086A1

公开(公告)日：2015-12-03

申请号：US14824819

申请日：2015-08-12

Applicant: Yahoo! Inc.

Inventor： Erik Vee ,  Dongni Chen ,  Peiji Chen ,  Satyen Kale ,  Srinath Mandalapu ,  Chandrashekhar Nagarajan

IPC: G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q10/087 ,  G06Q20/203 ,  G06Q30/02 ,  G06Q30/0244

Abstract: Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.

Abstract translation: 公开了允许转移库存以实现保证交货广告合同的方法和系统。 根据保证的交付协议，库存可以从未分配的库存供应分配给一个或多个广告客户。 从剩余的未分配库存供应中可能会为一个或多个广告客户预留库存。 然后可以通过使用未分配的库存或转移的库存，或未分配的库存和转移的库存的组合，将库存分配给附加的广告客户。 已转移的库存已从第一个广告客户的分配中移出，而转移的库存将被相应广告客户的备用库存替换。