公开(公告)号：US20140201009A1

公开(公告)日：2014-07-17

申请号：US13739129

申请日：2013-01-11

Applicant: YAHOO! INC.

Inventor： Jian Yang ,  Michael Schwarz ,  Vijay Bharadwaj ,  Peiji Chen

IPC: G06Q30/02

CPC classification number: G06Q30/0273

Abstract: A system and method for dynamic pricing in a guaranteed display market includes: receiving attribute parameters and values for an incoming pricing query for an advertisement; calculating a base price for the advertisement using recent historical information from contracts matching the attribute parameters; calculating a price response by adjusting the base price to reflect market conditions; calculating a non-guaranteed display opportunity cost for the adjusted base price; and calculating a final price as a function of the adjusted base price and the non-guaranteed display opportunity cost, with the non-guaranteed display opportunity cost as a lower bound for the price.

Abstract translation: 用于保证展示市场中的动态定价的系统和方法包括：接收用于广告的进入定价查询的属性参数和值; 使用与属性参数匹配的合同中的近期历史信息计算广告的基价; 通过调整基准价格来反映市场状况来计算价格回应; 计算调整基准价格的无保证显示机会成本; 并计算最终价格作为调整后的基准价格和无保证的显示机会成本的函数，其中无保证的显示机会成本作为价格的下限。