公开(公告)号：US09462354B2

公开(公告)日：2016-10-04

申请号：US14214431

申请日：2014-03-14

Applicant: YAHOO! INC.

Inventor： Giao Huu Phan ,  Daniel Wei-Tze Hsiung ,  Ian Graeme Melven ,  Brian Hardie ,  Joseph Gutierrez ,  Marshall Allen Beddoe ,  Pankaj Gupta ,  Bernardo de Seabra ,  Dru Nelson ,  Kam Ho Kenneth Cheung ,  Jason Endo

IPC: H04N21/81 ,  G06Q30/02 ,  H04N21/24 ,  H04N21/2543

CPC classification number: H04N21/812 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2543 ,  H04N21/2547

Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

Abstract translation: 用于操作视频广告交换的技术和系统包括控制广告服务器以接收来自观众设备的广告请求，向观众设备提供广告响应，生成包括关于向观众设备传送广告的信息的广告传送数据文件，以及传送 将广告投放数据文件分发到分布式计算云。 该技术还包括控制广告数据基础设施机制以将基于云的广告传送数据文件下载到本地存储器中，并处理复制的广告传送数据文件以生成记帐数据。 广告数据基础设施机制从广告服务器接收配置文件，验证来自广告服务器的配置文件中的所有项目是否用于生成第一计费数据，并从第一个计费数据中删除不可验证的项目以生成 最终的结算数据。

公开(公告)号：US20150222961A1

公开(公告)日：2015-08-06

申请号：US14612758

申请日：2015-02-03

Applicant: Yahoo! Inc.

Inventor： Brian Hardie ,  Brandon Dement ,  John Kim ,  Derek Chung

IPC: H04N21/81 ,  H04N21/2547 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/239 ,  H04N21/437 ,  H04N21/237 ,  H04N21/24

CPC classification number: H04N21/812 ,  G06Q30/02 ,  H04N21/237 ,  H04N21/2393 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/437

Abstract: Using the disclosed technology, a client device can receive a response from a real-time bidding engine of a real time bidding advertisement insertion system. The response includes information related to a video advertisement to be played by a video player at the client device. The client device can provide the video advertisement to a video player on the client device, execute a program associated with a third-party service provider and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.

Abstract translation: 使用所公开的技术，客户端设备可以接收来自实时出价广告插入系统的实时出价引擎的响应。 响应包括与客户端设备上的视频播放器要播放的视频广告有关的信息。 客户端设备可以向客户端设备上的视频播放器提供视频广告，执行与第三方服务提供商相关联的节目，并向第三方服务提供商提供的目的地发送信号，以指示预定事件的发生 由第三方服务提供商定义。

公开(公告)号：US20150128157A1

公开(公告)日：2015-05-07

申请号：US14535077

申请日：2014-11-06

Applicant: Yahoo! Inc.

Inventor： Brian Hardie

IPC: H04N21/2547 ,  H04N21/81

CPC classification number: H04N21/2547 ,  H04N21/23439 ,  H04N21/4126 ,  H04N21/6581 ,  H04N21/812

Abstract: A client-side component in a real-time bidding (RTB) system for video advertisements configures the client device to, in response to a request for a video advertisement sent by the client device to the real-time bidding system, receive a first set of information associated with the video advertisement, parse the received first set of information to obtain the video advertisement and associated pixel firing information, provide the video advertisement to a video player on the client device, and fire a first pixel upon occurrence of a first predefined event associated with the video advertisement.

Abstract translation: 用于视频广告的实时出价（RTB）系统中的客户端组件将客户端设备响应于由客户端设备发送到实时出价系统的视频广告的请求而接收第一组 与所述视频广告相关联的信息，解析所接收的第一组信息以获得所述视频广告和相关联的像素触发信息，将所述视频广告提供给所述客户端设备上的视频播放器，并且在发生第一预定义时触发第一像素 与视频广告相关联的事件。