公开(公告)号：US20150222961A1

公开(公告)日：2015-08-06

申请号：US14612758

申请日：2015-02-03

Applicant: Yahoo! Inc.

Inventor： Brian Hardie ,  Brandon Dement ,  John Kim ,  Derek Chung

IPC: H04N21/81 ,  H04N21/2547 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/239 ,  H04N21/437 ,  H04N21/237 ,  H04N21/24

CPC classification number: H04N21/812 ,  G06Q30/02 ,  H04N21/237 ,  H04N21/2393 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/437

Abstract: Using the disclosed technology, a client device can receive a response from a real-time bidding engine of a real time bidding advertisement insertion system. The response includes information related to a video advertisement to be played by a video player at the client device. The client device can provide the video advertisement to a video player on the client device, execute a program associated with a third-party service provider and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.

Abstract translation: 使用所公开的技术，客户端设备可以接收来自实时出价广告插入系统的实时出价引擎的响应。 响应包括与客户端设备上的视频播放器要播放的视频广告有关的信息。 客户端设备可以向客户端设备上的视频播放器提供视频广告，执行与第三方服务提供商相关联的节目，并向第三方服务提供商提供的目的地发送信号，以指示预定事件的发生 由第三方服务提供商定义。