公开(公告)号：US20150339730A1

公开(公告)日：2015-11-26

申请号：US14337110

申请日：2014-07-21

Applicant: Yahoo! Inc.

Inventor： Jason Endo ,  Daniel Hsiung ,  Aaron Stone ,  Amanda Roever ,  Evan Kuhn

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0241 ,  G06Q30/08

Abstract: Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow.

Abstract translation: 用于监视在线视频广告系统的技术包括接收插入在线视频广告的请求，有选择地基于调试后缀的存在确定请求是否包括调试请求，执行投标拍卖以选择中标，以及 在确定所述请求包括所述调试请求时，响应于所述请求发送调试信息。 调试数据包括投标拍卖期间收到的投标数据。 在一个有利的方面，使用超文本传输​​协议报头来传送调试信息允许透明地激活和去激活调试操作，例如，不改变底层的应用层工作流。

公开(公告)号：US09462354B2

公开(公告)日：2016-10-04

申请号：US14214431

申请日：2014-03-14

Applicant: YAHOO! INC.

Inventor： Giao Huu Phan ,  Daniel Wei-Tze Hsiung ,  Ian Graeme Melven ,  Brian Hardie ,  Joseph Gutierrez ,  Marshall Allen Beddoe ,  Pankaj Gupta ,  Bernardo de Seabra ,  Dru Nelson ,  Kam Ho Kenneth Cheung ,  Jason Endo

IPC: H04N21/81 ,  G06Q30/02 ,  H04N21/24 ,  H04N21/2543

CPC classification number: H04N21/812 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2543 ,  H04N21/2547

Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

Abstract translation: 用于操作视频广告交换的技术和系统包括控制广告服务器以接收来自观众设备的广告请求，向观众设备提供广告响应，生成包括关于向观众设备传送广告的信息的广告传送数据文件，以及传送 将广告投放数据文件分发到分布式计算云。 该技术还包括控制广告数据基础设施机制以将基于云的广告传送数据文件下载到本地存储器中，并处理复制的广告传送数据文件以生成记帐数据。 广告数据基础设施机制从广告服务器接收配置文件，验证来自广告服务器的配置文件中的所有项目是否用于生成第一计费数据，并从第一个计费数据中删除不可验证的项目以生成 最终的结算数据。