公开(公告)号：US20150339730A1

公开(公告)日：2015-11-26

申请号：US14337110

申请日：2014-07-21

Applicant: Yahoo! Inc.

Inventor： Jason Endo ,  Daniel Hsiung ,  Aaron Stone ,  Amanda Roever ,  Evan Kuhn

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0241 ,  G06Q30/08

Abstract: Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow.

Abstract translation: 用于监视在线视频广告系统的技术包括接收插入在线视频广告的请求，有选择地基于调试后缀的存在确定请求是否包括调试请求，执行投标拍卖以选择中标，以及 在确定所述请求包括所述调试请求时，响应于所述请求发送调试信息。 调试数据包括投标拍卖期间收到的投标数据。 在一个有利的方面，使用超文本传输​​协议报头来传送调试信息允许透明地激活和去激活调试操作，例如，不改变底层的应用层工作流。