公开(公告)号：US20160063572A1

公开(公告)日：2016-03-03

申请号：US14472287

申请日：2014-08-28

Applicant: Yahoo! Inc.

Inventor： Martin Brown ,  Thomas Schmidt ,  Giao Huu Phan ,  Amanda Roever ,  Pravin Savkar ,  Karim Seada

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0242

Abstract: The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.

Abstract translation: 本公开提供用于管理广告的布置的技术。 广告插入平台包含一个或多个列表，允许广告插入平台过滤广告展示位置，并管理向适当的买方发放广告机会。 本公开还提供了一个数据库和监控软件，以便更快地查询和管理实时出价系统的数据。

公开(公告)号：US20150339730A1

公开(公告)日：2015-11-26

申请号：US14337110

申请日：2014-07-21

Applicant: Yahoo! Inc.

Inventor： Jason Endo ,  Daniel Hsiung ,  Aaron Stone ,  Amanda Roever ,  Evan Kuhn

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0241 ,  G06Q30/08

Abstract: Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow.

Abstract translation: 用于监视在线视频广告系统的技术包括接收插入在线视频广告的请求，有选择地基于调试后缀的存在确定请求是否包括调试请求，执行投标拍卖以选择中标，以及 在确定所述请求包括所述调试请求时，响应于所述请求发送调试信息。 调试数据包括投标拍卖期间收到的投标数据。 在一个有利的方面，使用超文本传输​​协议报头来传送调试信息允许透明地激活和去激活调试操作，例如，不改变底层的应用层工作流。

公开(公告)号：US20150120470A1

公开(公告)日：2015-04-30

申请号：US14522470

申请日：2014-10-23

Applicant: Yahoo! Inc.

Inventor： Amanda Roever ,  Richard William Collins ,  Daniel Lachman Roosevelt

IPC: G06Q30/02

CPC classification number: G06Q30/0277 ,  G06Q30/0267

Abstract: Techniques are provided for playback and event reporting of video advertisements on a user device. Two different event reporting protocols are simultaneously supported to enable application-based playback of video advertisements while collecting event information associated with the video playback. In some configurations, initialization of the event reporting protocols is serialized to avoid conflict conditions during the video playback.

Abstract translation: 为用户设备上的视频广告的播放和事件报告提供技术。 同时支持两种不同的事件报告协议，以便在收集与视频播放相关的事件信息的同时支持视频广告的基于应用的播放。 在一些配置中，事件报告协议的初始化被序列化以避免视频播放期间的冲突条件。