公开(公告)号：US09462354B2

公开(公告)日：2016-10-04

申请号：US14214431

申请日：2014-03-14

Applicant: YAHOO! INC.

Inventor： Giao Huu Phan ,  Daniel Wei-Tze Hsiung ,  Ian Graeme Melven ,  Brian Hardie ,  Joseph Gutierrez ,  Marshall Allen Beddoe ,  Pankaj Gupta ,  Bernardo de Seabra ,  Dru Nelson ,  Kam Ho Kenneth Cheung ,  Jason Endo

IPC: H04N21/81 ,  G06Q30/02 ,  H04N21/24 ,  H04N21/2543

CPC classification number: H04N21/812 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2543 ,  H04N21/2547

Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

Abstract translation: 用于操作视频广告交换的技术和系统包括控制广告服务器以接收来自观众设备的广告请求，向观众设备提供广告响应，生成包括关于向观众设备传送广告的信息的广告传送数据文件，以及传送 将广告投放数据文件分发到分布式计算云。 该技术还包括控制广告数据基础设施机制以将基于云的广告传送数据文件下载到本地存储器中，并处理复制的广告传送数据文件以生成记帐数据。 广告数据基础设施机制从广告服务器接收配置文件，验证来自广告服务器的配置文件中的所有项目是否用于生成第一计费数据，并从第一个计费数据中删除不可验证的项目以生成 最终的结算数据。

公开(公告)号：US20160063572A1

公开(公告)日：2016-03-03

申请号：US14472287

申请日：2014-08-28

Applicant: Yahoo! Inc.

Inventor： Martin Brown ,  Thomas Schmidt ,  Giao Huu Phan ,  Amanda Roever ,  Pravin Savkar ,  Karim Seada

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0242

Abstract: The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.

Abstract translation: 本公开提供用于管理广告的布置的技术。 广告插入平台包含一个或多个列表，允许广告插入平台过滤广告展示位置，并管理向适当的买方发放广告机会。 本公开还提供了一个数据库和监控软件，以便更快地查询和管理实时出价系统的数据。