Invention Grant
US09462354B2 Audited pipelined distributed system for video advertisement exchanges
有权
经审计的流水线分布式系统,用于视频广告交换
- Patent Title: Audited pipelined distributed system for video advertisement exchanges
- Patent Title (中): 经审计的流水线分布式系统,用于视频广告交换
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Application No.: US14214431Application Date: 2014-03-14
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Publication No.: US09462354B2Publication Date: 2016-10-04
- Inventor: Giao Huu Phan , Daniel Wei-Tze Hsiung , Ian Graeme Melven , Brian Hardie , Joseph Gutierrez , Marshall Allen Beddoe , Pankaj Gupta , Bernardo de Seabra , Dru Nelson , Kam Ho Kenneth Cheung , Jason Endo
- Applicant: YAHOO! INC.
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Brinks Gilson & Lione
- Main IPC: H04N21/81
- IPC: H04N21/81 ; G06Q30/02 ; H04N21/24 ; H04N21/2543

Abstract:
Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.
Public/Granted literature
- US20140282634A1 AUDITED PIPELINED DISTRIBUTED SYSTEM FOR VIDEO ADVERTISEMENT EXCHANGES Public/Granted day:2014-09-18
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