摘要:
The invention relates to a solution for adding a data item, e.g. advertisement information, to a message. The solution comprises a server (102) and a database (101). The database includes a pre-defined set of data items and a pre-defined set of profile items. The server selects one profile item on the basis of transmission control data, e.g. a destination address, associated with the message. The server selects a data item on the basis of the selected profile item and adds the selected data item on the basis data item to the message. Profiling of e.g. recipients associated with different instances of transmission control data has been done in advance and the results are stored in the database in the form of the profile items. Therefore, the amount of work related to selection of an appropriate data item for a certain message is reduced. In a preferred embodiment data items are selected at least partly on the basis of remaining portions of validity periods of the data items associated with the selected profile item, a shorter remaining portion of validity period being a factor in favor of getting selected compared with a longer remaining portion of validity period.
摘要:
The invention relates to a solution for adding a data item, e.g. advertisement information, to a message. The solution comprises a server (102) and a database (101). The database includes a pre-defined set of data items and a pre-defined set of profile items. The server selects one profile item on the basis of transmission control data, e g a destination address, associated with the message. The server selects a data item on the basis of the selected profile item and adds the selected data item on the basis data item to the message. Profiling of e.g. recipients associated with different instances of transmission control data has been done in advance and the results are stored in the database in the form of the profile items. Therefore, the amount of work related to selection of an appropriate data item for a certain message is reduced. In a preferred embodiment data items are selected at least partly on the basis of remaining portions of validity periods of the data items associated with the selected profile item, a shorter remaining portion of validity period being a factor in favour of getting selected compared with a longer remaining portion of validity period.
摘要:
An aspect of the present invention is a computer executable method for characterizing, e.g. for diagnostic purposes, utilizing a reference database, a query sample tissue based on the gene expression data of the tissue. The method is characterized in that it comprises the steps of calculating an expression match score (EM-score) indicating the likelihood of having the gene expression level observed in the query sample in each of the tissue categories of the reference database, calculating for the genes of the sample tissue, using e.g. the EM-score, tissue specificity score (TS-score), that expresses how uniquely a gene identifies the query sample as belonging to a certain tissue category, calculating, utilizing e.g. the TS-score, overall similarity of the sample tissue in relation to a tissue category of the reference database, and storing at least some resulting characterization data to a memory device or outputting the data to an output device of a computer. An arrangement and a computer program product are also disclosed.
摘要:
An interactive system and method for controlling access to a plurality of communications sessions involving a plurality of users including controlling access to a plurality of communications sessions, each of said communications sessions being for access by a plurality of users, wherein data identifying said plurality of communications sessions have been stored in association with data indicative of one or more characteristics thereof. The method includes receiving a request to initiate communications among members of a group of users, wherein said request includes data identifying the group of users, responsive to receiving said request, selecting a communications session on the basis of data identifying the group and at least some of said stored data indicative of characteristics of a given communications session, and transmitting messages to at least some members of the group. Each message has a message body including data providing access to the selected communications session and a destination address determined from data indicative of a given member of the group.
摘要:
System, method and computer program for enabling use of a plurality of advertisement brokers in order to obtain advertisements for use by a service provider. Data about a user requesting a service from the service provider and/or about pricing relating to advertisements provided by the advertisement brokers is obtained and based thereon, one of the advertisement brokers is selected to provide an advertisement to be associated with the service being requested by the user.
摘要:
Embodiments of the invention are concerned with modification of messages en route to a destination. In one aspect embodiments of the invention provide a method of modifying a message transmitted from a sending party to a receiving party through a communications network, the method including: intercepting the message in the communications network; selecting a plurality of channels of data on the basis of the sending party or the receiving party, each channel comprising a plurality of data items and being accessible by parties in addition to the sending party or the receiving party; applying one or more predetermined rules to at least some of the selected data items so as to identify a data item therefrom; and pending data derived from the identified data item to said intercepted message.
摘要:
A method of recording allocation of resources in response to a request for a data item to be transmitted to a device in the network where the request comprises data indicative of one or more requested items. The device is typically a mobile device and the requested items can be key words making up a search request or can be web site names indicating web sites of interest to the user. In response to the request, data listings having items generating a match with the requested data item are identified and data indicative of a network location corresponding to the or each matched data item are retrieved. In addition data indicative of an amount of data and a resource allocation associated with the set of data accessible via the network location are retrieved and these data, together with a network subscription associated with device and the amount of data, are used to evaluate actual usage of network resources when accessing the set of data. If data are subsequently requested from the network location the evaluated actual usage is offset against the resource allocation so as to identify an amount of usage of network resources to be charged to the network subscription, and a record associated with said data listing is updated so as to log said resource allocation event.
摘要:
System, method and computer program for targeting advertising in which advertiser can access a search engine and input search parameters to cause the search engine to search one or more databases based on the input search parameters and identify individuals meeting the search parameters. Each database may contain data about individuals to which advertisements can be directed and is generated based, in part, on known information or the individuals as well as on events performed by each individual when using their terminal, e.g., when talking, messaging, browsing, blogging and responding to displayed advertisements.
摘要:
Method and system for targeted advertising of goods and services to users of mobile terminals, based for example on the users' profile. Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements and purchasing the advertised goods and services. The common profile of users may be based on the amount of pre-paid credit available to each user. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.
摘要:
A method of recording allocation of resources in response to a request for a data item to be transmitted to a device in the network where the request comprises data indicative of one or more requested items. The device is typically a mobile device and the requested items can be key words making up a search request or can be web site names indicating web sites of interest to the user. In response to the request, data listings having items generating a match with the requested data item are identified and data indicative of a network location corresponding to the or each matched data item are retrieved. In addition data indicative of an amount of data and a resource allocation associated with the set of data accessible via the network location are retrieved and these data, together with a network subscription associated with device and the amount of data, are used to evaluate actual usage of network resources when accessing the set of data. If data are subsequently requested from the network location the evaluated actual usage is offset against the resource allocation so as to identify an amount of usage of network resources to be charged to the network subscription, and a record associated with said data listing is updated so as to log said resource allocation event.