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公开(公告)号：US20180005265A1
公开(公告)日：2018-01-04
申请号：US15707358
申请日：2017-09-18
Applicant: Google Inc.
Inventor： Aitan Weinberg , Rajas Moonka , Brad H. Bender , Brian Axe , Oren E. Zamir , Gregor Hochmuth
Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.
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公开(公告)号：US09760547B1
公开(公告)日：2017-09-12
申请号：US13843312
申请日：2013-03-15
Applicant: Google Inc.
Inventor： William C. Brougher , Nathan Stoll , Sepandar D. Karnvar , Brian Axe , Christian Oestlien
CPC classification number: G06F17/2211 , G06F17/2294 , G06F17/24 , G06F17/30 , G06F17/30002 , G06F17/3005 , G06F17/30424 , G06F17/30867 , G06F17/3089 , G06Q10/063 , G06Q10/063112 , G06Q30/02 , G06Q30/0273
Abstract: Methods, computer program products and systems are described for computer implemented online-content management. Multiple online content items authored by multiple authors for online publication are received at one or more first computers. For each online content item, a reputation score is determined for the author corresponding to the online content item. The reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author. An online content item from the multiple online content items is published for display on one or more second computers, which includes displaying an advertisement in conjunction with displaying the online content item. A share of revenue for the author of the online content item for displaying the advertisement is determined based at least in part on the reputation score of the author.
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Patent Agency Ranking
公开(公告)号：US20170228765A1
公开(公告)日：2017-08-10
申请号：US15495489
申请日：2017-04-24
Applicant: Google Inc.
Inventor： Alex Carobus , Jonathan Rosenberg , Narayanan Shivakumar , Brian Axe
IPC: G06Q30/02
CPC classification number: G06Q30/0244 , G06Q30/0245 , G06Q30/0257
Abstract: Methods and systems that allow a user (e.g., an Internet distribution partner of an advertisement listings provider, etc.) to selectively adjust the display of advertisements through an online interface. For example, an embodiment of the present invention allows users (e.g., publishers, account managers, etc.) to adjust the targeting of content advertisements on individual URLs, domains, properties, etc. Users can manually replace advertisements or apply various filters used to generate advertisements.
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4.发明授权Adjusting ad costs using document performance or document collection performance 有权使用文档性能或文档收集性能调整广告费用公开(公告)号：US08719079B2
公开(公告)日：2014-05-06
申请号：US13947033
申请日：2013-07-20
Applicant: Google Inc.
Inventor： Brian Axe , Doug Beeferman , Amit Patel , Nathan Stoll , Hal Varian
IPC: G06Q30/00
CPC classification number: G06Q30/0275 , G06Q30/02 , G06Q30/0247 , G06Q30/0273
Abstract: Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A cost associated with the action with respect to an ad that was served with a document may then be adjusted using the score. For example, ad scores may be accepted or determined, and a document may be scored using the ad scores when served with the document and ad scores across a collection of documents to generate a document score. Each of the ad scores may indicate a value of an action with respect to an ad, such as a conversion rate, or a return on investment for an ad selection for example. Document scores used in this way may help advertisers get a more consistent cost per conversion, or return on investment, without requiring them to enter and manage various offers for various documents and/or various ad serving systems having various conversion rates or returns on investment.
Abstract translation: 可以对文档或文档集进行评分，以反映动作的价值，例如当向文档（或属于文档集合的文档）投放广告时的选择。 然后可以使用分数调整与为文档提供的广告相关的操作费用。 例如，可以接受或确定广告得分，并且当通过文档集合提供的广告分数和文档集合中的广告分数来生成文档分数时，可以使用广告分数对文档进行评分。 每个广告分数可以指示关于广告的操作的值，例如转化率，或者例如广告选择的投资回报率。 以这种方式使用的文档分数可以帮助广告客户获得更加一致的每次转化成本或投资回报，而不需要他们输入和管理各种文档和/或具有各种转换率或投资回报的各种广告服务系统的各种报价。
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公开(公告)号：US09799050B2
公开(公告)日：2017-10-24
申请号：US15187055
申请日：2016-06-20
Applicant: Google Inc.
Inventor： Aitan Weinberg , Rajas Moonka , Brad H. Bender , Brian Axe , Oren E. Zamir , Gregor Hochmuth
CPC classification number: G06Q30/0255 , G06F17/30699 , G06F17/30867 , G06Q10/10 , G06Q30/02 , G06Q30/0251 , G06Q30/0269 , G06Q30/0277 , H04L67/02 , H04L67/20 , H04L67/22 , H04L67/306
Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.
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6.发明申请公开(公告)号：US20170262890A1
公开(公告)日：2017-09-14
申请号：US15482054
申请日：2017-04-07
Applicant: Google Inc.
Inventor： Sumit Agarwal , Brian Axe , David Gehrking , Ching Law , Andrew Maxwell , Gokul Rajaram , Leora Wiseman
CPC classification number: G06Q30/0263 , G06F16/958 , G06Q30/02 , G06Q30/0251 , G06Q30/0272 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277
Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
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公开(公告)号：US20160307230A1
公开(公告)日：2016-10-20
申请号：US15187055
申请日：2016-06-20
Applicant: Google Inc.
Inventor： Aitan Weinberg , Rajas Moonka , Brad H. Bender , Brian Axe , Oren E. Zamir , Gregor Hochmuth
CPC classification number: G06Q30/0255 , G06F17/30699 , G06F17/30867 , G06Q10/10 , G06Q30/02 , G06Q30/0251 , G06Q30/0269 , G06Q30/0277 , H04L67/02 , H04L67/20 , H04L67/22 , H04L67/306
Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.
Abstract translation: 用于控制内容分发的计算机实现的方法包括将与用户相关联的信息转发到由用户操作的设备，所述信息被配置为用于从用于向用户分发内容的多个内容提供商中的任何一个中选择内容。 该方法包括响应于该信息接收从该设备转发的信息的编辑。 编辑识别第一内容提供商并且包括关于第一内容提供商的内容分发的第一修改。 所述方法包括与所述信息相关联地存储所述编辑，使得在所述内容分发中考虑到所述第一修改。 该方法可以使用有形地体现在计算机可读存储介质中的计算机程序产品来实现。
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