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    Distribution of advertising-free content and replacement advertising to distinct devices
    2.
    发明授权
    Distribution of advertising-free content and replacement advertising to distinct devices 有权
    分发无广告内容和替换广告到不同的设备

    公开(公告)号：US09106975B1

    公开(公告)日：2015-08-11

    申请号：US13727551

    申请日：2012-12-26

    Applicant: GOOGLE INC.

    Inventor： Andrew Gildfind ,  Ant Oztaskent ,  Yaroslav Volovich ,  Simon Michael Rowe

    IPC: H04N7/16 ,  H04N21/81

    CPC classification number: H04N21/812 ,  H04N21/4113 ,  H04N21/4126 ,  H04N21/4622

    Abstract: A method at a first device coupled to a display includes: when no second device is linked with the first device, receiving a first content stream, the first content stream including a content item and one or more first advertisements, and outputting the content item and the first advertisements to the display. The method also includes: when a second device is linked with the first device, receiving a second content stream, the second content stream including the content item and not including the first advertisements, and outputting the content item to the display without the first advertisements.

    Abstract translation: 耦合到显示器的第一设备的方法包括：当没有第二设备与第一设备链接时，接收第一内容流，第一内容流包括内容项和一个或多个第一广告，并且输出内容项和 第一个广告显示。 该方法还包括：当第二设备与第一设备链接时，接收第二内容流，第二内容流包括内容项并且不包括第一广告，并且在没有第一广告的情况下将内容项输出到显示器。

    Personal measurement devices for media consumption studies
    4.
    发明授权
    Personal measurement devices for media consumption studies 有权
    用于媒体消费研究的个人测量设备

    公开(公告)号：US09510038B2

    公开(公告)日：2016-11-29

    申请号：US14109124

    申请日：2013-12-17

    Applicant: Google Inc.

    Inventor： Andrew Gildfind ,  Simon Michael Rowe ,  Ken Krieger ,  James Robert Stewart

    IPC: H04N7/16 ,  H04N21/422 ,  H04N21/4363 ,  H04H60/45 ,  H04N21/442

    CPC classification number: H04N21/422 ,  H04H60/33 ,  H04H60/45 ,  H04N21/43637 ,  H04N21/44218 ,  H04N21/632

    Abstract: A method for conducting a media consumption study, includes at a processor of a position marker placed in a study site in a vicinity of a fixed media device; receiving a signal broadcast from a personal measurement device; determining signal information of the received broadcast signal, the signal information including identification information of the personal measurement device, and one or more signal characteristics; comparing the one or more signal characteristics to threshold values; and based on the comparison, determining the personal measurement device is in proximity to the fixed media device.

    Abstract translation: 用于进行媒体消费研究的方法包括：位于固定媒体设备附近的研究场所中的位置标记的处理器; 接收从个人测量装置广播的信号; 确定所接收的广播信号的信号信息，包括个人测量装置的识别信息的信号信息和一个或多个信号特征; 将所述一个或多个信号特性与阈值进行比较; 并且基于比较，确定个人测量装置在固定介质装置附近。

    PERSONAL MEASUREMENT DEVICES FOR MEDIA CONSUMPTION STUDIES
    5.
    发明申请
    PERSONAL MEASUREMENT DEVICES FOR MEDIA CONSUMPTION STUDIES 有权
    用于媒体消费研究的个人测量设备

    公开(公告)号：US20150365714A1

    公开(公告)日：2015-12-17

    申请号：US14109124

    申请日：2013-12-17

    Applicant: Google Inc.

    Inventor： Andrew Gildfind ,  Simon Michael Rowe ,  Ken Krieger ,  James Robert Stewart

    IPC: H04N21/422 ,  H04H60/33 ,  H04N21/4363 ,  H04N21/63

    CPC classification number: H04N21/422 ,  H04H60/33 ,  H04H60/45 ,  H04N21/43637 ,  H04N21/44218 ,  H04N21/632

    Abstract: A method for conducting a media consumption study, includes at a processor of a position marker placed in a study site in a vicinity of a fixed media device; receiving a signal broadcast from a personal measurement device; determining signal information of the received broadcast signal, the signal information including identification information of the personal measurement device, and one or more signal characteristics; comparing the one or more signal characteristics to threshold values; and based on the comparison, determining the personal measurement device is in proximity to the fixed media device.

    Abstract translation: 用于进行媒体消费研究的方法包括：位于固定媒体设备附近的研究场所中的位置标记的处理器; 接收从个人测量装置广播的信号; 确定所接收的广播信号的信号信息，包括个人测量装置的识别信息的信号信息和一个或多个信号特征; 将所述一个或多个信号特性与阈值进行比较; 并且基于比较，确定个人测量装置在固定介质装置附近。

    SPLITTING A PURCHASE PANEL INTO SUB-GROUPS
    6.
    发明申请
    SPLITTING A PURCHASE PANEL INTO SUB-GROUPS 审中-公开
    将采购面板分成小组

    公开(公告)号：US20150363822A1

    公开(公告)日：2015-12-17

    申请号：US14107801

    申请日：2013-12-16

    Applicant: Google Inc.

    Inventor： Simon Michael Rowe ,  Andrew Gildfind ,  Nick Salvatore Arini

    IPC: G06Q30/02

    CPC classification number: G06Q30/0246

    Abstract: A method for acquiring and processing product purchase data for purchase of a product includes defining a product class encompassing the product; designating sub-groups of a panel including an exposed sub-group and a control sub-group and a time period of a product purchase study, the exposed sub-group comprising panelists provided with first advertisements related to the product, the control sub-group provided with second advertisements not including the first advertisements; receiving, by the processor, first product purchase data for the product and first advertisements watched data from panelists of the exposed sub-group for items of the product class; performing, by the processor, a first correlation the first product purchase data and the first advertisements watched data to determine an existence of a connection between watching the first advertisements and purchasing the product; receiving, by the processor, second product purchase data for the product from the control-subgroup; and performing, by the processor, a second correlation of the second product purchase data and the first correlation results.

    Abstract translation: 一种用于获取和处理用于购买产品的产品购买数据的方法包括定义包含该产品的产品类别; 指定包括暴露的子组和控制子组的面板的子组以及产品购买研究的时间段，所暴露的子组包括设置有与产品相关的第一广告的小组成员，控制子组 提供不包括第一广告的第二广告; 由所述处理器接收所述产品的第一产品购买数据和所述产品类的项目的所述暴露子组的小组成员的首次广告观看数据; 由所述处理器执行所述第一产品购买数据和所述第一广告观看数据的第一相关性，以确定在观看所述第一广告和购买所述商品之间的连接的存在; 由处理器接收来自控制子组的产品的第二产品购买数据; 以及由所述处理器执行所述第二产品购买数据和所述第一相关结果的第二相关性。

    Sharing Content-Synchronized Ratings
    7.
    发明申请
    Sharing Content-Synchronized Ratings 审中-公开
    共享内容同步评分

    公开(公告)号：US20140089815A1

    公开(公告)日：2014-03-27

    申请号：US13624780

    申请日：2012-09-21

    Applicant: Google Inc.

    Inventor： Andrew Gildfind ,  Yaroslav Volovich ,  Ant Oztaskent ,  Simon Michael Rowe

    IPC: G06F3/01

    CPC classification number: H04N21/4756 ,  G06F16/78 ,  G06F16/783 ,  G06F16/7867 ,  H04N21/237 ,  H04N21/42203 ,  H04N21/4307 ,  H04N21/43615 ,  H04N21/6582 ,  H04N21/8547

    Abstract: Systems, methods and devices described herein enable sharing content-synchronized ratings, related to media content playing on a first device, using one or more second devices. For example, while a television program is playing on a television, a tablet computer acquires and sends content information derived from the video stream to a server. The server identifies the television program by matching the content information to a fingerprint. Then the server system generates a set of instructions, a time-marker, and one or more content-synchronized ratings collected from other user devices. The set of instructions includes instructions for synchronizing to the time-marker, enabling sharing of one or more content-synchronized ratings, and displaying content-synchronized ratings from other users. The set of instructions and content are sent to the tablet computer for execution and display.

    Abstract translation: 本文描述的系统，方法和设备使得能够使用一个或多个第二设备来共享与在第一设备上播放的媒体内容相关的内容同步评级。 例如，当在电视机上播放电视节目时，平板电脑从服务器获取并发送从视频流导出的内容信息。 服务器通过将内容信息与指纹进行匹配来识别电视节目。 然后，服务器系统生成一组指令，时间标记和从其他用户设备收集的一个或多个内容同步的评级。 所述指令集包括用于同步到所述时间标记的指令，使得能够共享一个或多个内容同步的评级，以及显示来自其他用户的内容同步的评级。 该指令集和内容被发送到平板电脑进行执行和显示。

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