公开(公告)号：US09100727B2

公开(公告)日：2015-08-04

申请号：US14047726

申请日：2013-10-07

Applicant: Google Inc.

Inventor： Ant Oztaskent ,  Yaroslav Volovich ,  Simon M. Rowe ,  Nicholas Salvatore Arini ,  Piotr Zielinski

IPC: H04N7/16 ,  H04N7/173 ,  H04N21/858 ,  H04N21/258 ,  H04N21/239 ,  H04N21/24 ,  H04N21/81

CPC classification number: H04N21/8586 ,  H04N21/2393 ,  H04N21/2408 ,  H04N21/25825 ,  H04N21/25833 ,  H04N21/25841 ,  H04N21/8133

Abstract: A computer-implemented method includes receiving, from a secondary computing device, a request for enhanced content for a media program, the request comprising information indicative of a communication channel through which the media program is being displayed on a primary computing device; receiving broadcast information indicative of enhanced content for a plurality of communication channels; extracting, from the broadcast information indicative of enhanced content for the plurality of communication channels, broadcast information indicative of enhanced content for the communication channel through which the media program is being displayed on the primary computing device; obtaining, based on the extracted broadcast information, a link to enhanced content for the media program; and sending, to the secondary computing device, the link to enhanced content for the media program.

Abstract translation: 计算机实现的方法包括从辅助计算设备接收针对媒体节目的增强内容的请求，所述请求包括指示在主计算设备上显示媒体节目的通信信道的信息; 接收指示多个通信信道的增强内容的广播信息; 从表示针对所述多个通信信道的增强内容的所述广播信息中提取表示在所述主计算设备上显示所述媒体节目的所述通信信道的增强内容的广播信息; 基于所提取的广播信息获得到所述媒体节目的增强内容的链接; 以及向所述辅助计算设备发送到所述媒体节目的增强内容的链接。

公开(公告)号：US20170223428A1

公开(公告)日：2017-08-03

申请号：US15490676

申请日：2017-04-18

Applicant: Google Inc.

Inventor： Simon M. Rowe ,  Alastair Peter William Maw ,  Nick Salvatore Arini ,  Iain Merrick ,  Ant Oztaskent ,  Yaroslav Volovich ,  Kyle Maddison ,  Andrew Gildfind ,  Raimundo Mirisola

IPC: H04N21/81 ,  H04N21/482 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/233 ,  H04N21/84 ,  H04N21/2668

CPC classification number: H04N21/812 ,  G06Q30/00 ,  G06Q30/0251 ,  H04N21/233 ,  H04N21/234 ,  H04N21/25883 ,  H04N21/266 ,  H04N21/2668 ,  H04N21/4821 ,  H04N21/4828 ,  H04N21/84

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.

公开(公告)号：US08966516B2

公开(公告)日：2015-02-24

申请号：US14248996

申请日：2014-04-09

Applicant: Google Inc.

Inventor： Geoffrey R. Smith ,  Iain Merrick ,  Michael A. Killianey ,  John Alastair Hawkins ,  Greg Hecht ,  Simon M. Rowe

IPC: H04N7/16 ,  H04H60/32 ,  H04N21/442 ,  G06Q30/02 ,  H04N21/24 ,  H04N21/466 ,  H04N21/658 ,  H04N21/81 ,  H04N21/2547

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Abstract translation: 从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。 日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

公开(公告)号：US20140223458A1

公开(公告)日：2014-08-07

申请号：US14248996

申请日：2014-04-09

Applicant: Google Inc.

Inventor： Geoffrey R. Smith ,  Iain Merrick ,  Michael A. Killianey ,  John Alastair Hawkins ,  Greg Hecht ,  Simon M. Rowe

IPC: H04N21/442 ,  H04N21/2547

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Abstract translation: 从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。 日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

公开(公告)号：US20140040967A1

公开(公告)日：2014-02-06

申请号：US14047726

申请日：2013-10-07

Applicant: Google Inc.

Inventor： Ant Oztaskent ,  Yaroslav Volovich ,  Simon M. Rowe ,  Nicholas Salvatore Arini ,  Piotr Zielinski

IPC: H04N21/858

CPC classification number: H04N21/8586 ,  H04N21/2393 ,  H04N21/2408 ,  H04N21/25825 ,  H04N21/25833 ,  H04N21/25841 ,  H04N21/8133

Abstract: A computer-implemented method includes receiving, from a secondary computing device, a request for enhanced content for a media program, the request comprising information indicative of a communication channel through which the media program is being displayed on a primary computing device; receiving broadcast information indicative of enhanced content for a plurality of communication channels; extracting, from the broadcast information indicative of enhanced content for the plurality of communication channels, broadcast information indicative of enhanced content for the communication channel through which the media program is being displayed on the primary computing device; obtaining, based on the extracted broadcast information, a link to enhanced content for the media program; and sending, to the secondary computing device, the link to enhanced content for the media program.

Abstract translation: 计算机实现的方法包括从辅助计算设备接收针对媒体节目的增强内容的请求，所述请求包括指示在主计算设备上显示媒体节目的通信信道的信息; 接收指示多个通信信道的增强内容的广播信息; 从表示针对所述多个通信信道的增强内容的所述广播信息中提取表示在所述主计算设备上显示所述媒体节目的所述通信信道的增强内容的广播信息; 基于所提取的广播信息获得到所述媒体节目的增强内容的链接; 以及向所述辅助计算设备发送到所述媒体节目的增强内容的链接。