公开(公告)号：US20170223428A1

公开(公告)日：2017-08-03

申请号：US15490676

申请日：2017-04-18

Applicant: Google Inc.

Inventor： Simon M. Rowe ,  Alastair Peter William Maw ,  Nick Salvatore Arini ,  Iain Merrick ,  Ant Oztaskent ,  Yaroslav Volovich ,  Kyle Maddison ,  Andrew Gildfind ,  Raimundo Mirisola

IPC: H04N21/81 ,  H04N21/482 ,  G06Q30/02 ,  H04N21/234 ,  H04N21/233 ,  H04N21/84 ,  H04N21/2668

CPC classification number: H04N21/812 ,  G06Q30/00 ,  G06Q30/0251 ,  H04N21/233 ,  H04N21/234 ,  H04N21/25883 ,  H04N21/266 ,  H04N21/2668 ,  H04N21/4821 ,  H04N21/4828 ,  H04N21/84

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements.

公开(公告)号：US20140351234A1

公开(公告)日：2014-11-27

申请号：US14455776

申请日：2014-08-08

Applicant: Google Inc.

Inventor： Kyle Maddison ,  Roman Kirillov

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/30781 ,  G06F17/3087 ,  G06F17/30967 ,  G06F17/30973 ,  H04N21/4524 ,  H04N21/4782 ,  H04N21/4828

Abstract: A method receives a search query from a user device during a time window and accesses a repository of streaming media related information to determine one or more streaming media programs available to the user device during the time window. The method identifies a first set of categories associated with the received search query and identifies a respective program-specific set of categories associated with each of the respective available streaming media programs. The method compares the first set of categories to each respective program-specific set of categories to infer that a first streaming media program is being displayed in proximity to the user device. The method modifies the search query based on adding search terms from the streaming media related information corresponding to the first streaming media program. The method identifies search results corresponding to the modified search query and returns the search results to the user device.

Abstract translation: 一种方法在时间窗口期间从用户设备接收搜索查询，并访问流媒体相关信息的存储库以确定在该时间窗口期间可用于该用户设备的一个或多个流媒体节目。 该方法识别与接收到的搜索查询相关联的第一组类别，并且识别与相应可用的流媒体节目中的每一个相关联的各自的节目特定的类别集合。 该方法将第一组类别与每个相应的特定于类别的集合进行比较，以推断第一流媒体节目正在用户设备附近被显示。 该方法基于从与第一流媒体程序相对应的流媒体相关信息添加搜索词来修改搜索查询。 该方法识别与修改的搜索查询相对应的搜索结果，并将搜索结果返回给用户设备。