公开(公告)号：US08966516B2

公开(公告)日：2015-02-24

申请号：US14248996

申请日：2014-04-09

Applicant: Google Inc.

Inventor： Geoffrey R. Smith ,  Iain Merrick ,  Michael A. Killianey ,  John Alastair Hawkins ,  Greg Hecht ,  Simon M. Rowe

IPC: H04N7/16 ,  H04H60/32 ,  H04N21/442 ,  G06Q30/02 ,  H04N21/24 ,  H04N21/466 ,  H04N21/658 ,  H04N21/81 ,  H04N21/2547

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Abstract translation: 从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。 日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。

公开(公告)号：US20140223458A1

公开(公告)日：2014-08-07

申请号：US14248996

申请日：2014-04-09

Applicant: Google Inc.

Inventor： Geoffrey R. Smith ,  Iain Merrick ,  Michael A. Killianey ,  John Alastair Hawkins ,  Greg Hecht ,  Simon M. Rowe

IPC: H04N21/442 ,  H04N21/2547

CPC classification number: H04N21/44204 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/4667 ,  H04N21/6582 ,  H04N21/812

Abstract: Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Abstract translation: 从电视提供商接收机顶盒日志，并进行处理以识别频道曲调和频道调谐时间。 日志数据的频道曲调和频道调谐时间可以与频道上的电视广告的预期空中时间进行比较，并且可以为每个电视广告生成诸如投影观众的印象值。