公开(公告)号：US09560150B2

公开(公告)日：2017-01-31

申请号：US14616648

申请日：2015-02-06

Applicant: Facebook, Inc.

Inventor： Eytan Bakshy ,  Jeffrey Scott Dunn

IPC: G06F15/16 ,  H04L29/08 ,  G06Q50/00 ,  G06Q30/02

CPC classification number: H04L67/22 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L67/20 ,  H04L67/306

Abstract: A social networking system selects a set of social endorsements for display within or in conjunction with an advertisement. Candidate social endorsements are identified in response to receiving a request for social endorsements information, each associated with an amount of display space, an affinity with a viewing user, and one or more social networking system objects. The amount of space available to display social endorsement information is determined, and sets of candidate social endorsements are generated to fit within the amount of space available to display social endorsements. The sets of candidate social endorsements are ranked, for instance based on the affinities associated with the candidate social endorsements within each set of candidate social endorsements. A set of candidate social endorsements is selected based on the ranking, and is provided for display within or in conjunction with an advertisement.

Abstract translation: 社交网络系统选择一组在广告中显示或与广告结合使用的社会认可。 识别候选的社会认可，以响应于接收到与显示空间量相关联的社会认可信息的请求，与观看用户的亲和度以及一个或多个社交网络系统对象。 确定可用于显示社会认可信息的空间量，并且生成一组候选社会认可以适应可用于显示社会认可的空间量。 候选人社会认可的集合被排序，例如，基于每一组候选人社会认可中与候选人社会认可相关联的亲和力。 基于排名选择一组候选社会认可，并且被提供用于在广告中显示或与广告结合使用。

公开(公告)号：US20140222802A1

公开(公告)日：2014-08-07

申请号：US13759838

申请日：2013-02-05

Applicant: Facebook, Inc.

Inventor： Rong Yan ,  Eytan Bakshy ,  Hao Zhang ,  Huajing Li

IPC: G06F17/30

CPC classification number: G06F16/248 ,  G06Q30/0241 ,  G06Q50/01

Abstract: A viewing user is provided with sponsored stories describes actions of a user connected to the viewing user associated with an object promoted by an advertiser or actions otherwise promoted by the advertiser. Based on a performance metric, the social networking system selects the user or action to be described by the sponsored story. For example, the social networking system ranks candidate sponsored stories describing different actions or users and selects a candidate sponsored story to increase the likelihood of a viewing user interacting with the selected candidate sponsored story.

Abstract translation: 查看用户被提供有赞助的故事，描述了连接到与广告主提出的对象相关联的观看用户的用户的动作或由广告主另外宣传的动作。 基于性能指标，社交网络系统选择由赞助故事描述的用户或动作。 例如，社交网络系统将候选赞助的故事描述为描述不同的动作或用户，并选择候选赞助的故事，以增加观看用户与所选择的候选赞助故事交互的可能性。

公开(公告)号：US20180097769A1

公开(公告)日：2018-04-05

申请号：US15285300

申请日：2016-10-04

Applicant: Facebook, Inc.

Inventor： Brian Paihan Sa ,  Eytan Bakshy ,  Alexander Kalicki

IPC: H04L12/58 ,  H04L29/08

CPC classification number: H04L51/32 ,  G06Q10/10 ,  G06Q50/01 ,  H04L67/22 ,  H04L69/24

Abstract: Systems, methods, and non-transitory computer readable media can define a communication item associated with a social networking system, including a plurality of parameters that are each associated with one or more possible values. A plurality of variants of the communication item can be determined based on values associated with the plurality of parameters. A first set of weights associated with the plurality of variants can be determined. Each weight in the first set of weights can be associated with a variant of the plurality of variants. Each variant of the plurality of variants can be provided to a proportion of a first group of users that corresponds to a weight in the first set of weights associated with the variant.

公开(公告)号：US20180097697A1

公开(公告)日：2018-04-05

申请号：US15285185

申请日：2016-10-04

Applicant: Facebook, Inc.

Inventor： Eytan Bakshy ,  Amir Rosenfeld ,  Linbin Yu ,  Alexandru Petrescu ,  Konstantin Kashin

IPC: H04L12/24

CPC classification number: H04L41/0823 ,  H04L43/0876 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306

Abstract: Systems, methods, and non-transitory computer readable media can determine a first plurality of configurations associated with a context relating to users. A respective first weight for each configuration of the first plurality of configurations that reflects a probability of the configuration improving performance associated with a metric can be determined. Each configuration of the first plurality of configurations can be randomly assigned to a proportion of a first group of users that corresponds to the respective first weight. Performance data of the first plurality of configurations associated with the metric can be obtained.

公开(公告)号：US10397169B2

公开(公告)日：2019-08-27

申请号：US15285300

申请日：2016-10-04

Applicant: Facebook, Inc.

Inventor： Brian Paihan Sa ,  Eytan Bakshy ,  Alexander Kalicki

IPC: G06F15/16 ,  H04L12/58 ,  H04L29/08 ,  G06Q50/00 ,  H04L29/06

Abstract: Systems, methods, and non-transitory computer readable media can define a communication item associated with a social networking system, including a plurality of parameters that are each associated with one or more possible values. A plurality of variants of the communication item can be determined based on values associated with the plurality of parameters. A first set of weights associated with the plurality of variants can be determined. Each weight in the first set of weights can be associated with a variant of the plurality of variants. Each variant of the plurality of variants can be provided to a proportion of a first group of users that corresponds to a weight in the first set of weights associated with the variant.

公开(公告)号：US20160234323A1

公开(公告)日：2016-08-11

申请号：US14616648

申请日：2015-02-06

Applicant: Facebook, Inc.

Inventor： Eytan Bakshy ,  Jeffrey Scott Dunn

IPC: H04L29/08 ,  G06Q30/02 ,  G06Q50/00

CPC classification number: H04L67/22 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L67/20 ,  H04L67/306

Abstract: A social networking system selects a set of social endorsements for display within or in conjunction with an advertisement. Candidate social endorsements are identified in response to receiving a request for social endorsements information, each associated with an amount of display space, an affinity with a viewing user, and one or more social networking system objects. The amount of space available to display social endorsement information is determined, and sets of candidate social endorsements are generated to fit within the amount of space available to display social endorsements. The sets of candidate social endorsements are ranked, for instance based on the affinities associated with the candidate social endorsements within each set of candidate social endorsements. A set of candidate social endorsements is selected based on the ranking, and is provided for display within or in conjunction with an advertisement.

Abstract translation: 社交网络系统选择一组在广告中显示或与广告结合使用的社会认可。 识别候选的社会认可，以响应于接收到与显示空间量相关联的社会认可信息的请求，与观看用户的亲和度以及一个或多个社交网络系统对象。 确定可用于显示社会认可信息的空间量，并且生成一组候选社会认可以适应可用于显示社会认可的空间量。 候选人社会认可的集合被排序，例如，基于每一组候选人社会认可中与候选人社会认可相关联的亲和力。 基于排名选择一组候选社会认可，并且被提供用于在广告中显示或与广告结合使用。