公开(公告)号：US20180097769A1

公开(公告)日：2018-04-05

申请号：US15285300

申请日：2016-10-04

Applicant: Facebook, Inc.

Inventor： Brian Paihan Sa ,  Eytan Bakshy ,  Alexander Kalicki

IPC: H04L12/58 ,  H04L29/08

CPC classification number: H04L51/32 ,  G06Q10/10 ,  G06Q50/01 ,  H04L67/22 ,  H04L69/24

Abstract: Systems, methods, and non-transitory computer readable media can define a communication item associated with a social networking system, including a plurality of parameters that are each associated with one or more possible values. A plurality of variants of the communication item can be determined based on values associated with the plurality of parameters. A first set of weights associated with the plurality of variants can be determined. Each weight in the first set of weights can be associated with a variant of the plurality of variants. Each variant of the plurality of variants can be provided to a proportion of a first group of users that corresponds to a weight in the first set of weights associated with the variant.

公开(公告)号：US10397169B2

公开(公告)日：2019-08-27

申请号：US15285300

申请日：2016-10-04

Applicant: Facebook, Inc.

Inventor： Brian Paihan Sa ,  Eytan Bakshy ,  Alexander Kalicki

IPC: G06F15/16 ,  H04L12/58 ,  H04L29/08 ,  G06Q50/00 ,  H04L29/06

Abstract: Systems, methods, and non-transitory computer readable media can define a communication item associated with a social networking system, including a plurality of parameters that are each associated with one or more possible values. A plurality of variants of the communication item can be determined based on values associated with the plurality of parameters. A first set of weights associated with the plurality of variants can be determined. Each weight in the first set of weights can be associated with a variant of the plurality of variants. Each variant of the plurality of variants can be provided to a proportion of a first group of users that corresponds to a weight in the first set of weights associated with the variant.