知搜-全球专利检索

  1. Login
  2. Sign Up

Search Results

27 records (took 0.015 seconds)

    Presenting and ordering content items within a scrollable content unit to a social networking system user
    1.
    发明授权
    Presenting and ordering content items within a scrollable content unit to a social networking system user 有权

    公开(公告)号：US11107124B2

    公开(公告)日：2021-08-31

    申请号：US14752040

    申请日：2015-06-26

    Applicant: Facebook, Inc.

    Inventor： Anand Sumatilal Bhalgat ,  Chinmay Deepak Karande

    IPC: G06Q30/02 ,  G06Q50/00

    Abstract: A social networking system provides content items to a user via a feed that may include one or more sponsored content items. Multiple sponsored content items may be included in a set that is presented in the feed via a scrollable content unit that presents a sponsored content item from the set and presents additional sponsored content items from the set when user interaction is received. To place sponsored content items in the feed, the social networking system scores a set of sponsored content items based on prior user interactions with content presented via scrollable content units and a bid amount of a sponsored content item in the set. The set of sponsored content items is ranked among other sponsored content items based on its score. If the set of sponsored content items is selected for inclusion in the feed, the social networking system orders the sponsored content items in the set for presentation via the scrollable content unit.

    OPTIMIZATION OF CONTENT PLACEMENT ON CHANNELS
    3.
    发明申请
    OPTIMIZATION OF CONTENT PLACEMENT ON CHANNELS 审中-公开

    公开(公告)号：US20190073691A1

    公开(公告)日：2019-03-07

    申请号：US15694730

    申请日：2017-09-01

    Applicant: Facebook, Inc.

    Inventor： Ori Hanegby ,  Max K. Comer ,  Chinmay Deepak Karande ,  Ruoyu Zhang ,  Joshua Elliot Geller ,  Jie Xu ,  Nuwan Senaratna

    IPC: G06Q30/02

    Abstract: A method for enabling a content sponsor to design a cost-effective content campaign. The content sponsor initiates a content campaign. The content sponsor is presented with a set of proposed channels on which to display the content and either accepts the proposed channels or selects an alternative set of channels. If an alternative set of channels is chosen, the content sponsor is presented with an alert comprising data predicting the result of presenting the content on the alternative set of channels. If the content sponsor does not heed the alert, the content sponsor is presented with an option to implement a split test, which involves implementing multiple content campaigns using different sets of channels. Finally, a result report is presented to the content sponsor. In some embodiments, the result report comprises a counterfactual report comparing the results of two or more campaigns implemented using different sets of channels.

    PRESENTING AND ORDERING CONTENT ITEMS WITHIN A SCROLLABLE CONTENT UNIT TO A SOCIAL NETWORKING SYSTEM USER
    4.
    发明申请
    PRESENTING AND ORDERING CONTENT ITEMS WITHIN A SCROLLABLE CONTENT UNIT TO A SOCIAL NETWORKING SYSTEM USER 审中-公开
    在可滚动内容单元中呈现和排列内容项到社交网络系统用户

    公开(公告)号：US20160379250A1

    公开(公告)日：2016-12-29

    申请号：US14752040

    申请日：2015-06-26

    Applicant: Facebook, Inc.

    Inventor： Anand Sumatilal Bhalgat ,  Chinmay Deepak Karande

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0255 ,  G06Q30/0275 ,  G06Q50/01

    Abstract: A social networking system provides content items to a user via a feed that may include one or more sponsored content items. Multiple sponsored content items may be included in a set that is presented in the feed via a scrollable content unit that presents a sponsored content item from the set and presents additional sponsored content items from the set when user interaction is received. To place sponsored content items in the feed, the social networking system scores a set of sponsored content items based on prior user interactions with content presented via scrollable content units and a bid amount of a sponsored content item in the set. The set of sponsored content items is ranked among other sponsored content items based on its score. If the set of sponsored content items is selected for inclusion in the feed, the social networking system orders the sponsored content items in the set for presentation via the scrollable content unit.

    Abstract translation: 社交网络系统通过可以包括一个或多个赞助的内容项的馈送向用户提供内容项。 多个赞助的内容项目可以被包括在馈送中通过可滚动内容单元呈现的集合中，该可滚动内容单元从该集合呈现赞助的内容项目，并且当接收到用户交互时，从该集合中呈现附加的赞助内容项目。 为了将赞助的内容项目放在供稿中，社交网络系统基于与通过可滚动内容单元呈现的内容的先前用户交互以及该集合中的赞助内容项目的出价金额对一组赞助内容项进行评分。 基于其得分，赞助内容项目的集合被列为其他赞助内容项目。 如果所选择的赞助内容项目被包括在馈送中，则社交网络系统通过可滚动内容单元订购该组中的赞助内容项目以呈现呈现。

    MODIFYING ADVERTISMENT BID AMOUNTS BASED ON A TARGET AVERAGE PRICE PAID FOR ADVERTISEMENT PRESENTATION
    5.
    发明申请
    MODIFYING ADVERTISMENT BID AMOUNTS BASED ON A TARGET AVERAGE PRICE PAID FOR ADVERTISEMENT PRESENTATION 审中-公开
    根据目标平均费用修改广告费用广告费用介绍

    公开(公告)号：US20150206196A1

    公开(公告)日：2015-07-23

    申请号：US14160510

    申请日：2014-01-21

    Applicant: Facebook, Inc.

    Inventor： Chinmay Deepak Karande ,  Mark Rabkin ,  Max Christian Eulenstein

    IPC: G06Q30/02

    CPC classification number: G06Q30/0275

    Abstract: A social networking system modifies a bid amount associated with advertisements in an advertising campaign based on a target average price paid associated with the advertising campaign. A bid amount is determined from the target average price paid and associated with advertisements from the advertising campaigns in various advertisement selection processes. From advertisement selection processes in which an advertisement from the advertising campaign was selected, an average amount charged to the advertiser is determined. Based on the target average price paid and the average amount charged to the advertiser, the bid amount is modified. In subsequent advertisement selection processes, the modified bid amount is associated with advertisements from the advertising campaign.

    Abstract translation: 基于与广告活动相关联的目标平均价格，社交网络系统修改与广告活动中的广告相关联的出价金额。 投标金额是根据各种广告选择过程中广告活动中的广告投放的目标平均价格和广告相关来确定的。 从选择广告活动的广告的广告选择处理中，确定向广告商收取的平均金额。 根据目标平均价格和广告客户收取的平均金额，出价金额将被修改。 在随后的广告选择过程中，修改的出价金额与广告活动的广告相关联。

    Adjusting Reserve Prices For Advertisements Presented To Social Networking System Users
    6.
    发明申请
    Adjusting Reserve Prices For Advertisements Presented To Social Networking System Users 审中-公开
    调整社会网络系统用户广告的保留价格

    公开(公告)号：US20150106191A1

    公开(公告)日：2015-04-16

    申请号：US14051291

    申请日：2013-10-10

    Applicant: Facebook, Inc.

    Inventor： Hong Ge ,  Lars Seren Backstrom ,  Tanmoy Chakraborty ,  Chinmay Deepak Karande

    IPC: G06Q30/02

    CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0269

    Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a minimum bid amount associated with advertisements eligible for presentation to the user. Increasing the minimum bid amount decreases the number of advertisements presented to the user while decreasing the minimum bid amount increases the number of advertisements presented to the user. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined. A target score is determined based on the engagement scores, and a difference between the target score and a threshold value is used to modify a minimum price of advertisements eligible for presentation to the user.

    Abstract translation: 社交网络系统通过修改与有资格呈现给用户的广告相关联的最低投标金额来动态调整呈现给用户的多个广告以及有机内容项目。 提高最低投标金额减少了向用户呈现的广告数量，同时降低了最低出价金额，增加了呈现给用户的广告数量。 测定用户与内容提要的估计交互的参与分数，包括没有广告的有机内容项，以及测量用户与包括有机内容项和广告在内的内容的估计交互的参与分数。 基于参与分数确定目标分数，并且使用目标分数与阈值之间的差异来修改符合呈现给用户的广告的最低价格。

    Pacing objectives of an advertising campaign throughout a duration of the advertising campaign
    7.
    发明授权
    Pacing objectives of an advertising campaign throughout a duration of the advertising campaign 有权

    公开(公告)号：US10650406B2

    公开(公告)日：2020-05-12

    申请号：US16401055

    申请日：2019-05-01

    Applicant: Facebook, Inc.

    Inventor： Chinmay Deepak Karande ,  Xiaohu Jiang ,  Zhengyong Zhu

    IPC: G06Q30/00 ,  G06Q30/02

    Abstract: An advertiser specifies an advertising campaign along with a budget, a duration and one or more objectives associated with the advertising campaign. An online system presenting advertisements from the advertising campaign determines an interval representing a portion of the duration, an interval budget, and one or more interval objectives. Historical information describing selection and presentation of advertisements by the online system is retrieved, and used to determine one or more filters limiting the number of opportunities to present an advertisement in which advertisements from the advertising campaign are included. The scaling filters may be based on the one or more interval objectives, bid amounts determined for advertisements in the advertising campaign, and bid amounts associated with advertisements previously selected for presentation form the historical data.

    PACING OBJECTIVES OF AN ADVERTISING CAMPAIGN THROUGHOUT A DURATION OF THE ADVERTISING CAMPAIGN
    8.
    发明申请
    PACING OBJECTIVES OF AN ADVERTISING CAMPAIGN THROUGHOUT A DURATION OF THE ADVERTISING CAMPAIGN 审中-公开

    公开(公告)号：US20190259055A1

    公开(公告)日：2019-08-22

    申请号：US16401055

    申请日：2019-05-01

    Applicant: Facebook, Inc.

    Inventor： Chinmay Deepak Karande ,  Xiaohu Jiang ,  Zhengyong Zhu

    IPC: G06Q30/02

    Abstract: An advertiser specifies an advertising campaign along with a budget, a duration and one or more objectives associated with the advertising campaign. An online system presenting advertisements from the advertising campaign determines an interval representing a portion of the duration, an interval budget, and one or more interval objectives. Historical information describing selection and presentation of advertisements by the online system is retrieved, and used to determine one or more filters limiting the number of opportunities to present an advertisement in which advertisements from the advertising campaign are included. The scaling filters may be based on the one or more interval objectives, bid amounts determined for advertisements in the advertising campaign, and bid amounts associated with advertisements previously selected for presentation form the historical data.

    Pacing objectives of an advertising campaign throughout a duration of the advertising campaign
    9.
    发明授权
    Pacing objectives of an advertising campaign throughout a duration of the advertising campaign 有权

    公开(公告)号：US10325283B2

    公开(公告)日：2019-06-18

    申请号：US14164086

    申请日：2014-01-24

    Applicant: Facebook, Inc.

    Inventor： Chinmay Deepak Karande ,  Xiaohu Jiang ,  Zhengyong Zhu

    IPC: G06Q30/00 ,  G06Q30/02

    Abstract: An advertiser specifies an advertising campaign along with a budget, a duration and one or more objectives associated with the advertising campaign. An online system presenting advertisements from the advertising campaign determines an interval representing a portion of the duration, an interval budget, and one or more interval objectives. Historical information describing selection and presentation of advertisements by the online system is retrieved, and used to determine one or more filters limiting the number of opportunities to present an advertisement in which advertisements from the advertising campaign are included. The scaling filters may be based on the one or more interval objectives, bid amounts determined for advertisements in the advertising campaign, and bid amounts associated with advertisements previously selected for presentation form the historical data.

Patent Agency Ranking