公开(公告)号：US20190073691A1

公开(公告)日：2019-03-07

申请号：US15694730

申请日：2017-09-01

Applicant: Facebook, Inc.

Inventor： Ori Hanegby ,  Max K. Comer ,  Chinmay Deepak Karande ,  Ruoyu Zhang ,  Joshua Elliot Geller ,  Jie Xu ,  Nuwan Senaratna

IPC: G06Q30/02

Abstract: A method for enabling a content sponsor to design a cost-effective content campaign. The content sponsor initiates a content campaign. The content sponsor is presented with a set of proposed channels on which to display the content and either accepts the proposed channels or selects an alternative set of channels. If an alternative set of channels is chosen, the content sponsor is presented with an alert comprising data predicting the result of presenting the content on the alternative set of channels. If the content sponsor does not heed the alert, the content sponsor is presented with an option to implement a split test, which involves implementing multiple content campaigns using different sets of channels. Finally, a result report is presented to the content sponsor. In some embodiments, the result report comprises a counterfactual report comparing the results of two or more campaigns implemented using different sets of channels.

公开(公告)号：US20190005523A1

公开(公告)日：2019-01-03

申请号：US15636631

申请日：2017-06-28

Applicant: Facebook, Inc.

Inventor： Ori Hanegby ,  Ruoyu Zhang ,  Cheran Wu ,  Jie Xu ,  Daozheng Chen ,  Joshua Elliot Geller ,  Vighnesh Avadhani ,  Zhen Yao

IPC: G06Q30/02 ,  G06Q10/04

Abstract: An online system receives a content item and budget for presenting the content item from a publishing user, and estimates certain interactions by users presented with the content item if the budget is increased. The online system applies one or more models to the received budget to estimate one or more interactions with the content item for different increased budgets. The online system presents the estimated interactions and different increased budgets to the publishing user. To encourage the publishing user to increase the budget, the online system may present estimated interactions by users corresponding to different increased budgets when the publishing user provides the content item to the online system. The online system may limit presentation of estimated interactions for increased budgets to increased budgets for which the online system estimated interactions with at least a threshold accuracy and may identify an increased budget optimizing a number of estimated interactions.