公开(公告)号：US20190034438A1

公开(公告)日：2019-01-31

申请号：US15662211

申请日：2017-07-27

Applicant: Facebook, Inc.

Inventor： Zigang Xiao ,  Jie Xu

IPC: G06F17/30

CPC classification number: G06F16/7837 ,  G06F16/78 ,  G06F16/9535

Abstract: A social networking system provides feed to users in response to requests from users. The feed comprises feed stories that comprise one or more of text, image, or videos. The social networking system generates a feed in which the number of video feed stories is determined based on the video feed story rate determined for each specific request. The social networking system determines the video feed story rate based on various features including features describing the request, for example, the time of the day that the request is received. The social networking system may include other features for determining the video feed story rate, for example, user specific features describing the user that sent the request. The social networking system sends the generated feed to the client device of the target user.

公开(公告)号：US10572536B2

公开(公告)日：2020-02-25

申请号：US15662211

申请日：2017-07-27

Applicant: Facebook, Inc.

Inventor： Zigang Xiao ,  Jie Xu

IPC: G06F16/00 ,  G06F16/783 ,  G06F16/78 ,  G06F16/9535

Abstract: A social networking system provides feed to users in response to requests from users. The feed includes feed stories that include one or more of text, image, or videos. The social networking system generates a feed in which the number of video feed stories is determined based on the video feed story rate determined for each specific request. The social networking system determines the video feed story rate based on various features including features describing the request, for example, the time of the day that the request is received. The social networking system may include other features for determining the video feed story rate, for example, user specific features describing the user that sent the request. The social networking system sends the generated feed to the client device of the target user.

公开(公告)号：US20190155914A1

公开(公告)日：2019-05-23

申请号：US15818739

申请日：2017-11-21

Applicant: Facebook, Inc.

Inventor： Zigang Xiao ,  Jie Xu

IPC: G06F17/30 ,  G06N99/00

Abstract: To maintain user interest, the social networking system determines whether a particular user is interested in posting original broadcast feed stories to the social networking system during a session. Specifically, the social networking system determines a likelihood of a user posting an original broadcast feed story during the session. If the likelihood of the user posting an original broadcast feed story is above a threshold, the social networking system may encourage the user to post an original broadcast feed story by displaying original broadcast feed stories posted by other users to the user in a feed provided to the user. Specifically, the feed may contain more original broadcast feed stories posted by other users or the original broadcast feed stories posted by other users may be ranked higher in the feed than a feed provided to the user if the likelihood was below the threshold.

公开(公告)号：US20190073691A1

公开(公告)日：2019-03-07

申请号：US15694730

申请日：2017-09-01

Applicant: Facebook, Inc.

Inventor： Ori Hanegby ,  Max K. Comer ,  Chinmay Deepak Karande ,  Ruoyu Zhang ,  Joshua Elliot Geller ,  Jie Xu ,  Nuwan Senaratna

IPC: G06Q30/02

Abstract: A method for enabling a content sponsor to design a cost-effective content campaign. The content sponsor initiates a content campaign. The content sponsor is presented with a set of proposed channels on which to display the content and either accepts the proposed channels or selects an alternative set of channels. If an alternative set of channels is chosen, the content sponsor is presented with an alert comprising data predicting the result of presenting the content on the alternative set of channels. If the content sponsor does not heed the alert, the content sponsor is presented with an option to implement a split test, which involves implementing multiple content campaigns using different sets of channels. Finally, a result report is presented to the content sponsor. In some embodiments, the result report comprises a counterfactual report comparing the results of two or more campaigns implemented using different sets of channels.

公开(公告)号：US20180012236A1

公开(公告)日：2018-01-11

申请号：US15203719

申请日：2016-07-06

Applicant: Facebook, Inc.

Inventor： Yue Zhuo ,  Meihong Wang ,  Mahmud Sami Tas ,  Jie Xu ,  Kristin S. Hendrix ,  Vibhi Kant

IPC: G06Q30/02 ,  G06N99/00

CPC classification number: G06Q30/0201 ,  G06N20/00

Abstract: Systems, methods, and non-transitory computer-readable media can select one or more content items that are associated with one or more interactions that each at least meet a specified interaction metric threshold. Data associated with the one or more content items can be acquired. A classifier can be developed based on the data associated with the one or more content items. At least some of the one or more content items can be identified, based on the classifier, as having at least a threshold confidence score of being interaction-bait content.

公开(公告)号：US10860589B2

公开(公告)日：2020-12-08

申请号：US15818739

申请日：2017-11-21

Applicant: Facebook, Inc.

Inventor： Zigang Xiao ,  Jie Xu

IPC: G06F16/30 ,  G06F16/2457 ,  G06N20/00 ,  G06F16/248 ,  G06F16/9535

Abstract: To maintain user interest, the social networking system determines whether a particular user is interested in posting original broadcast feed stories to the social networking system during a session. Specifically, the social networking system determines a likelihood of a user posting an original broadcast feed story during the session. If the likelihood of the user posting an original broadcast feed story is above a threshold, the social networking system may encourage the user to post an original broadcast feed story by displaying original broadcast feed stories posted by other users to the user in a feed provided to the user. Specifically, the feed may contain more original broadcast feed stories posted by other users or the original broadcast feed stories posted by other users may be ranked higher in the feed than a feed provided to the user if the likelihood was below the threshold.

公开(公告)号：US20190005523A1

公开(公告)日：2019-01-03

申请号：US15636631

申请日：2017-06-28

Applicant: Facebook, Inc.

Inventor： Ori Hanegby ,  Ruoyu Zhang ,  Cheran Wu ,  Jie Xu ,  Daozheng Chen ,  Joshua Elliot Geller ,  Vighnesh Avadhani ,  Zhen Yao

IPC: G06Q30/02 ,  G06Q10/04

Abstract: An online system receives a content item and budget for presenting the content item from a publishing user, and estimates certain interactions by users presented with the content item if the budget is increased. The online system applies one or more models to the received budget to estimate one or more interactions with the content item for different increased budgets. The online system presents the estimated interactions and different increased budgets to the publishing user. To encourage the publishing user to increase the budget, the online system may present estimated interactions by users corresponding to different increased budgets when the publishing user provides the content item to the online system. The online system may limit presentation of estimated interactions for increased budgets to increased budgets for which the online system estimated interactions with at least a threshold accuracy and may identify an increased budget optimizing a number of estimated interactions.