公开(公告)号：US20160156586A1

公开(公告)日：2016-06-02

申请号：US15016620

申请日：2016-02-05

Applicant: Facebook, Inc.

Inventor： Rama Kittane Ranganath ,  Jared Morgenstern ,  Mark Rabkin

IPC: H04L12/58 ,  G06Q50/00 ,  G06Q30/06

CPC classification number: H04L51/32 ,  G06Q30/0601 ,  G06Q50/01 ,  H04L51/08 ,  H04L51/14

Abstract: A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.

Abstract translation: 社交网络系统向用户提供礼物的建议，以向目标用户呈现目标用户的生命事件。 商家为其产品提供投标。 社交网络系统根据商家的出价，收件人的兴趣以及向其提出礼物的候选用户选择产品作为礼物建议。 所选择的礼物和与生活事件相关的任何消息将保持到指定的时间，然后传送给目标用户。 在交付时，可以向目标用户提供目标用户可以选择而不是礼物的替代产品。 社交网络系统可以通过促销产品作为礼品建议，促销产品作为礼品替代品，以及与礼品相关的任何金融交易来赚取收入。

公开(公告)号：US20140229322A1

公开(公告)日：2014-08-14

申请号：US13764747

申请日：2013-02-11

Applicant: Facebook, Inc.

Inventor： Rama Ranganath ,  Jared Morgenstern ,  Mark Rabkin

IPC: G06Q30/06

CPC classification number: G06Q30/0631 ,  G06Q50/01

Abstract: A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.

Abstract translation: 社交网络系统向用户提供礼物的建议，以向目标用户呈现目标用户的生命事件。 商家为其产品提供投标。 社交网络系统根据商家的出价，收件人的兴趣以及向其提出礼物的候选用户选择产品作为礼物建议。 所选择的礼物和与生活事件相关的任何消息将保持到指定的时间，然后传送给目标用户。 在交付时，可以向目标用户提供目标用户可以选择而不是礼物的替代产品。 社交网络系统可以通过促销产品作为礼品建议，促销产品作为礼品替代品，以及与礼品有关的任何金融交易来赚取收入。

公开(公告)号：US20140229273A1

公开(公告)日：2014-08-14

申请号：US13764750

申请日：2013-02-11

Applicant: Facebook, Inc.

Inventor： Antonio Felipe Garcia-Martinez ,  Mark Rabkin

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: An online system provides advertisers with opportunities to bid on presentation of advertisements to a user. Advertisers may bid in real-time on advertisement presentation if the online system determines the expected revenue to the online system from real-time bids is above a threshold value. The expected revenue may be determined based on a probability distribution bids previously placed by advertisers for presenting advertisements to the user or to users with similar characteristics as the user.

Abstract translation: 在线系统为广告客户提供了向用户投标广告的机会。 如果在线系统确定在线系统从实时出价的预期收入高于阈值，则广告商可以实时投标广告呈现。 预期收入可以基于广告商先前为用户呈现广告的概率分布出价或与用户具有相似特征的用户确定。

公开(公告)号：US10699308B1

公开(公告)日：2020-06-30

申请号：US13693240

申请日：2012-12-04

Applicant: Facebook, Inc.

Inventor： Ami Vora ,  Mark Rabkin

IPC: G06Q30/02

Abstract: A social networking system determines whether targeting criteria for an advertisement includes one or more sensitive criteria. The advertisement's targeting criteria is compared to one or more keywords or parameters associated with sensitive topics, such as sexual orientation, religious affiliation, political affiliation, or health status. If the targeting criteria matches one or more keywords or parameters associated with a sensitive topic, the social networking system determines that the targeting criteria includes sensitive criteria and prevents recordation of information regarding a viewing user's exposure to the advertisement.

公开(公告)号：US20180121989A1

公开(公告)日：2018-05-03

申请号：US15854670

申请日：2017-12-26

Applicant: Facebook, Inc.

Inventor： Rama Kittane Ranganath ,  Jared S. Morgenstern ,  Mark Rabkin

IPC: G06Q30/06 ,  G06Q50/00

Abstract: A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.

公开(公告)号：US09887954B2

公开(公告)日：2018-02-06

申请号：US15016620

申请日：2016-02-05

Applicant: Facebook, Inc.

Inventor： Rama Kittane Ranganath ,  Jared Morgenstern ,  Mark Rabkin

IPC: G06F15/16 ,  H04L12/58 ,  G06Q30/06 ,  G06Q50/00

CPC classification number: H04L51/32 ,  G06Q30/0601 ,  G06Q50/01 ,  H04L51/08 ,  H04L51/14

Abstract: A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.

公开(公告)号：US20140229321A1

公开(公告)日：2014-08-14

申请号：US13764740

申请日：2013-02-11

Applicant: Facebook, Inc.

Inventor： Rama Ranganath ,  Jared Morgenstern ,  Mark Rabkin

IPC: G06Q30/06 ,  G06Q50/00

CPC classification number: G06Q30/0631 ,  G06Q50/01

Abstract: A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.

Abstract translation: 社交网络系统向用户提供礼物的建议，以向目标用户呈现目标用户的生命事件。 商家为其产品提供投标。 社交网络系统根据商家的出价，收件人的兴趣以及向其提出礼物的候选用户选择产品作为礼物建议。 所选择的礼物和与生活事件相关的任何消息将保持到指定的时间，然后传送给目标用户。 在交付时，可以向目标用户提供目标用户可以选择而不是礼物的替代产品。 社交网络系统可以通过促销产品作为礼品建议，促销产品作为礼品替代品，以及与礼品相关的任何金融交易来赚取收入。

公开(公告)号：US20140172544A1

公开(公告)日：2014-06-19

申请号：US13717510

申请日：2012-12-17

Applicant: Facebook, Inc.

Inventor： Mark Rabkin

IPC: G06Q30/02

CPC classification number: G06Q30/0245 ,  G06Q50/01

Abstract: A social networking system stores a plurality of objects and displays advertisements related to the objects to users of the system. If a user dislikes an advertisement, the user may provide explicit negative feedback for the advertisement. When the social networking system receives the negative feedback, a list of reasons for the user's dislike is presented to the user, who may select one or more of the reasons. If the user selects a user-specific reason, the object represented by the advertisement is added to a negative interests list for the user. If the user selects an advertisement-specific reason, the negative feedback is used to determine a quality score for the advertisement.

Abstract translation: 社交网络系统存储多个对象并将与对象相关的广告显示在系统的用户身上。 如果用户不喜欢广告，则用户可以为广告提供明确的否定反馈。 当社交网络系统收到负面反馈时，向用户提供用户不喜欢的原因列表，用户可能选择一个或多个原因。 如果用户选择用户特定的原因，则由广告表示的对象被添加到用户的否定兴趣列表中。 如果用户选择特定广告的原因，则使用负反馈来确定广告的质量得分。

公开(公告)号：US10565633B2

公开(公告)日：2020-02-18

申请号：US15854670

申请日：2017-12-26

Applicant: Facebook, Inc.

Inventor： Rama Kittane Ranganath ,  Jared S. Morgenstern ,  Mark Rabkin

IPC: G06Q30/06 ,  G06Q50/00 ,  H04L12/58

Abstract: A social networking system provides suggestions of gifts to users for presentation to a target user for a life event of the target user. Merchants provide bids for their products. The social networking system selects products as gift suggestions based on the merchants' bids, recipient's interests, and the candidate user to whom the gift is suggested. The selected gift and any messages relating to the life event are held until a specified time and then delivered to the target user. At the time of delivery, the target user may be provided with alternative products that the target user can select instead of the gift. The social networking system can earn revenue based on promotion of products as gift suggestions, promotion of products as gift alternatives, and for any financial transaction related to the gift.

公开(公告)号：US20150206196A1

公开(公告)日：2015-07-23

申请号：US14160510

申请日：2014-01-21

Applicant: Facebook, Inc.

Inventor： Chinmay Deepak Karande ,  Mark Rabkin ,  Max Christian Eulenstein

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: A social networking system modifies a bid amount associated with advertisements in an advertising campaign based on a target average price paid associated with the advertising campaign. A bid amount is determined from the target average price paid and associated with advertisements from the advertising campaigns in various advertisement selection processes. From advertisement selection processes in which an advertisement from the advertising campaign was selected, an average amount charged to the advertiser is determined. Based on the target average price paid and the average amount charged to the advertiser, the bid amount is modified. In subsequent advertisement selection processes, the modified bid amount is associated with advertisements from the advertising campaign.

Abstract translation: 基于与广告活动相关联的目标平均价格，社交网络系统修改与广告活动中的广告相关联的出价金额。 投标金额是根据各种广告选择过程中广告活动中的广告投放的目标平均价格和广告相关来确定的。 从选择广告活动的广告的广告选择处理中，确定向广告商收取的平均金额。 根据目标平均价格和广告客户收取的平均金额，出价金额将被修改。 在随后的广告选择过程中，修改的出价金额与广告活动的广告相关联。