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公开(公告)号：US09930078B2
公开(公告)日：2018-03-27
申请号：US13687397
申请日：2012-11-28
Applicant: Facebook, Inc.
Inventor： Gokul Rajaram , Antonio Felipe Garcia-Martinez , Brian Thomas Boland , Nipun Mathur
CPC classification number: H04L65/403 , H04L51/28 , H04L51/32
Abstract: Based on information used by the external system to identify a target user, the external system generates a target user hash identifier that is communicated to the social networking system along with a message. Using information from user profiles maintained by the social networking system, the social networking system generates hash identifiers for its users and compares the target user hash identifier to the generated hash identifiers hash identifiers for social networking system users are generated. The social networking system sends the message to a user associated with a hash identifier generated from user profile information that matches the target user hash identifier. Hence, an external application may communicate with social networking system users without accessing access information about the users maintained by the social networking system.
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Patent Agency Ranking
2.发明授权Managing targeting of advertisements based on user associations with social networking objects 有权基于与社交网络对象的用户关联来管理广告的定位公开(公告)号：US09230265B2
公开(公告)日：2016-01-05
申请号：US13683330
申请日：2012-11-21
Applicant: Facebook, Inc.
Inventor： Brian Thomas Boland , Gokul Rajaram
CPC classification number: G06Q30/0255 , G06Q50/01
Abstract: An entity provides a competitive block list for one or more of its objects in a social networking system. The competitive block list identifies advertisers or other entities prevented from targeting advertisements based on connections between users and objects of the entity. If a later received advertisement is targeted based on a connection between a user and an object of the entity, the social networking system determines whether the advertiser associated with the advertisement is included on the competitive block list. If the competitive block list includes the advertiser, the advertisement is determined not to be valid, and not presented to users. Otherwise, the advertisement is determined to be valid, and may be presented to users thereafter.
Abstract translation: 实体为社交网络系统中的一个或多个对象提供竞争性阻止列表。 竞争性块列表识别广告主或其他实体根据用户与实体对象之间的连接而阻止定位广告。 如果基于用户与实体的对象之间的连接来定位稍后接收到的广告，则社交网络系统确定与广告相关联的广告是否包括在竞争性块列表中。 如果竞争性阻止列表包括广告商，则广告被确定为不是有效的，并且不呈现给用户。 否则，广告被确定为有效，并且可以在之后呈现给用户。
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3.发明申请Managing Targeting of Advertisements Based on User Associations with Social Networking Objects 有权基于与社交网络对象的用户关联来管理广告的定位公开(公告)号：US20140143050A1
公开(公告)日：2014-05-22
申请号：US13683330
申请日：2012-11-21
Applicant: Facebook, Inc.
Inventor： Brian Thomas Boland , Gokul Rajaram
CPC classification number: G06Q30/0255 , G06Q50/01
Abstract: An entity provides a competitive block list for one or more of its objects in a social networking system. The competitive block list identifies advertisers or other entities prevented from targeting advertisements based on connections between users and objects of the entity. If a later received advertisement is targeted based on a connection between a user and an object of the entity, the social networking system determines whether the advertiser associated with the advertisement is included on the competitive block list. If the competitive block list includes the advertiser, the advertisement is determined not to be valid, and not presented to users. Otherwise, the advertisement is determined to be valid, and may be presented to users thereafter.
Abstract translation: 实体为社交网络系统中的一个或多个对象提供竞争性阻止列表。 竞争性块列表识别广告主或其他实体根据用户与实体对象之间的连接而阻止定位广告。 如果基于用户与实体的对象之间的连接来定位稍后接收到的广告，则社交网络系统确定与广告相关联的广告是否包括在竞争性块列表中。 如果竞争性阻止列表包括广告商，则广告被确定为不是有效的，并且不呈现给用户。 否则，广告被确定为有效，并且可以在之后呈现给用户。
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公开(公告)号：US09742822B2
公开(公告)日：2017-08-22
申请号：US14792528
申请日：2015-07-06
Applicant: Facebook, Inc.
Inventor： Philip Anastasios Zigoris , Nipun Mathur , Robert Kang-Xing Jin , Brian Thomas Boland
CPC classification number: H04L65/403 , G06F17/30867 , G06Q50/01 , H04L67/22
Abstract: Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.
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公开(公告)号：US20150312292A1
公开(公告)日：2015-10-29
申请号：US14792528
申请日：2015-07-06
Applicant: Facebook, Inc.
Inventor： Philip Anastasios Zigoris , Nipun Mathur , Robert Kang-Xing Jin , Brian Thomas Boland
CPC classification number: H04L65/403 , G06F17/30867 , G06Q50/01 , H04L67/22
Abstract: Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.
Abstract translation: 针对社交网站中有机活动流的赞助故事生成的方法，设备和系统。 希望从有机活动流促进条目的用户可以使用赞助商用户界面来指定要向社交网络的成员显示的主页的一部分进行宣传的故事的类型。
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6.发明申请THIRD-PARTY COMMUNICATIONS TO SOCIAL NETWORKING SYSTEM USERS USING USER DESCRIPTORS 有权社会网络系统使用用户描述符的第三方通信公开(公告)号：US20140149502A1
公开(公告)日：2014-05-29
申请号：US13687397
申请日：2012-11-28
Applicant: Facebook Inc.
Inventor： Gokul Rajaram , Antonio Felipe Garcia-Martinez , Brian Thomas Boland , Nipun Mathur
IPC: H04L29/06
CPC classification number: H04L65/403 , H04L51/28 , H04L51/32
Abstract: Based on information used by the external system to identify a target user, the external system generates a target user hash identifier that is communicated to the social networking system along with a message. Using information from user profiles maintained by the social networking system, the social networking system generates hash identifiers for its users and compares the target user hash identifier to the generated hash identifiers hash identifiers for social networking system users are generated. The social networking system sends the message to a user associated with a hash identifier generated from user profile information that matches the target user hash identifier. Hence, an external application may communicate with social networking system users without accessing access information about the users maintained by the social networking system.
Abstract translation: 基于外部系统用于识别目标用户的信息，外部系统生成与消息一起传送到社交网络系统的目标用户散列标识符。 使用由社交网络系统维护的用户简档的信息，社交网络系统为其用户生成哈希标识符，并将目标用户散列标识符与生成的散列标识符哈希标识符进行比较，从而生成社交网络系统用户。 社交网络系统将消息发送到与从目标用户散列标识符匹配的用户简档信息生成的散列标识符相关联的用户。 因此，外部应用可以与社交网络系统用户通信，而不访问关于由社交网络系统维护的用户的访问信息。
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