公开(公告)号：US10475134B2

公开(公告)日：2019-11-12

申请号：US13749557

申请日：2013-01-24

Applicant: Facebook, Inc.

Inventor： Deborah Liu ,  Nipun Mathur ,  Jeffrey Andrew Kanter ,  Vijaye Raji

IPC: G06Q50/00

Abstract: A social networking system presents suggestions to a user of a social networking system to use or install one or more applications accessible in the system. The social networking system offers suggestions by ranking candidate applications for a particular user and selecting applications to recommend based on the rankings. Advertisers associated with some applications may bid to boost the rankings of an application, making it more likely to appear for a given user.

公开(公告)号：US09881319B2

公开(公告)日：2018-01-30

申请号：US14334651

申请日：2014-07-17

Applicant: Facebook, Inc.

Inventor： Deborah Liu ,  Nipun Mathur ,  Teck Chia ,  Vijaye Raji

IPC: G06F15/16 ,  G06Q30/02 ,  G06F15/173 ,  G06Q50/00

CPC classification number: G06Q30/0246 ,  G06F15/17331 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q50/01

Abstract: An application executing on a mobile device, such as an application associated with a social networking system provides a link to install a third-party application. The link may be presented in an advertisement, and the link is used to retrieve data comprising a client application for execution by the mobile device. To track installations, the client application stores an indication that the client application was installed in a shared memory location on the mobile device, as native applications do not have access to cookies. A social networking application executing on the mobile device retrieves the indication the client application was installed from the shared memory location and communicates it to a social networking system for storing in a user profile.

公开(公告)号：US20170111255A1

公开(公告)日：2017-04-20

申请号：US15390982

申请日：2016-12-27

Applicant: Facebook, Inc.

Inventor： Alexey Maykov ,  Ryan Edward Huettl ,  Anirudhan Vijayakanthan ,  Nipun Mathur

IPC: H04L12/26 ,  H04L29/08

CPC classification number: H04L43/10 ,  H04L43/14 ,  H04L67/02 ,  H04L67/142 ,  H04L67/146 ,  H04L67/20

Abstract: An online system determines a frequency with which its users delete information stored in a browser on client devices associated with each user. When a user accesses the online system, the online system determines a user identifier associated with the user and determines if one or more conditions are satisfied based on information received from a browser used to access the online system. If a condition is satisfied, the online system communicates an instruction to the browser to communicate information associated with a third party and the user identifier to the third party. Information previously stored in the browser and associated with the user identifier is compared to information associated with the user identifier received from the browser. Deletion of information stored in the browser is determined when stored information associated with the user identifier differs from received information associated with the user identifier.

公开(公告)号：US11049193B1

公开(公告)日：2021-06-29

申请号：US16510328

申请日：2019-07-12

Applicant: Facebook, Inc.

Inventor： Scott Shapiro ,  Brian T. Boland ,  Kelly MacLean ,  Nipun Mathur

IPC: G06Q30/00 ,  G06Q50/00 ,  G06Q30/02

Abstract: An ad bidder receives a request from a user device to select an advertisement (“ad”) for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.

公开(公告)号：US20140244386A1

公开(公告)日：2014-08-28

申请号：US13777857

申请日：2013-02-26

Applicant: Facebook, Inc.

Inventor： Nipun Mathur

IPC: G06Q30/02

CPC classification number: G06Q30/0255

Abstract: An online system stores a plurality of browsing histories for its users, each browsing history associated with a user's user identifying information. Based on a request for an advertisement from a client device that identifies a user and indicates the user does not have an existing session with the online system, the online system compares the identified user's browsing history to other stored browsing histories. Users associated with stored browsing histories similar to the identified user's browsing history are identified and user profiles of the identified users having an established session with the online system are identified. One or more common characteristics of the identified user profiles are used to select an advertisement for presentation to the user.

Abstract translation: 在线系统为其用户存储多个浏览历史，每个浏览历史与用户的用户识别信息相关联。 基于对来自客户端设备的用于识别用户并且指示用户没有与在线系统的现有会话的请求，在线系统将所识别的用户的浏览历史与其他存储的浏览历史进行比较。 识别与存储的浏览历史相关联的与所识别的用户浏览历史相似的用户，并且识别与在线系统建立会话的所识别用户的用户简档。 使用所识别的用户简档的一个或多个共同特征来选择用于呈现给用户的广告。

公开(公告)号：US20140207900A1

公开(公告)日：2014-07-24

申请号：US13748560

申请日：2013-01-23

Applicant: Facebook, Inc.

Inventor： Deborah Liu ,  Nipun Mathur ,  Teck Chia ,  Vijaye Raji

IPC: G06F15/173

CPC classification number: G06Q30/0246 ,  G06F15/17331 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q50/01

Abstract: An application executing on a mobile device, such as an application associated with a social networking system provides a link to install a third-party application. The link may be presented in an advertisement, and the link is used to retrieve data comprising a client application for execution by the mobile device. To track installations, the client application stores an indication that the client application was installed in a shared memory location on the mobile device, as native applications do not have access to cookies. A social networking application executing on the mobile device retrieves the indication the client application was installed from the shared memory location and communicates it to a social networking system for storing in a user profile.

Abstract translation: 在诸如与社交网络系统相关联的应用的移动设备上执行的应用提供了安装第三方应用的链接。 链接可以在广告中呈现，并且链接用于检索包括由移动设备执行的客户端应用的数据。 为了跟踪安装，客户端应用程序存储客户端应用程序安装在移动设备上的共享内存位置的指示，因为本机应用程序无法访问Cookie。 在移动设备上执行的社交网络应用程序从共享存储器位置检索客户端应用程序被安装的指示，并将其传送到社交网络系统以存储在用户简档中。

公开(公告)号：US10607302B1

公开(公告)日：2020-03-31

申请号：US16241798

申请日：2019-01-07

Applicant: Facebook, Inc.

Inventor： Antonio Felipe Garcia-Martinez ,  Nipun Mathur

IPC: G06F3/048 ,  G06Q50/00 ,  G06F3/0481

Abstract: An entity having a brand page maintained by a social networking system defines a sequence of content items associated with a brand page is determined. Different content items in the sequence include different information that is dependent on interaction between a user and the sequence. For example, content items in the sequence provide increasingly more detailed or complex information when progressing from the first content item to the last content item in the sequence. When a viewing user of a social networking system interacts with the brand page, prior interactions with the sequence by the viewing user are used to classify the viewing user and to select a content item from the sequence that is communicated to the viewing user.

公开(公告)号：US09514478B2

公开(公告)日：2016-12-06

申请号：US13748560

申请日：2013-01-23

Applicant: Facebook, Inc.

Inventor： Deborah Liu ,  Nipun Mathur ,  Teck Chia ,  Vijaye Raji

IPC: G06Q30/02 ,  G06F15/173 ,  G06Q50/00

CPC classification number: G06Q30/0246 ,  G06F15/17331 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q50/01

Abstract: An application executing on a mobile device, such as an application associated with a social networking system provides a link to install a third-party application. The link may be presented in an advertisement, and the link is used to retrieve data comprising a client application for execution by the mobile device. To track installations, the client application stores an indication that the client application was installed in a shared memory location on the mobile device, as native applications do not have access to cookies. A social networking application executing on the mobile device retrieves the indication the client application was installed from the shared memory location and communicates it to a social networking system for storing in a user profile.

Abstract translation: 在诸如与社交网络系统相关联的应用的移动设备上执行的应用提供了安装第三方应用的链接。 链接可以在广告中呈现，并且链接用于检索包括由移动设备执行的客户端应用的数据。 为了跟踪安装，客户端应用程序存储客户端应用程序安装在移动设备上的共享内存位置的指示，因为本机应用程序无法访问Cookie。 在移动设备上执行的社交网络应用程序从共享存储器位置检索客户端应用程序被安装的指示，并将其传送到社交网络系统以存储在用户简档中。

公开(公告)号：US20140330640A1

公开(公告)日：2014-11-06

申请号：US14334651

申请日：2014-07-17

Applicant: Facebook, Inc.

Inventor： Deborah Liu ,  Nipun Mathur ,  Teck Chia ,  Vijaye Raji

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06F15/17331 ,  G06Q30/0242 ,  G06Q30/0269 ,  G06Q50/01

Abstract: An application executing on a mobile device, such as an application associated with a social networking system provides a link to install a third-party application. The link may be presented in an advertisement, and the link is used to retrieve data comprising a client application for execution by the mobile device. To track installations, the client application stores an indication that the client application was installed in a shared memory location on the mobile device, as native applications do not have access to cookies. A social networking application executing on the mobile device retrieves the indication the client application was installed from the shared memory location and communicates it to a social networking system for storing in a user profile.

公开(公告)号：US20140222561A1

公开(公告)日：2014-08-07

申请号：US13758779

申请日：2013-02-04

Applicant: Facebook, Inc.

Inventor： Nipun Mathur

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0267

Abstract: An online system, such as a social networking system, enables targeted advertising to its users across platforms, such as mobile applications, desktop browsers, and mobile browsers. The online system stores interactions with advertisements or other content from multiple platforms with a user identifier. When an advertisement request is received including the user identifier, the stored interactions associated with the user identifier are retrieved, allowing an advertisement to be selected based on user interactions through various platforms. This improves advertisement delivery, such as advertisement retargeting, and conversion tracking.

Abstract translation: 诸如社交网络系统之类的在线系统能够在诸如移动应用，桌面浏览器和移动浏览器之类的平台上向用户提供有针对性的广告。 在线系统存储与来自具有用户标识符的多个平台的广告或其他内容的交互。 当接收到包括用户标识符的广告请求时，检索与用户标识符相关联的存储的交互，允许基于通过各种平台的用户交互来选择广告。 这改善了广告传递，例如广告重新定位和转换跟踪。