公开(公告)号：US10410296B2

公开(公告)日：2019-09-10

申请号：US13770763

申请日：2013-02-19

Applicant: Facebook, Inc.

Inventor： Scott Shapiro ,  Brian T. Boland ,  Kelly MacLean ,  Nipun Mathur

IPC: G06Q30/00 ,  G06Q50/00 ,  G06Q30/02

Abstract: An ad bidder receives a request from a user device to select an advertisement (“ad”) for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.

公开(公告)号：US20140236716A1

公开(公告)日：2014-08-21

申请号：US13770763

申请日：2013-02-19

Applicant: FACEBOOK, INC.

Inventor： Scott Shapiro ,  Brian T. Boland ,  Kelly MacLean ,  Nipun Mathur

IPC: G06Q50/00

CPC classification number: G06Q50/01 ,  G06Q30/0255 ,  G06Q30/0269

Abstract: An ad bidder receives a request from a user device to select an advertisement (“ad”) for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.

Abstract translation: 广告出价者收到来自用户设备的请求，以选择与网页一起呈现的广告（“广告”）。 广告投标人包括用户简档数据库，并且可以是社交网络系统。 如果用户登录了广告投标人，广告投标人会根据用户资料数据库中的信息确定用户设备的用户是否登录到广告投标人。 如果广告投标人确定用户未登录广告投标人，则广告投标人将检索存储在用户设备上的设备Cookie。 设备Cookie描述了与用户设备的内容（例如查看的网页或广告）的交互。 然后使用设备Cookie存储的数据来选择要展示的广告。

公开(公告)号：US11049193B1

公开(公告)日：2021-06-29

申请号：US16510328

申请日：2019-07-12

Applicant: Facebook, Inc.

Inventor： Scott Shapiro ,  Brian T. Boland ,  Kelly MacLean ,  Nipun Mathur

IPC: G06Q30/00 ,  G06Q50/00 ,  G06Q30/02

Abstract: An ad bidder receives a request from a user device to select an advertisement (“ad”) for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.