PROMPTING A USER TO PURCHASE ITEMS FOR USE IN AN APPLICATION IN A FEED OF CONTENT PROVIDED BY AN ONLINE SYSTEM
    3.
    发明申请
    PROMPTING A USER TO PURCHASE ITEMS FOR USE IN AN APPLICATION IN A FEED OF CONTENT PROVIDED BY AN ONLINE SYSTEM 审中-公开
    提供用户购买在一个在线系统提供的内容的应用程序中使用的项目

    公开(公告)号:US20160180398A1

    公开(公告)日:2016-06-23

    申请号:US14576150

    申请日:2014-12-18

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0269 G06Q30/0601

    Abstract: An online system receives an advertisement (“ad”) request identifying an application, one or more items for use within the application, ad content, and a prompt for purchasing one or more of the items. The prompt for purchasing an item comprises text or image data describing the purchasing and instructions that, when executed by a client device, request payment information from a user accessing the prompt. When the ad content is presented to a user, the prompt is also presented. When the user interacts with the prompt, payment information is requested and communicated to a third party system associated with the application. The ad content and prompt may be presented to the user within a feed of content items provided to the user by the online system.

    Abstract translation: 在线系统接收标识应用的广告(“ad”)请求,在应用内使用的一个或多个项目,广告内容以及购买一个或多个项目的提示。 购买项目的提示包括描述购买的文本或图像数据以及当由客户端设备执行时从访问提示的用户请求支付信息的指令。 当广告内容呈现给用户时,也会提示提示。 当用户与提示进行交互时,请求支付信息并传送给与该应用相关联的第三方系统。 广告内容和提示可以由在线系统提供给用户的内容的馈送内容呈现给用户。

    Prompting a user to purchase items for use in an application in a feed of content provided by an online system

    公开(公告)号:US10552874B2

    公开(公告)日:2020-02-04

    申请号:US14576150

    申请日:2014-12-18

    Applicant: Facebook, Inc.

    Abstract: An online system receives an advertisement (“ad”) request identifying an application, one or more items for use within the application, ad content, and a prompt for purchasing one or more of the items. The prompt for purchasing an item comprises text or image data describing the purchasing and instructions that, when executed by a client device, request payment information from a user accessing the prompt. When the ad content is presented to a user, the prompt is also presented. When the user interacts with the prompt, payment information is requested and communicated to a third party system associated with the application. The ad content and prompt may be presented to the user within a feed of content items provided to the user by the online system.

    PROVIDING REFERRALS TO SOCIAL NETWORKING USERS

    公开(公告)号:US20180182014A1

    公开(公告)日:2018-06-28

    申请号:US15389127

    申请日:2016-12-22

    Applicant: Facebook, Inc.

    Abstract: The present disclosure is directed towards systems and method for providing referrals for providers of various products to users of a social networking system. In particular, the systems and methods described herein involve receiving a message from a user of a social networking system intended for a plurality of recipients and determining that the message includes a request for a referral of a product of a product. In addition, the systems and methods include providing one or more referred providers to the user and enabling the user to select an option that facilitates communication between the user and one or more of the referred providers.

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