公开(公告)号：US20160180398A1

公开(公告)日：2016-06-23

申请号：US14576150

申请日：2014-12-18

Applicant: Facebook, Inc.

Inventor： Pin Lu ,  Derek Chirk Yin Cheng

IPC: G06Q30/02 ,  G06Q30/06

CPC classification number: G06Q30/0269 ,  G06Q30/0601

Abstract: An online system receives an advertisement (“ad”) request identifying an application, one or more items for use within the application, ad content, and a prompt for purchasing one or more of the items. The prompt for purchasing an item comprises text or image data describing the purchasing and instructions that, when executed by a client device, request payment information from a user accessing the prompt. When the ad content is presented to a user, the prompt is also presented. When the user interacts with the prompt, payment information is requested and communicated to a third party system associated with the application. The ad content and prompt may be presented to the user within a feed of content items provided to the user by the online system.

Abstract translation: 在线系统接收标识应用的广告（“ad”）请求，在应用内使用的一个或多个项目，广告内容以及购买一个或多个项目的提示。 购买项目的提示包括描述购买的文本或图像数据以及当由客户端设备执行时从访问提示的用户请求支付信息的指令。 当广告内容呈现给用户时，也会提示提示。 当用户与提示进行交互时，请求支付信息并传送给与该应用相关联的第三方系统。 广告内容和提示可以由在线系统提供给用户的内容的馈送内容呈现给用户。

公开(公告)号：US10552874B2

公开(公告)日：2020-02-04

申请号：US14576150

申请日：2014-12-18

Applicant: Facebook, Inc.

Inventor： Pin Lu ,  Derek Chirk Yin Cheng

IPC: G06Q30/02 ,  G06Q30/06

Abstract: An online system receives an advertisement (“ad”) request identifying an application, one or more items for use within the application, ad content, and a prompt for purchasing one or more of the items. The prompt for purchasing an item comprises text or image data describing the purchasing and instructions that, when executed by a client device, request payment information from a user accessing the prompt. When the ad content is presented to a user, the prompt is also presented. When the user interacts with the prompt, payment information is requested and communicated to a third party system associated with the application. The ad content and prompt may be presented to the user within a feed of content items provided to the user by the online system.