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    Apparatus and Method for Tagging Media Content and Managing Marketing
    4.
    发明申请
    Apparatus and Method for Tagging Media Content and Managing Marketing 审中-公开
    标记媒体内容和管理营销的设备和方法

    公开(公告)号：US20170013325A1

    公开(公告)日：2017-01-12

    申请号：US15273288

    申请日：2016-09-22

    Applicant: AT&T INTELLECTUAL PROPERTY I, L.P.

    Inventor： LINDA ANN ROBERTS ,  E-LEE CHANG ,  JA-YOUNG SUNG ,  NATASHA BARRETT SCHULTZ ,  ROBERT KING

    IPC: H04N21/81 ,  H04N21/4788 ,  G06Q30/02

    CPC classification number: H04N21/812 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0266 ,  H04N21/435 ,  H04N21/44012 ,  H04N21/4788 ,  H04N21/6543 ,  H04N21/84

    Abstract: A method that incorporates teachings of the present disclosure may include, for example, transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, where the overlay can include a timeline corresponding to the presentation of the media content and receiving a first comment from a first set top box of the group of set top boxes, where the first comment is presentable with the overlay and the media content by the group of set top boxes. Additional steps can include receiving a tag generated at a first set top box during presentation of the media content, presenting the tag while the media content is presented, correlating the tag to a portion of the media content timeline and analyzing metadata associated with the portion of the timeline that is tagged to determine a first marketing parameter. Other embodiments are disclosed.

    Abstract translation: 结合本公开的教导的方法可以包括例如将媒体内容发送到机顶盒的组，以用叠加到媒体内容上的叠加来呈现，其中重叠可以包括对应于媒体的呈现的时间线 内容并从该机顶盒组中的第一机顶盒接收第一注释，其中该第一注释可由覆盖层呈现，并且所述多媒体内容由所述机顶盒组组成。 附加步骤可以包括在呈现媒体内容期间接收在第一机顶盒处生成的标签，在呈现媒体内容时呈现标签，将标签与媒体内容时间线的一部分相关联并且分析与该部分的媒体内容相关联的元数据 被标记以确定第一营销参数的时间线。 公开了其他实施例。

    APPARATUS AND METHOD FOR MEDIA ON DEMAND COMMENTARIES
    5.
    发明申请
    APPARATUS AND METHOD FOR MEDIA ON DEMAND COMMENTARIES 审中-公开

    公开(公告)号：US20170127136A1

    公开(公告)日：2017-05-04

    申请号：US15408592

    申请日：2017-01-18

    Applicant: AT&T INTELLECTUAL PROPERTY I, L.P.

    Inventor： Linda ROBERTS ,  E-LEE CHANG ,  JA-YOUNG SUNG ,  NATASHA BARRETT SCHULTZ ,  ROBERT KING

    IPC: H04N21/4788 ,  H04N21/235 ,  H04N21/472 ,  H04N21/81 ,  H04N21/431 ,  H04N21/8549 ,  H04N21/2668 ,  H04N21/234

    Abstract: A system that incorporates teachings of the present disclosure may include, for example, a system having a controller to present an overlay to be combined with media content during presentation at each of a plurality of computing devices to illustrate a collection of user-generated comments temporally associated with portions of the media content, wherein the portions of the media content comprise portions of a media on demand presentation in an interactive television network, collect the user-generated comments from the plurality of computing devices, identify target portions of the media content that each satisfy a threshold number of comments and non-target portions of the media content that do not satisfy the threshold number of comments, generate comment groups of the user-generated comments, and provide the comment groups to the plurality of computing devices for presentation in the overlay.

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