Invention Application
- Patent Title: Apparatus and Method for Managing Marketing
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Application No.: US15400611Application Date: 2017-01-06
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Publication No.: US20170118536A1Publication Date: 2017-04-27
- Inventor: LINDA ANN ROBERTS , E-LEE CHANG , JA-YOUNG SUNG , NATASHA BARRETT SCHULTZ , ROBERT KING
- Applicant: AT&T INTELLECTUAL PROPERTY I, L.P.
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/4788 ; G06Q30/02 ; H04N21/237 ; H04N21/8405 ; H04N21/45 ; H04N21/488 ; H04N21/6405

Abstract:
A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.
Public/Granted literature
- US09942621B2 Apparatus and method for managing marketing Public/Granted day:2018-04-10
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