公开(公告)号：US20120173542A1

公开(公告)日：2012-07-05

申请号：US13337741

申请日：2011-12-27

申请人： Jae Keol CHOI ,  Yu Won KIM ,  Yeun Ha PARK ,  Hae-Young KIM ,  Dong Hyun BAN

发明人： Jae Keol CHOI ,  Yu Won KIM ,  Yeun Ha PARK ,  Hae-Young KIM ,  Dong Hyun BAN

IPC分类号： G06F17/30

CPC分类号： G06Q50/01 ,  G06F17/30707

摘要： Provided are a system and method for determining rankings of keywords according to a user group. The keyword ranking determining system includes a data grouping unit to group data of a weblog according to a predetermined theme, a weight application unit to calculate a document concentration that denotes a concentration degree, with respect to the theme, of a document corresponding to the data grouped according to the theme and to apply a weight corresponding to the document concentration to the data, a data set generation unit to generate at least one data set by grouping the data applied with the weight according to a search intention and a ranking determination unit to determine rankings of the at least one data set according to the theme, and a main keyword determination unit to determine a main keyword representing each of the at least one data set.

摘要翻译： 提供了根据用户组来确定关键字的排名的系统和方法。 关键词排序确定系统包括：数据分组单元，用于根据预定主题分组博客的数据;权重应用单元，用于计算与该数据相对应的文档相对于该主题的集中度的文档浓度; 根据主题分组并将与文档浓度相对应的权重应用于数据;数据集生成单元，用于根据搜索意图和排名确定单元对应用权重的数据进行分组，生成至少一个数据集， 根据所述主题确定所述至少一个数据集的排名;以及主关键字确定单元，确定表示所述至少一个数据集中的每一个的主关键字。

公开(公告)号：US20110264682A1

公开(公告)日：2011-10-27

申请号：US12674600

申请日：2008-08-29

申请人： In Jae Song ,  Yu Won Kim ,  Dong Wook Kim

发明人： In Jae Song ,  Yu Won Kim ,  Dong Wook Kim

IPC分类号： G06F17/30

CPC分类号： H04N5/44513 ,  G06F17/30781 ,  G06F17/30828 ,  H04N5/76 ,  H04N5/783 ,  H04N7/17318 ,  H04N9/8205 ,  H04N21/252 ,  H04N21/466 ,  H04N21/4668 ,  H04N21/4828 ,  H04N21/8405

摘要： There is provided a system and method for providing a recommendation keyword having a high correlation with the content and reflecting the viewers' interests.A prospective viewer group of the content is generated by a broadcast time and a keyword of a specific broadcast content and a keyword set is generated by selecting keywords having a higher correlation with the content than a threshold value from among search words transmitted by the prospective viewer for a predetermined time period including a time before/after the broadcast time of the content. A keyword for each play time period is extracted from the keyword set by using the number of searches for each keyword therein for each play time period and the recommendation keyword for each play time period is stored, which is synchronized with play time of the content.

摘要翻译： 提供了一种用于提供与内容高度相关性并反映观众的兴趣的推荐关键字的系统和方法。 通过广播时间生成内容的预期观看者组，并且通过从由预期观看者发送的搜索词中选择与内容相关性高于关键词的关键字来生成特定广播内容和关键字集合的关键字 在包括内容的广播时间之前/之后的时间的预定时间段内。 通过对每个播放时间段使用其中的每个关键词的搜索次数，从关键字集合中提取每个播放时间段的关键字，并且存储与播放时间的播放时间同步的每个播放时间段的推荐关键字。

公开(公告)号：US20110264537A1

公开(公告)日：2011-10-27

申请号：US13119411

申请日：2009-09-18

申请人： Ki Oh Kwon ,  Yu Won Kim ,  Won Sook Noh ,  Woong Sup Shin ,  Woo Sung Lee ,  Min Seon Jeon ,  Seo Jin Han

发明人： Ki Oh Kwon ,  Yu Won Kim ,  Won Sook Noh ,  Woong Sup Shin ,  Woo Sung Lee ,  Min Seon Jeon ,  Seo Jin Han

IPC分类号： G06Q30/00

CPC分类号： G06Q30/04 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q30/0275

摘要： Disclosed herein are a method, a system, and a computer-readable recording medium for performing charging for a search advertisement based on a publication ratio thereof. The method for performing charging for a search advertisement based on a publication ratio thereof includes: calculating the publication ratio of the search advertisement to a plurality of users, the publication ratio substantially indicating a ratio between the number of search advertisement published to users recognized as belonging to a first group and the number of search advertisement published to users recognized as belonging to a second group; calculating each of the charging amounts for the search advertisement published to the users recognized as belonging to the first group and the search advertisement published to the users recognized as belonging to the second group; calculating a final charging amount based on the publication ratio and each of the calculated charging amounts; and performing charging for an advertiser of the search advertisement using the final charging amount.

摘要翻译： 这里公开了一种方法，系统和计算机可读记录介质，用于基于其出版率对搜索广告进行计费。 基于其发布比例对搜索广告进行收费的方法包括：计算搜索广告与多个用户的发布比率，该出版率实质上表示发布给被认可为属于的用户的搜索广告的数量之间的比率 发给第一组，并向被认定属于第二组的用户发布搜索广告的数量; 计算发布给被认定为属于第一组的用户的搜索广告的每个收费金额和发布给被识别为属于第二组的用户的搜索广告; 基于出版率和计算的计费量计算最终充电量; 并使用最终充电量对搜索广告的广告商进行收费。

公开(公告)号：US20110258053A1

公开(公告)日：2011-10-20

申请号：US13062671

申请日：2009-09-08

申请人： Youn Sik Lee ,  Dong Wook Kim ,  Jung Soo Ha ,  Yu Won Kim

发明人： Youn Sik Lee ,  Dong Wook Kim ,  Jung Soo Ha ,  Yu Won Kim

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0273

摘要： Provided are a method for billing for an online advertisement, a system thereof and a computer-readable recording medium. The method for billing for an online advertisement includes: extracting an advertisement publication result based on a selection history of a plurality of users for advertisement information of an advertiser; providing the advertisement publication result to the advertiser; receiving basic self-billing information for determining an billing object from an advertiser terminal; performing the billing for an published online advertisement based on the received basic self-billing information.

摘要翻译： 提供一种用于在线广告的计费方法，其系统和计算机可读记录介质。 用于在线广告计费的方法包括：基于广告商的广告信息的多个用户的选择历史来提取广告发布结果; 向广告商提供广告发布结果; 接收用于从广告客户终端确定记帐对象的基本自我计费信息; 根据接收到的基本自我计费信息执行发布的在线广告的计费。

公开(公告)号：US20110246302A1

公开(公告)日：2011-10-06

申请号：US13119389

申请日：2009-09-17

申请人： Ki Oh Kwon ,  Yu Won Kim ,  Won Sook Noh ,  Woong Sup Shin ,  Woo Sung Lee ,  Min Seon Jeon ,  Seo Jin Han ,  Ha Nyung Chung

发明人： Ki Oh Kwon ,  Yu Won Kim ,  Won Sook Noh ,  Woong Sup Shin ,  Woo Sung Lee ,  Min Seon Jeon ,  Seo Jin Han ,  Ha Nyung Chung

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0256

摘要： Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more.

摘要翻译： 本文公开了一种使用投标起始价提供广告的方法和系统。 提供广告的方法包括：基于关键字的最小每次点击费用和关键字的预期点击次数来确定每个关键字的出价起始价格; 基于从广告主输入的每单位时间的投标价格来确定广告主的广告将被曝光的区域; 以及通过该区域提供广告商的广告，其中每单位时间的投标价格具有针对每个关键字或更多的出价开始价格的值。

公开(公告)号：US20110231254A1

公开(公告)日：2011-09-22

申请号：US13062677

申请日：2009-09-04

申请人： Youn Sik Lee ,  Dong Wook Kim ,  Jung Soo Ha ,  Yu Won Kim

发明人： Youn Sik Lee ,  Dong Wook Kim ,  Jung Soo Ha ,  Yu Won Kim

IPC分类号： G06Q30/00

CPC分类号： G06Q30/04 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0273

摘要： The present invention relates to a method that enables an advertiser to show self-billing information when providing an advertising service, a system thereof, and a computer-readable recording medium. According to one aspect of the invention, provided is an advertising method which comprises: a step for providing the advertiser with a result of online advertising, a step for receiving from the advertiser, based on the result of online advertising, the self-billing information for the online advertisements that have been already published, and a step for processing the billing for the published advertisements based on the self-billing information.

摘要翻译： 本发明涉及一种能够使广告商在提供广告服务时显示自我计费信息的方法，其系统和计算机可读记录介质。 根据本发明的一个方面，提供了一种广告方法，其包括：向广告客户提供在线广告的结果的步骤，基于在线广告的结果从广告商接收自动计费信息的步骤 用于已经发布的在线广告，以及基于自我计费信息处理已发布广告的记帐的步骤。

公开(公告)号：US09414006B2

公开(公告)日：2016-08-09

申请号：US12674600

申请日：2008-08-29

申请人： In Jae Song ,  Yu Won Kim ,  Dong Wook Kim

发明人： In Jae Song ,  Yu Won Kim ,  Dong Wook Kim

IPC分类号： G06F7/00 ,  G06F17/30 ,  H04N5/445 ,  H04N5/76 ,  H04N5/783 ,  H04N7/173 ,  H04N21/25 ,  H04N21/466 ,  H04N21/482 ,  H04N21/8405 ,  H04N9/82

CPC分类号： H04N5/44513 ,  G06F17/30781 ,  G06F17/30828 ,  H04N5/76 ,  H04N5/783 ,  H04N7/17318 ,  H04N9/8205 ,  H04N21/252 ,  H04N21/466 ,  H04N21/4668 ,  H04N21/4828 ,  H04N21/8405

摘要： There is provided a system and method for providing a recommendation keyword having a high correlation with the content and reflecting the viewers' interests. A prospective viewer group of the content is generated by a broadcast time and a keyword of a specific broadcast content and a keyword set is generated by selecting keywords having a higher correlation with the content than a threshold value from among search words transmitted by the prospective viewer for a predetermined time period including a time before/after the broadcast time of the content. A keyword for each play time period is extracted from the keyword set by using the number of searches for each keyword therein for each play time period and the recommendation keyword for each play time period is stored, which is synchronized with play time of the content.

摘要翻译： 提供了一种用于提供与内容高度相关性并反映观众的兴趣的推荐关键字的系统和方法。 通过广播时间生成内容的预期观看者组，并且通过从由预期观看者发送的搜索词中选择与内容相关性高于关键词的关键字来生成特定广播内容和关键字集合的关键字 在包括内容的广播时间之前/之后的时间的预定时间段内。 通过对每个播放时间段使用其中的每个关键词的搜索次数，从关键字集合中提取每个播放时间段的关键字，并且存储与播放时间的播放时间同步的每个播放时间段的推荐关键字。

公开(公告)号：US20120215627A1

公开(公告)日：2012-08-23

申请号：US13217067

申请日：2011-08-24

申请人： Youn Sik LEE ,  Dong Wook KIM ,  Yu Won KIM ,  Jung Soo HA ,  Won Sook NOH

发明人： Youn Sik LEE ,  Dong Wook KIM ,  Yu Won KIM ,  Jung Soo HA ,  Won Sook NOH

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02

摘要： A computer-implemented charging control method includes determining an expected click count for an advertisement provided on a web page; obtaining a generated click count for the advertisement, using the computer, the generated click count including a number of clicks on the advertisement during a period of time; generating an invoice for the advertisement, based on the expected click count and the generated click count; and transmitting the invoice to an advertiser terminal.

摘要翻译： 计算机实现的计费控制方法包括确定网页上提供的广告的预期点击次数; 使用所述计算机获得所述广告的生成的点击计数，所产生的点击次数包括在一段时间内广告的点击次数; 根据预期的点击次数和生成的点击次数生成广告的发票; 并将发票发送给广告客户。

公开(公告)号：US09262790B2

公开(公告)日：2016-02-16

申请号：US13337741

申请日：2011-12-27

申请人： Jae Keol Choi ,  Yu Won Kim ,  Yeun Ha Park ,  Hae-Young Kim ,  Dong Hyun Ban

发明人： Jae Keol Choi ,  Yu Won Kim ,  Yeun Ha Park ,  Hae-Young Kim ,  Dong Hyun Ban

IPC分类号： G06F17/30 ,  G06Q50/00

CPC分类号： G06Q50/01 ,  G06F17/30707

摘要： Provided are a system and method for determining rankings of keywords according to a user group. The keyword ranking determining system includes a data grouping unit to group data of a weblog according to a predetermined theme, a weight application unit to calculate a document concentration that denotes a concentration degree, with respect to the theme, of a document corresponding to the data grouped according to the theme and to apply a weight corresponding to the document concentration to the data, a data set generation unit to generate at least one data set by grouping the data applied with the weight according to a search intention and a ranking determination unit to determine rankings of the at least one data set according to the theme, and a main keyword determination unit to determine a main keyword representing each of the at least one data set.

摘要翻译： 提供了根据用户组来确定关键字的排名的系统和方法。 关键词排序确定系统包括：数据分组单元，用于根据预定主题分组博客的数据;权重应用单元，用于计算与该数据相对应的文档相对于该主题的集中度的文档浓度; 根据主题分组并将与文档浓度相对应的权重应用于数据;数据集生成单元，用于根据搜索意图和排名确定单元对应用权重的数据进行分组，生成至少一个数据集， 根据所述主题确定所述至少一个数据集的排名;以及主关键字确定单元，确定表示所述至少一个数据集中的每一个的主关键字。