There is provided a system and method for providing a recommendation keyword having a high correlation with the content and reflecting the viewers' interests. A prospective viewer group of the content is generated by a broadcast time and a keyword of a specific broadcast content and a keyword set is generated by selecting keywords having a higher correlation with the content than a threshold value from among search words transmitted by the prospective viewer for a predetermined time period including a time before/after the broadcast time of the content. A keyword for each play time period is extracted from the keyword set by using the number of searches for each keyword therein for each play time period and the recommendation keyword for each play time period is stored, which is synchronized with play time of the content.