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公开(公告)号：US09734460B1
公开(公告)日：2017-08-15
申请号：US12478241
申请日：2009-06-04
申请人： Shivakumar Venkataraman , Ramakrishnan Srikant , Anshul Kothari , Aranyak Mehta , Vivek Raghunathan , Nagbhushan Veerapaneni , Abhishek Bapna , Adam Isaac Juda
发明人： Shivakumar Venkataraman , Ramakrishnan Srikant , Anshul Kothari , Aranyak Mehta , Vivek Raghunathan , Nagbhushan Veerapaneni , Abhishek Bapna , Adam Isaac Juda
CPC分类号： G06Q10/00 , G06Q30/0242 , G06Q30/0641
摘要： Methods, systems, and apparatus, including computer program products, in which participation probabilities for content items in content item selection processes are adjusted based upon predicted performance measures. The predicted performance measures can be compared to one or more other predicted performance measures and/or threshold/scaling data to determine how to adjust the participation probability of the content item in the content item selection process.
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公开(公告)号：US09390139B1
公开(公告)日：2016-07-12
申请号：US12981211
申请日：2010-12-29
IPC分类号： G06F17/30
CPC分类号： G06F17/3053
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting additional queries having a greatest commerciality, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and an associated additional query to a client device to be displayed along with search results associated with the initial query.
摘要翻译： 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于增强选择相关和多样化的广告。 一方面，一种方法包括接收初始查询，选择与初始查询相关的一个或多个附加查询，包括选择具有最大商业性的附加查询，识别每个附加查询的一个或多个内容项，所述一个或多个 形成内容块的内容项，以及向与所述初始查询相关联的搜索结果一起显示的客户端设备提供内容块和相关联的附加查询。
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公开(公告)号：US09304985B1
公开(公告)日：2016-04-05
申请号：US13471991
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
CPC分类号： G06F17/212 , G06F17/227 , G06F17/27 , G06F17/30893 , G06Q30/0241
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
摘要翻译： 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。 该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分和主体部分，其中所述主体部分包括视觉统一资源定位符（URL），所述可视URL包括可视部分和 链接到资源。 该方法还包括评估包含在标题部分中的视觉URL，包括确定视觉URL的促销何时满足一个或多个促销标准，如果是，则促进包括在标题部分中的视觉URL。 该方法还包括向包含标题部分的广告素材提供所提升的视觉URL。
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4.发明授权Providing relevance- and diversity-influenced advertisements including filtering 有权提供相关性和多样性影响的广告，包括过滤公开(公告)号：US08548981B1
公开(公告)日：2013-10-01
申请号：US12979688
申请日：2010-12-28
IPC分类号： G06F17/30
CPC分类号： G06F17/3064 , G06F17/30648 , G06F17/30864
摘要： Methods, including computer programs encoded on a computer storage medium, for enhancing selecting of relevant and diverse advertisements by selecting additional queries relating to an initial query, and by filtering additional queries and their associated advertisements.
摘要翻译： 方法，包括在计算机存储介质上编码的计算机程序，用于通过选择与初始查询相关的附加查询以及通过过滤附加查询及其相关联的广告来增强对相关和多样化广告的选择。
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公开(公告)号：US09471551B1
公开(公告)日：2016-10-18
申请号：US13410921
申请日：2012-03-02
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
CPC分类号： G06F17/218 , G06F17/2785 , G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method that includes identifying, using one or more processors, a creative for processing. The creative includes a title portion and a body portion. The body portion includes a plurality of lines of text includes a first line of text and a second line of text. The method further includes evaluating the body portion including determining when the body portion includes a complete phrase. The evaluating includes applying a test to one or more words in the body portion. The method further includes promoting, using the one or more processors, the complete phrase into the title portion. The method further includes providing the creative includes the title portion with the promoted complete phrase.
摘要翻译： 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括计算机实现的方法，其包括使用一个或多个处理器来识别广告素材以进行处理。 广告素材包含标题部分和正文部分。 主体部分包括多行文本，其包括第一行文本和第二行文本。 该方法还包括评估身体部分，包括确定身体部位何时包括完整的短语。 评估包括对身体部分中的一个或多个单词应用测试。 该方法还包括将完整短语促进使用一个或多个处理器作为标题部分。 该方法还包括提供广告素材包括具有所提升的完整短语的标题部分。
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公开(公告)号：US08676828B1
公开(公告)日：2014-03-18
申请号：US12939948
申请日：2010-11-04
申请人： Ashish Agarwal , Arash Baratloo , Nicholas Chamandy , Qicheng Ma , Vivek Raghunathan , Chiu Wah Kelvin So , Alice S. Tull
发明人： Ashish Agarwal , Arash Baratloo , Nicholas Chamandy , Qicheng Ma , Vivek Raghunathan , Chiu Wah Kelvin So , Alice S. Tull
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F3/0482 , G06F17/2247 , G06F17/276 , G06F17/3064
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media are provided. An example method includes receiving user input in a control, for example, one associated with a search engine. The user input includes a series of input characters that when completed would form a completed user request. The method further includes, while receiving the user input, evaluating the characters to identify completions for the completed request. The method further includes identifying, by one or more processors, a content item associated with the one or more completions and identifying display data associated with the content item for transmission to the user along with one or more completions in response to receiving the user input.
摘要翻译： 提供了包括在计算机存储介质上编码的计算机程序的方法，系统和装置。 示例性方法包括在控制中接收用户输入，例如与搜索引擎相关联的输入。 用户输入包括一系列输入字符，当完成时将形成完整的用户请求。 该方法还包括在接收用户输入的同时评估字符以识别完成的请求的完成。 所述方法还包括由一个或多个处理器识别与所述一个或多个完成相关联的内容项目，并且响应于接收到所述用户输入，识别与所述内容项目相关联的显示数据以便一起发送给所述用户以及一个或多个完成。
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公开(公告)号：US08504437B1
公开(公告)日：2013-08-06
申请号：US12939983
申请日：2010-11-04
CPC分类号： G06F17/30 , G06F17/30867 , G06Q30/08
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media are provided. One example method includes receiving a textual input that forms a part of a user request, the textual input in the form of a prefix that when complete constitutes the request. The method further includes identifying completions based on the prefix, determining one or more content items associated with each completion, computing initial scores including a score for each content item-completion pair including determining a likelihood that a given completion represents the request and a quality of the content item as compared to the completion, computing final scores including scores for each prefix-content item pair using the initial scores, computing a bid for each content item, running an auction to select a content item based on the bids and final scores, and identifying display data associated with the selected content item.
摘要翻译： 提供了包括在计算机存储介质上编码的计算机程序的方法，系统和装置。 一个示例性方法包括接收形成用户请求的一部分的文本输入，当完成构成请求时，以前缀形式的文本输入。 该方法还包括基于前缀识别完成，确定与每个完成相关联的一个或多个内容项，计算包括每个内容项完成对的得分的初始分数，包括确定给定完成代表该请求的可能性和质量 所述内容项与完成相比较，使用所述初始分数来计算包括每个前缀内容项对的分数的最终分数，针对每个内容项计算出价，基于所述出价和最终分数来运行拍卖以选择内容项， 以及识别与所选内容项目相关联的显示数据。
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公开(公告)号：US09378191B1
公开(公告)日：2016-06-28
申请号：US13472033
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
CPC分类号： G06F17/218 , G06F17/2785 , G06F17/30867
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing creatives. The method comprises identifying a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion and the reference portion including determining when either portion includes one or more candidate words or candidate reference that can be added to the title portion. The method further comprises determining when, if promoted, the candidate one or more words or candidate reference would be redundant to content already included in the title portion. The method further comprises promoting the candidate one or more words or candidate reference into the title portion when no unacceptable redundancy is determined. The method further comprises providing the creative including the title portion with the promoted candidate one or more words or candidate reference.
摘要翻译： 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供广告素材的方法。 所述方法包括识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选地参考部分。 该方法还包括评估身体部分和参考部分，包括确定何时任一部分包括一个或多个可添加到标题部分的候选词或候选引用。 该方法还包括确定何时被提升，候选一个或多个词或候选引用对于已经包括在标题部分中的内容将是冗余的。 该方法还包括当没有确定不可接受的冗余时，将候选的一个或多个单词或候选引用推广到标题部分中。 该方法还包括向包含标题部分的广告素材提供所推荐的候选者一个或多个单词或候选参考。
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公开(公告)号：US20150248698A1
公开(公告)日：2015-09-03
申请号：US13006935
申请日：2011-01-14
CPC分类号： G06Q30/0256 , G06F16/9535 , G06Q30/0275 , G06Q30/0277
摘要： Information regarding display of selected content items in assigned slots is provided. The information is based on a selected template that includes areas for groups of slots for related content items, such as content items that are targeted to a common targeting object. Candidate content items, identified based on targeting or other distribution information, are assigned to selected slots to determine at least part of the information regarding display of the selected content items.
摘要翻译： 提供关于在分配的时隙中显示所选内容项的信息。 该信息基于所选择的模板，该模板包括用于相关内容项目的时隙组的区域，诸如针对公共目标对象的内容项目。 基于目标或其他分发信息识别的候选内容项目被分配给所选择的时隙以确定关于所选内容项目的显示的信息的至少一部分。
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公开(公告)号：US09152634B1
公开(公告)日：2015-10-06
申请号：US12980956
申请日：2010-12-29
CPC分类号： G06F17/30029 , G06F7/08 , G06F17/3005 , G06F17/30442
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, identifying one or more content items for each query, forming a content block, balancing each content block, and providing, for each query, a content block along with search results associated with the initial query for display or other processing by a device.
摘要翻译： 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于增强选择相关和多样化的广告。 一方面，一种方法包括接收初始查询，选择与初始查询相关的一个或多个附加查询，识别每个查询的一个或多个内容项，形成内容块，平衡每个内容块，以及为每个查询提供 ，内容块以及与初始查询相关联的搜索结果以进行显示或由设备进行的其他处理。
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