公开(公告)号：US09471551B1

公开(公告)日：2016-10-18

申请号：US13410921

申请日：2012-03-02

申请人： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

发明人： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC分类号： G06F17/27 ,  G06Q30/02 ,  G06F17/21

CPC分类号： G06F17/218 ,  G06F17/2785 ,  G06Q30/00

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method that includes identifying, using one or more processors, a creative for processing. The creative includes a title portion and a body portion. The body portion includes a plurality of lines of text includes a first line of text and a second line of text. The method further includes evaluating the body portion including determining when the body portion includes a complete phrase. The evaluating includes applying a test to one or more words in the body portion. The method further includes promoting, using the one or more processors, the complete phrase into the title portion. The method further includes providing the creative includes the title portion with the promoted complete phrase.

摘要翻译： 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括计算机实现的方法，其包括使用一个或多个处理器来识别广告素材以进行处理。 广告素材包含标题部分和正文部分。 主体部分包括多行文本，其包括第一行文本和第二行文本。 该方法还包括评估身体部分，包括确定身体部位何时包括完整的短语。 评估包括对身体部分中的一个或多个单词应用测试。 该方法还包括将完整短语促进使用一个或多个处理器作为标题部分。 该方法还包括提供广告素材包括具有所提升的完整短语的标题部分。

公开(公告)号：US08712850B1

公开(公告)日：2014-04-29

申请号：US13472077

申请日：2012-05-15

申请人： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

发明人： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC分类号： G06Q30/00

CPC分类号： G06F17/218 ,  G06F17/2785 ,  G06Q30/00

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing a creative. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion including determining when the body portion includes one or more words that can be added to the title portion. The method further comprises promoting, using the one or more processors, the one or more words into the title portion. The method further comprises providing the creative including the title portion with the promoted one or more words.

摘要翻译： 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。 该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选的参考部分。 该方法还包括评估身体部位，包括确定身体部位何时包括可添加到标题部分的一个或多个单词。 该方法还包括：将一个或多个处理器使用一个或多个单词推进到标题部分。 所述方法还包括向所述广告素材提供包括所述标题部分与被提升的一个或多个单词。

公开(公告)号：US09830353B1

公开(公告)日：2017-11-28

申请号：US13778312

申请日：2013-02-27

申请人： Aditya Dalmia ,  Nipun Kwatra ,  Pranav Kumar Tiwari ,  Kiran S. Panesar

发明人： Aditya Dalmia ,  Nipun Kwatra ,  Pranav Kumar Tiwari ,  Kiran S. Panesar

IPC分类号： G06F7/00 ,  G06F17/30

CPC分类号： G06F17/30442 ,  G06Q30/0242

摘要： Example processes for determining a match type include: receiving a query token from a content provider; consulting a database stored in memory to determine past performance of the query token for associated content, where the past performance includes performance information indicating how well the query token performed for different match types, where a match type indicates a way that components of the query token match components of another query token in order to achieve a token match; determining, based on the performance information, differences in performance between ones of the different match types; comparing the differences in performance to a threshold; and selecting a match type for the query token based on the comparing.

公开(公告)号：US09378191B1

公开(公告)日：2016-06-28

申请号：US13472033

申请日：2012-05-15

申请人： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

发明人： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC分类号： G06F17/27 ,  G06F17/00 ,  G06F17/21

CPC分类号： G06F17/218 ,  G06F17/2785 ,  G06F17/30867

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing creatives. The method comprises identifying a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion and the reference portion including determining when either portion includes one or more candidate words or candidate reference that can be added to the title portion. The method further comprises determining when, if promoted, the candidate one or more words or candidate reference would be redundant to content already included in the title portion. The method further comprises promoting the candidate one or more words or candidate reference into the title portion when no unacceptable redundancy is determined. The method further comprises providing the creative including the title portion with the promoted candidate one or more words or candidate reference.

摘要翻译： 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供广告素材的方法。 所述方法包括识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选地参考部分。 该方法还包括评估身体部分和参考部分，包括确定何时任一部分包括一个或多个可添加到标题部分的候选词或候选引用。 该方法还包括确定何时被提升，候选一个或多个词或候选引用对于已经包括在标题部分中的内容将是冗余的。 该方法还包括当没有确定不可接受的冗余时，将候选的一个或多个单词或候选引用推广到标题部分中。 该方法还包括向包含标题部分的广告素材提供所推荐的候选者一个或多个单词或候选参考。

公开(公告)号：US09304985B1

公开(公告)日：2016-04-05

申请号：US13471991

申请日：2012-05-15

申请人： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

发明人： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC分类号： G06F17/27 ,  G06Q30/00 ,  G06F17/22

CPC分类号： G06F17/212 ,  G06F17/227 ,  G06F17/27 ,  G06F17/30893 ,  G06Q30/0241

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

摘要翻译： 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。 该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分和主体部分，其中所述主体部分包括视觉统一资源定位符（URL），所述可视URL包括可视部分和 链接到资源。 该方法还包括评估包含在标题部分中的视觉URL，包括确定视觉URL的促销何时满足一个或多个促销标准，如果是，则促进包括在标题部分中的视觉URL。 该方法还包括向包含标题部分的广告素材提供所提升的视觉URL。