公开(公告)号：US20050223000A1

公开(公告)日：2005-10-06

申请号：US11097930

申请日：2005-04-01

申请人： Darren Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod Kurt ,  Thomas Kwong ,  Jonathan Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod Kurt ,  Thomas Kwong ,  Jonathan Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06F7/00 ,  G06F17/30 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/06 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q50/18

CPC分类号： G06Q30/0275 ,  G06F16/951 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list. A database stores accounts for the network information providers. Each account contains contact and billing information. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a relevant search term and entering that search term and the description into a search listing. A continuous online competitive bidding process occurs when the network information provider enters a new bid amount for a search listing. This bid amount is compared with all other bid amounts for the same search term. A rank value is generated for all search listings having that search term. The generated rank value determines where the network information provider's listing will appear on the search results list page that is generated in response to a query of the search term by a searcher at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

摘要翻译： 一种用于使得使用计算机网络的信息提供者能够影响搜索结果列表内的搜索列表的位置的系统和方法。 数据库存储网络信息提供者的帐户。 每个帐户都包含联系人和帐单信息。 此外，每个帐户包含至少一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供者通过首先选择相关搜索词并将该搜索词和描述输入到搜索列表中来影响提供商帐户中搜索列表的位置。 当网络信息提供商输入搜索列表的新的出价金额时，会发生连续的在线竞标过程。 将此出价金额与相同搜索字词的所有其他出价金额进行比较。 为具有该搜索项的所有搜索列表生成等级值。 生成的等级值确定网络信息提供者的列表将出现在搜索结果列表页面上，该搜索结果列表页面是响应于计算机网络上的客户端计算机上的搜索者对搜索项的查询而生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US06269361B1

公开(公告)日：2001-07-31

申请号：US09322677

申请日：1999-05-28

申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06F1730

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a search term relevant to the content of the web site or other information source to be listed. The network information provider enters the search term and the description into a search listing. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system and method of the present invention then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

公开(公告)号：US08527533B2

公开(公告)日：2013-09-03

申请号：US12842541

申请日：2010-07-23

申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06F7/00 ,  G06F17/30

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

摘要翻译： 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US07363300B2

公开(公告)日：2008-04-22

申请号：US11438378

申请日：2006-05-22

申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06F17/30 ,  G06F7/00

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list. A database stores accounts for the network information providers. Each account contains contact and billing information. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a relevant search term and entering that search term and the description into a search listing. A continuous online competitive bidding process occurs when the network information provider enters a new bid amount for a search listing. This bid amount is compared with all other bid amounts for the same search term. A rank value is generated for all search listings having that search term. The generated rank value determines where the network information provider's listing will appear on the search results list page that is generated in response to a query of the search term by a searcher at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

摘要翻译： 一种用于使得使用计算机网络的信息提供者能够影响搜索结果列表内的搜索列表的位置的系统和方法。 数据库存储网络信息提供者的帐户。 每个帐户都包含联系人和帐单信息。 此外，每个帐户包含至少一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供者通过首先选择相关搜索词并将该搜索词和描述输入到搜索列表中来影响提供商帐户中搜索列表的位置。 当网络信息提供商输入搜索列表的新的出价金额时，会发生连续的在线竞标过程。 将此出价金额与相同搜索字词的所有其他出价金额进行比较。 为具有该搜索项的所有搜索列表生成等级值。 生成的等级值确定网络信息提供者的列表将出现在搜索结果列表页面上，该搜索结果列表页面是响应于计算机网络上的客户端计算机上的搜索者对搜索项的查询而生成的。 网络信息提供商的更高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US20110022623A1

公开(公告)日：2011-01-27

申请号：US12842541

申请日：2010-07-23

申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06F17/30

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

摘要翻译： 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US07783540B2

公开(公告)日：2010-08-24

申请号：US11359737

申请日：2006-02-22

申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06Q40/00

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

摘要翻译： 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US20060212447A1

公开(公告)日：2006-09-21

申请号：US11438378

申请日：2006-05-22

申请人： Darren Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod Kurt ,  Thomas Kwong ,  Jonathan Lee ,  Ka Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod Kurt ,  Thomas Kwong ,  Jonathan Lee ,  Ka Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06F17/30

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list. A database stores accounts for the network information providers. Each account contains contact and billing information. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a relevant search term and entering that search term and the description into a search listing. A continuous online competitive bidding process occurs when the network information provider enters a new bid amount for a search listing. This bid amount is compared with all other bid amounts for the same search term. A rank value is generated for all search listings having that search term. The generated rank value determines where the network information provider's listing will appear on the search results list page that is generated in response to a query of the search term by a searcher at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

摘要翻译： 一种用于使得使用计算机网络的信息提供者能够影响搜索结果列表内的搜索列表的位置的系统和方法。 数据库存储网络信息提供者的帐户。 每个帐户都包含联系人和帐单信息。 此外，每个帐户包含至少一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供者通过首先选择相关搜索词并将该搜索词和描述输入到搜索列表中来影响提供商帐户中搜索列表的位置。 当网络信息提供商输入搜索列表的新的出价金额时，会发生连续的在线竞标过程。 将此出价金额与相同搜索字词的所有其他出价金额进行比较。 为具有该搜索项的所有搜索列表生成等级值。 生成的等级值确定网络信息提供者的列表将出现在搜索结果列表页面上，该搜索结果列表页面是响应于计算机网络上的客户端计算机上的搜索者对搜索项的查询而生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US07092901B2

公开(公告)日：2006-08-15

申请号：US09911674

申请日：2001-07-24

申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06F17/60

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a search term relevant to the content of the web site or other information source to be listed. The network information provider enters the search term and the description into a search listing. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system and method of the present invention then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

公开(公告)号：US20060143096A1

公开(公告)日：2006-06-29

申请号：US11359737

申请日：2006-02-22

申请人： Darren Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod Kurt ,  Thomas Kwong ,  Jonathan Lee ,  Ka Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod Kurt ,  Thomas Kwong ,  Jonathan Lee ,  Ka Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

摘要翻译： 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US06983272B2

公开(公告)日：2006-01-03

申请号：US09918241

申请日：2001-07-30

申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC分类号： G06F17/30

CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a search term relevant to the content of the web site or other information source to be listed. The network information provider enters the search term and the description into a search listing. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system and method of the present invention then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.