Invention Grant
US07783540B2 System and method for influencing a position on a search result list generated by a computer network search engine
有权
用于影响由计算机网络搜索引擎生成的搜索结果列表上的位置的系统和方法
- Patent Title: System and method for influencing a position on a search result list generated by a computer network search engine
- Patent Title (中): 用于影响由计算机网络搜索引擎生成的搜索结果列表上的位置的系统和方法
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Application No.: US11359737Application Date: 2006-02-22
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Publication No.: US07783540B2Publication Date: 2010-08-24
- Inventor: Darren J. Davis , Matthew Derer , Johann Garcia , Larry Greco , Tod E. Kurt , Thomas Kwong , Jonathan C. Lee , Ka Luk Lee , Preston Pfarner , Steve Skovran
- Applicant: Darren J. Davis , Matthew Derer , Johann Garcia , Larry Greco , Tod E. Kurt , Thomas Kwong , Jonathan C. Lee , Ka Luk Lee , Preston Pfarner , Steve Skovran
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Brinks Hofer Gilson & Lione
- Main IPC: G06Q40/00
- IPC: G06Q40/00

Abstract:
A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.
Public/Granted literature
Information query