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    System and method for providing place and price protection in a search result list generated by a computer network search engine
    1.
    发明授权
    System and method for providing place and price protection in a search result list generated by a computer network search engine 有权
    在由计算机网络搜索引擎生成的搜索结果列表中提供地点和价格保护的系统和方法

    公开(公告)号：US07835943B2

    公开(公告)日：2010-11-16

    申请号：US09922028

    申请日：2001-08-03

    申请人： Dominic Dough-Ming Cheung ,  Narinder Pal Singh ,  Thomas A. Soulanille ,  Darren J. Davis

    发明人： Dominic Dough-Ming Cheung ,  Narinder Pal Singh ,  Thomas A. Soulanille ,  Darren J. Davis

    IPC分类号： G06Q30/00 ,  G06F7/00 ,  G06F17/30 ,  G06F3/00

    CPC分类号： G06F17/30864 ,  G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0273

    摘要： A method and apparatus for managing search listings in a search database include storing one or more search listings for an advertiser. Each search listing includes an associated search term. The system receives from the advertiser identification information for a search listing and a desired rank for the identified search listing, a maximum cost per click for the search listing, or both. The system stores the desired rank and/or maximum cost per click for the search listing. The system then determines a cost per click for the identified search listing based on the desired rank and other search listings which include the search term associated with the identified search listing.

    摘要翻译： 用于管理搜索数据库中的搜索列表的方法和装置包括存储一个或多个广告商的搜索列表。 每个搜索列表包括相关联的搜索项。 系统从广告商接收用于搜索列表的广告商标识信息和用于所识别的搜索列表的期望排名，搜索列表的最大每点击费用，或两者。 该系统存储搜索列表所需的等级和/或每次点击的最高费用。 然后，系统基于所需的等级和包括与所识别的搜索列表相关联的搜索词的其他搜索列表来确定所识别的搜索列表的每次点击费用。

    Search engine account monitoring
    3.
    发明授权
    Search engine account monitoring 有权
    搜索引擎帐户监控

    公开(公告)号：US07483886B2

    公开(公告)日：2009-01-27

    申请号：US11430411

    申请日：2006-05-09

    申请人： Dominic Dough-Ming Cheung ,  Scott A. Shifflett ,  Darren J. Davis ,  Eugene F. Hu ,  Scott W. Snell ,  Peter Savich

    发明人： Dominic Dough-Ming Cheung ,  Scott A. Shifflett ,  Darren J. Davis ,  Eugene F. Hu ,  Scott W. Snell ,  Peter Savich

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/02 ,  Y10S707/99933 ,  Y10S707/99935 ,  Y10S707/99936

    摘要： A system and method of generating an ordered search list via a search engine by determining various account balances to determine where a search listing will appear, if at all, in a search results list. If a web site advertiser's account is below a threshold, the search listing associated with the advertiser will not appear in the search list. Various balances may be used. Some of the balances may be closer to real-time balances and others may be more accurate, for example by removing certain event charges that were later determined to be non-chargeable. By using and monitoring the various account balances, the search engine prevents over-delivery of advertising through search result listings and possible over-billing of the advertisers.

    摘要翻译： 一种通过确定各种帐户余额来确定搜索列表将在哪里出现（如果有的话）在搜索结果列表中通过搜索引擎生成有序搜索列表的系统和方法。 如果网站广告客户的帐户低于阈值，与广告客户相关联的搜索列表将不会显示在搜索列表中。 可以使用各种天平。 一些余额可能更接近实时余额，而另一些可能更准确，例如通过删除稍后确定为不可收取的某些事件费用。 通过使用和监控各种帐户余额，搜索引擎可以通过搜索结果列表和广告商可能的过度计费来防止广告过度传递。

    Search engine account monitoring
    5.
    发明授权
    Search engine account monitoring 有权
    搜索引擎帐户监控

    公开(公告)号：US07076479B1

    公开(公告)日：2006-07-11

    申请号：US09922090

    申请日：2001-08-03

    申请人： Dominic Dough-Ming Cheung ,  Scott A. Shifflett ,  Darren J. Davis ,  Eugene F. Hu ,  Scott W. Snell

    发明人： Dominic Dough-Ming Cheung ,  Scott A. Shifflett ,  Darren J. Davis ,  Eugene F. Hu ,  Scott W. Snell

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/02 ,  Y10S707/99933 ,  Y10S707/99935 ,  Y10S707/99936

    摘要： A system and method of generating an ordered search list via a pay-for-performance search engine by determining various account balances to determine if a search listing is given preferential placement in a search list. If a web site advertiser's account is below a threshold, for example zero dollars, the search listing associated with the advertiser is not given preferential placement in a search list regardless of the advertiser bid amount for that search listing. Various balances may be used. Some of the balances may be closer to real-time balances and other may be more accurate, for example by removing click charges that were later determined to be non-chargeable. By using the various account balances, the pay-for-performance search engine prevents over-delivery of preferential placement and possible over-billing of the advertisers.

    摘要翻译： 一种通过确定各种账户余额来确定搜索列表是否被给予优先放置在搜索列表中以经由付费性能搜索引擎来生成有序搜索列表的系统和方法。 如果网站广告客户的帐户低于阈值，例如零美元，与广告客户相关联的搜索列表不会被优先放置在搜索列表中，而不管该搜索列表的广告客户出价金额如何。 可以使用各种天平。 一些余额可能更接近实时余额，而另一些可能更准确，例如通过删除稍后确定为不可收取的点击费用。 通过使用各种帐户余额，付费性能搜索引擎可以防止优先放置的过量交付以及广告商可能的过度计费。

    SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE
    7.
    发明申请
    SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE 有权
    用于影响计算机网络搜索引擎生成的搜索结果列表中的位置的系统和方法

    公开(公告)号：US20110022623A1

    公开(公告)日：2011-01-27

    申请号：US12842541

    申请日：2010-07-23

    申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

    发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

    IPC分类号： G06F17/30

    CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

    摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

    摘要翻译： 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

    System and method for influencing a position on a search result list generated by a computer network search engine
    8.
    发明授权
    System and method for influencing a position on a search result list generated by a computer network search engine 有权
    用于影响由计算机网络搜索引擎生成的搜索结果列表上的位置的系统和方法

    公开(公告)号：US07783540B2

    公开(公告)日：2010-08-24

    申请号：US11359737

    申请日：2006-02-22

    申请人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

    发明人： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

    IPC分类号： G06Q40/00

    CPC分类号： G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

    摘要： A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

    摘要翻译： 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

    Recommending search terms using collaborative filtering and web spidering
    9.
    发明授权
    Recommending search terms using collaborative filtering and web spidering 有权
    推荐搜索词使用协作过滤和web spidering

    公开(公告)号：US07225182B2

    公开(公告)日：2007-05-29

    申请号：US10020712

    申请日：2001-12-11

    申请人： Mark Paine ,  Winton Davies ,  Donald F. Geddis ,  Jon Dukes-Schlossberg ,  Darren J. Davis

    发明人： Mark Paine ,  Winton Davies ,  Donald F. Geddis ,  Jon Dukes-Schlossberg ,  Darren J. Davis

    IPC分类号： G06F17/30

    CPC分类号： G06F17/3064 ,  G06F17/30731 ,  G06F17/30864 ,  G06Q30/02 ,  Y10S707/918 ,  Y10S707/959 ,  Y10S707/99933

    摘要： In a pay-for-placement search system, the system makes search term recommendations to advertisers managing their accounts in one or more of two ways. A first technique involves looking for good search terms directly on an advertiser's web site. A second technique involves comparing an advertiser to other, similar advertisers and recommending the search terms the other advertisers have chosen. The first technique is called spidering and the second technique is called collaborative filtering. In the preferred embodiment, the output of the spidering step is used as input to the collaborative filtering step. The final output of search terms from both steps is then interleaved in a natural way.

    摘要翻译： 在付费展示位置搜索系统中，系统会通过两种方式中的一种或多种方式，向管理帐户的广告客户提供搜索字词建议。 第一种技术涉及直接在广告商的网站上查找良好的搜索词。 第二种技术涉及将广告客户与其他类似广告客户进行比较，并推荐其他广告客户选择的搜索字词。 第一种技术称为spidering，第二种技术称为协同过滤。 在优选实施例中，辅助步骤的输出被用作协作过滤步骤的输入。 然后从两个步骤的搜索项的最终输出以自然的方式交错。