公开(公告)号：US06269361B1

公开(公告)日：2001-07-31

申请号：US09322677

申请日：1999-05-28

Applicant: Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

Inventor： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC: G06F1730

CPC classification number: G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

Abstract: A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a search term relevant to the content of the web site or other information source to be listed. The network information provider enters the search term and the description into a search listing. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system and method of the present invention then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

公开(公告)号：US08527533B2

公开(公告)日：2013-09-03

申请号：US12842541

申请日：2010-07-23

Applicant: Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

Inventor： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

Abstract: A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

Abstract translation: 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US07363300B2

公开(公告)日：2008-04-22

申请号：US11438378

申请日：2006-05-22

Applicant: Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

Inventor： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC: G06F17/30 ,  G06F7/00

CPC classification number: G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

Abstract: A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list. A database stores accounts for the network information providers. Each account contains contact and billing information. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a relevant search term and entering that search term and the description into a search listing. A continuous online competitive bidding process occurs when the network information provider enters a new bid amount for a search listing. This bid amount is compared with all other bid amounts for the same search term. A rank value is generated for all search listings having that search term. The generated rank value determines where the network information provider's listing will appear on the search results list page that is generated in response to a query of the search term by a searcher at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

Abstract translation: 一种用于使得使用计算机网络的信息提供者能够影响搜索结果列表内的搜索列表的位置的系统和方法。 数据库存储网络信息提供者的帐户。 每个帐户都包含联系人和帐单信息。 此外，每个帐户包含至少一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供者通过首先选择相关搜索词并将该搜索词和描述输入到搜索列表中来影响提供商帐户中搜索列表的位置。 当网络信息提供商输入搜索列表的新的出价金额时，会发生连续的在线竞标过程。 将此出价金额与相同搜索字词的所有其他出价金额进行比较。 为具有该搜索项的所有搜索列表生成等级值。 生成的等级值确定网络信息提供者的列表将出现在搜索结果列表页面上，该搜索结果列表页面是响应于计算机网络上的客户端计算机上的搜索者对搜索项的查询而生成的。 网络信息提供商的更高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US20050256766A1

公开(公告)日：2005-11-17

申请号：US10513288

申请日：2003-05-30

Applicant: Johann Garcia ,  Larry Greco ,  Tony Thompson ,  Steven Ng

Inventor： Johann Garcia ,  Larry Greco ,  Tony Thompson ,  Steven Ng

IPC: G06F7/00 ,  G06F17/30 ,  G06Q30/00 ,  G06F17/60

CPC classification number: G06Q30/02 ,  G06F16/29 ,  G06F16/9535 ,  G06F16/9537 ,  G06Q30/0256

Abstract: A system and method for implementation of a pay-for-placement advertising model using a targeted search engine. The present invention provides a method and system for a geographic-targeted, pay-for-placement search engine which allows advertisers to direct their advertisements and Web site to geographic areas in a way which maximizes the return on their advertising expenditures. Global Positioning System (“GPS”) devices may be used to provide geographic location information to the search engine. Targeted advertising campaigns may be created and managed by advertisers using search engine tools. A search engine management system allows review and management of advertiser's account activity. A fraud detection system prevents advertisers using the system from incurring charges due to improper and fraudulent use of the search engine.

Abstract translation: 一种使用目标搜索引擎实现付费展示广告模式的系统和方法。 本发明提供了一种用于地理定位的支付安置搜索引擎的方法和系统，其允许广告商以使广告支出的回报最大化的方式将他们的广告和网站引导到地理区域。 全球定位系统（“GPS”）设备可用于向搜索引擎提供地理位置信息。 有针对性的广告系列可能由使用搜索引擎工具的广告客户创建和管理。 搜索引擎管理系统允许查看和管理广告客户的帐户活动。 欺诈检测系统防止由于不正当和欺诈性地使用搜索引擎而使用该系统的广告客户产生费用。

公开(公告)号：US20050223000A1

公开(公告)日：2005-10-06

申请号：US11097930

申请日：2005-04-01

Applicant: Darren Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod Kurt ,  Thomas Kwong ,  Jonathan Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

Inventor： Darren Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod Kurt ,  Thomas Kwong ,  Jonathan Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC: G06F7/00 ,  G06F17/30 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/06 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q50/18

CPC classification number: G06Q30/0275 ,  G06F16/951 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

Abstract: A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list. A database stores accounts for the network information providers. Each account contains contact and billing information. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences a position for a search listing in the provider's account by first selecting a relevant search term and entering that search term and the description into a search listing. A continuous online competitive bidding process occurs when the network information provider enters a new bid amount for a search listing. This bid amount is compared with all other bid amounts for the same search term. A rank value is generated for all search listings having that search term. The generated rank value determines where the network information provider's listing will appear on the search results list page that is generated in response to a query of the search term by a searcher at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

Abstract translation: 一种用于使得使用计算机网络的信息提供者能够影响搜索结果列表内的搜索列表的位置的系统和方法。 数据库存储网络信息提供者的帐户。 每个帐户都包含联系人和帐单信息。 此外，每个帐户包含至少一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供者通过首先选择相关搜索词并将该搜索词和描述输入到搜索列表中来影响提供商帐户中搜索列表的位置。 当网络信息提供商输入搜索列表的新的出价金额时，会发生连续的在线竞标过程。 将此出价金额与相同搜索字词的所有其他出价金额进行比较。 为具有该搜索项的所有搜索列表生成等级值。 生成的等级值确定网络信息提供者的列表将出现在搜索结果列表页面上，该搜索结果列表页面是响应于计算机网络上的客户端计算机上的搜索者对搜索项的查询而生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US09171317B2

公开(公告)日：2015-10-27

申请号：US11981636

申请日：2007-10-30

Applicant: Robert E. Kaplan ,  Stuart Graham ,  Mars Tanumihardja ,  Ajay Arora ,  Johann Garcia

Inventor： Robert E. Kaplan ,  Stuart Graham ,  Mars Tanumihardja ,  Ajay Arora ,  Johann Garcia

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0205 ,  G06Q30/0207 ,  G06Q30/0242 ,  G06Q30/0256 ,  G06Q30/0258 ,  G06Q30/0273 ,  G06Q30/0277

Abstract: A back-channel media delivery system that may be used for tracking the number and type of human impressions of media content rendered by the system during the time the media was rendered is provided. The back-channel media delivery system includes a rendering device for rendering media, an environmental sensor for sensing impressions and other environmental variables and a computing device configured to play media on the rendering device, and gather data related to the external states detected by the environmental sensor. The system may include rules that interpret that data and may cause the system to custom select, tailor or control future playback of media on the system.

Abstract translation: 提供了可以用于跟踪在媒体呈现期间由系统呈现的媒体内容的人物印象的数量和类型的背景频道媒体递送系统。 背信道媒体传送系统包括用于呈现媒体的渲染设备，用于感测印象和其他环境变量的环境传感器以及被配置为在渲染设备上播放媒体的计算设备，并且收集与由环境检测到的外部状态有关的数据 传感器。 该系统可以包括解释该数据的规则，并且可以导致系统自定义地选择，定制或控制系统上的媒体未来播放。

公开(公告)号：US09105040B2

公开(公告)日：2015-08-11

申请号：US12011331

申请日：2008-01-25

Applicant: Robert E. Kaplan ,  Stuart Graham ,  Mars Tanumihardja ,  Ajay Arora ,  Johann Garcia

Inventor： Robert E. Kaplan ,  Stuart Graham ,  Mars Tanumihardja ,  Ajay Arora ,  Johann Garcia

IPC: G06Q30/02

CPC classification number: G06Q30/0241 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0205 ,  G06Q30/0207 ,  G06Q30/0242 ,  G06Q30/0256 ,  G06Q30/0258 ,  G06Q30/0273 ,  G06Q30/0277

Abstract: A system for publishing advertising media on a plurality of media delivery systems, each configured to render media and gather environmental data while rendering the media. The system includes a front-end system in communication with the plurality of media delivery systems. The front-end system is configured to permit an advertiser to select at least one of the plurality of media delivery systems on which to render advertising media and is further configured to accept advertising media uploaded by the advertiser. The system further includes a back-end system in communication with the front-end system and the plurality of media delivery systems. The back-end system is configured to upload the advertising media to the selected media delivery systems for rendering and is further configured to upload the environmental data from the plurality of media delivery systems.

Abstract translation: 一种用于在多个媒体传送系统上发布广告媒体的系统，每个媒体传送系统被配置为在呈现媒体的同时呈现媒体并收集环境数据。 该系统包括与多个媒体传送系统通信的前端系统。 前端系统被配置为允许广告商选择在其上呈现广告媒体的多个媒体传送系统中的至少一个，并进一步被配置为接受由广告主上传的广告媒体。 该系统还包括与前端系统和多个媒体传送系统通信的后端系统。 后端系统被配置为将广告媒体上传到所选择的媒体传送系统以进行渲染，并且还被配置为从多个媒体传送系统上传环境数据。

公开(公告)号：US20110022623A1

公开(公告)日：2011-01-27

申请号：US12842541

申请日：2010-07-23

Applicant: Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

Inventor： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC: G06F17/30

CPC classification number: G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

Abstract: A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

Abstract translation: 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US07783540B2

公开(公告)日：2010-08-24

申请号：US11359737

申请日：2006-02-22

Applicant: Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

Inventor： Darren J. Davis ,  Matthew Derer ,  Johann Garcia ,  Larry Greco ,  Tod E. Kurt ,  Thomas Kwong ,  Jonathan C. Lee ,  Ka Luk Lee ,  Preston Pfarner ,  Steve Skovran

IPC: G06Q40/00

CPC classification number: G06Q30/0275 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/04 ,  G06Q30/0601 ,  G06Q30/0633 ,  G06Q30/08 ,  G06Q40/00 ,  G06Q40/04 ,  G06Q50/188 ,  Y10S707/99932 ,  Y10S707/99933 ,  Y10S707/99934 ,  Y10S707/99935 ,  Y10S707/99945

Abstract: A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.

Abstract translation: 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表：描述，包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加，删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额（优选地为货币金额）时，出价投标过程发生。 然后，该系统将该出价金额与相同搜索项的所有其他出价金额进行比较，并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置，该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。

公开(公告)号：US20090048908A1

公开(公告)日：2009-02-19

申请号：US12257161

申请日：2008-10-23

Applicant: Robert E. Kaplan ,  Stuart Graham ,  Mars Tanumihardja ,  Ajay Arora ,  Johann Garcia ,  Prasantha Jayakody

Inventor： Robert E. Kaplan ,  Stuart Graham ,  Mars Tanumihardja ,  Ajay Arora ,  Johann Garcia ,  Prasantha Jayakody

IPC: G06F17/30

CPC classification number: G06Q30/0246 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0204 ,  G06Q30/0272 ,  H04H60/45 ,  H04H60/66 ,  H04N7/17318 ,  H04N21/2387 ,  H04N21/25891 ,  H04N21/44218 ,  H04N21/6582

Abstract: A media delivery system that may be used for tracking the number and type of human impressions of media content rendered by the system during the time the media was rendered is provided. The media delivery system includes a rendering device for rendering media content, an environmental sensor for sensing impressions and other environmental variables and a computing device configured to gather data related to the external states detected by the environmental sensor. The data may be provided to a backend server for correlating the data to the rendered media content. The system may include rules that interpret that data and may cause the system to custom select, tailor or control future playback of media on the system.

Abstract translation: 提供可以用于跟踪媒体呈现期间系统呈现的媒体内容的人物印象的数量和类型的媒体递送系统。 媒体传送系统包括用于呈现媒体内容的呈现设备，用于感测印象和其他环境变量的环境传感器以及被配置为收集与环境传感器检测到的外部状态有关的数据的计算设备。 数据可以被提供给后端服务器，用于将数据与呈现的媒体内容相关联。 该系统可以包括解释该数据的规则，并且可以导致系统自定义地选择，定制或控制系统上的媒体未来播放。